Author Archive

Owen Piehl

Owen Piehl is a marketing content writer at Vitu. Previously, he was a Content Specialist for CoSchedule. He is an avid writer, musician, and advocate for community outreach. When he’s not hard at work creating actionable content, he can be found playing his ukulele or riding his bike.
Cover Image for Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google has long served marketers as a primary channel to distribute advertisements, and optimizing your site for the platform is one of the only ways to ensure organic growth in the […]

Owen Piehl
Owen Piehl
January 14, 2022
Cover Image for Does Betteridge’s Law of Headlines Hold True (and Why Does It Matter)?
Does Betteridge’s Law of Headlines Hold True (and Why Does It Matter)?

This may be the only time today that someone will tell you that you can break a law. Sadly, this law has little to no legal or scientific value — […]

Owen Piehl
Owen Piehl
July 28, 2021
Cover Image for 15 Email Newsletter Headline Examples That Will Help You Improve Open Rates
15 Email Newsletter Headline Examples That Will Help You Improve Open Rates

Allow me to put forth a scenario: you spend hours on your newsletter each week — planning, writing, and curating content — but your open and click-through rates are stagnating. […]

Owen Piehl
Owen Piehl
June 21, 2021
Cover Image for How to Write Eye-Catching Headlines That Boost Engagement and Make People Click
How to Write Eye-Catching Headlines That Boost Engagement and Make People Click

What is your main goal when writing a headline for your article? You may say that the headline’s purpose is just to describe the contents of the article or to […]

Owen Piehl
Owen Piehl
May 26, 2021
Cover Image for What Can Writers Learn From Effective Magazine Headlines?
What Can Writers Learn From Effective Magazine Headlines?

If you’ve been a writer in any capacity — whether a self promoter, lifestyle blogger, corporate marketing guru, journalist, or any other style of writing — you know one simple […]

Owen Piehl
Owen Piehl
May 19, 2021
Cover Image for Everything You Need to Know About Headline Style and Capitalization
Everything You Need to Know About Headline Style and Capitalization

When I worked as a journalist, one of the hardest things I had to do throughout the entire writing process was write headlines and headings. Not only did I struggle […]

Owen Piehl
Owen Piehl
May 3, 2021
Cover Image for Write Killer Newspaper Headlines like a Professional in 7 Easy Steps
Write Killer Newspaper Headlines like a Professional in 7 Easy Steps

Would you look at that? After rounds of edits, multiple cups of coffee, and lots of hard work, you’re finally done with your article! The only issue is that you […]

Owen Piehl
Owen Piehl
April 26, 2021
Cover Image for 28 Marketing Certifications That Will Take Your Career to the Next Level
28 Marketing Certifications That Will Take Your Career to the Next Level

If you’re a professional marketer, there’s a good chance that you didn’t actually go to marketing school. If that’s the case, then there’s an entire wealth of classic and modern […]

Owen Piehl
Owen Piehl
April 8, 2021
;