How To Boost Traffic With 27 Important SEO Tips

Search engine optimization often seems like magic to newcomers.

The elements of a strong SEO strategy often aren’t obvious to an untrained eye. However, once you understand how the basics work, you can:

  • Dramatically increase your organic search traffic
  • Increase your conversion rate
  • Generate more leads and revenue

Despite rumors to the contrary, SEO isn’t dead. Furthermore, even the best content needs some help getting found.

That’s where these 27 SEO tips will come in handy. Whether you’re a beginner just getting started, or an expert looking for a quick refresher, this post provides a basic understanding of the most essential elements necessary for SEO success. Plus, we’ve also included an on-page SEO checklist to help you nail every blog post you write.

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Why Is SEO Important?

You may have heard rumblings that SEO is an outdated practice. You might have even heard that basic search engine optimization is completely unnecessary in 2016.

However, this couldn’t be further from the truth. In fact, SEO is as important as ever. Furthermore, if you’re not paying attention, you might not be getting all the traffic you could be. While search engine algorithms and SEO best practices are constantly evolving, it’s still important to know the basics and not rely on luck to get your content to rank.

That’s where the following tips come in hand.

5 Tips On How To Do Keyword Research

Keywords are essential to any sound SEO campaign. Search engines need them to understand what your post is about. Users need them to help find answers to their questions. Your goal is to create great resources that answers common search queries.

Tip 1: Learn How To Use The Google Adwords Keyword Planner

The Google Adwords Keyword Planner is every marketer’s trusted warhorse for keyword research. It’s useful for uncovering keyword search volumes and generating additional keyword ideas. Check out this video below to see how it works:

Tip 2: Use SERPs.com’s Keywordini

We love this free keyword tool from SERPs.com. It’s fast, effective, and incredibly easy to use.

Here’s how it works:

  1. Go to the Keywordini web page.
  2. Enter a keyword and click “Search Keywordini”:

Screenshot of SERPs.com's Keywordini

It’s as simple as that.

Tip 3: Use SEMRush To Gauge Keyword Difficulty

If you have a paid Moz subscription, then you know how useful their Keyword Difficulty tool can be. However, what if you can’t afford a premium SEO software suite?

Enter SEMRush.

While they do offer paid plans, you can easily use their Keyword Difficulty tool with a free subscription:

1.  Sign up for a free SEMRush account.

2. Find Keyword Difficulty in the left-hand navigation.

3. Enter keywords you’d like to check (up to 10 at a time)

SEM Rush Keyword Difficulty functionality

BONUS TIP: Choosing effective keywords requires strategy. If your blog is new, it may be better to target keywords with low competition (under 50%), even if they don’t have high search volume. However, if your blog is well established, consider ignoring keywords with less than 500 – 1000 monthly searches.

Tip 4: Use The Keyword Planner For Competitive Research

We’ve covered how Google’s Keyword Planner is useful for gauging keyword search volumes.

However, you can also use it to generate keyword ideas based on your competition:

1. Start with a fresh search for keywords based on a website:

Using the Keyword Planner for competitive research

2. Enter a competitor’s domain or landing page URL to use as a basis for keyword ideas:

How to use Keyword Planner for competitive research, step 2

3. You have now generated tons of keyword ideas based on what your competitor could potentially target. Consider going after these keywords before they do, or check to see if they’re already ranking on these terms.

Using Keyword Planner for competitive research, step three

Tip 5: Use SEMRush To Find Your Competitor’s Top Keywords

SEMRush is another useful tool for uncovering competitor’s keywords.

1. Log into your account and click on Organic Research:

Where to find Organic Research in SEM Rush

2. Enter a domain and see which keywords it’s ranking for:

How to find competitor keywords in SEM Rush

Using this process, you might be able to find keywords you wouldn’t have thought to target.

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3 Bonus Tips For Competitive Keyword Research

2 SEO Meta Tag Formatting Tips For Optimal Search Snippets

Meta tags are snippets of text that exist in your website or blog’s code. According to Search Engine Watch:

HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it “explains” the page so a browser can understand it.

There are two meta tags you need to customize for every post on your blog. They are the title tag and the meta description tag.

The title tag tells users and search engines what your web page is about. Meanwhile, the meta description tag provides readers with more information about your page. Both are displayed in search engine result pages (SERPs).

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Here is what they look like in the search results:

Example of a title tag and meta description

Tip 6: Make Sure You Know How To Write Strong Title Tags

There are three essential elements (plus one that’s optional) to writing a quality title tag:

  • They should be no more than 512 pixels wide (approximately 50 to 55 characters). Google will cut off anything longer than this length.
  • They should include your post’s primary keyword as far to the left as possible. We’ll touch on keywords a bit more in a few moments.
  • They should include some type of value proposition (if appropriate) to entice users to click.
  • Additionally, you may want to include your blog or company name at the end. This can help reinforce your brand in SERPs, but it also takes up space.

Tip 7: Make Sure You Know How To Write Strong Meta Descriptions

Meta tags should give readers a reason to click your search result. Think of them as ad copy for your blog post.

Here are a few important technical items to remember when writing meta descriptions:

  • They should be no more than 156 characters long. Once again, Google will truncate anything over this length.
  • However, they should be long enough to provide a useful description of your post.
  • They should include your primary keyword. Even though meta descriptions don’t impact rankings, including your keyword helps reinforce what your page is about to readers.

BONUS TIP: Want to see what your title tag and meta description will look like before publishing? Use a free online SERP preview tool. Here are three different options:

Content Forest SERP Preview Tool screenshot

A SERP preview tool can be useful for seeing how your search snippets will appear before publishing your blog post.

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7 SEO Writing Tips To Create Better Content

You’ve probably heard the cliche “content is king.”

We’ve heard this line repeated more times than we’d like to count. However, the sentiment behind this phrase rings true. You can’t have an SEO strategy without quality content. Follow these tips to write copy that’s well-optimized for search engines without sounding spammy or mechanical.

Tip 8: Include Your Primary Keyword In The Right Places

It’s important to make sure your primary keyword is included in several different places in your post. This is one of the most basic elements of on-page SEO.

This Is Where Your Primary Keyword Needs To Be

BONUS TIP: Remember, each blog post you publish should only target one primary keyword. The same goes for static website pages as well.

Tip 9: Use Longtail Keywords Throughout Your Post Copy

Longtail keywords are longer variations of your primary keyword.

For example, if your primary keyword was “content marketing,” some long tail variations might include:

  • content marketing ideas for solo bloggers
  • content marketing tips for small businesses
  • software solutions for content marketing success

These are just a few hypothetical examples.

Tip 10: Understand Latent Semantic Indexing

Latent Semantic Indexing refers to the way search engines look for relevant themes on web pages, rather than just keyword densities. According to long-time SEO expert Bruce Clay:

In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term. Though your text content should include your main keyword or phrase, the content should never focus solely on that keyword or phrase. There is a possibility that Google may see the page as being over-optimized and penalties or a dip in rankings may result.

In other words, use synonyms and phrasing variations of your primary keyword. Don’t just repeat your primary keyword ad nauseam. This will look redundant and spammy both to readers and search engines alike.

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Moz CEO Rand Fishkin does a great job of explaining how to use semantically connected keywords:

Tip 11: Write For People First And Then For Search Engines

Always write content with your audience in mind. If something sounds overly mechanical and over-optimized for search engines, readers will notice.

This means you need to avoid keyword stuffing.

Don’t stick keywords everywhere possible in your post. Instead, spread them out naturally throughout your post. Odds are, you’ll include long tail keywords naturally as you write anyway.

Here’s an example of a well-written sentence including the keyword “burrito recipe”:

“Read more to learn how to make this excellent burrito recipe at home.”

Here’s an example of what keyword stuffing might look like in this instance:

“This is the best burrito recipe for awesome bean burrito recipes on the Internet.”

One of these sentences reads clearly and includes the primary keyword in a useful way. The other sounds unnatural and over-optimized.

BONUS TIP: If you have to make a trade-off between creative copy and SEO, lean toward creativity. Yes, your content needs to be properly optimized to get found. However, no one wants to read boring content. Make it a priority to ensure that what people read when they find your post is interesting.

Tip 12: Make Sure Your Content Is Comprehensive

Comprehensive blog posts should be as long as needed to thoroughly cover a topic.

Studies show that blog posts with at least 1,500 words rank best. Another study from Neil Patel ups that claim to 3,000 words. These studies tell us two things:

1. Search engines want their users to have a great experience.

That means that you’ll need to help them find the right information fast.

For this reason, search engines prefer to rank content that thoroughly answers a user’s question about a topic. Ideally, they want your content to tell them everything they need to know without having to check another search result listing (which slows down the user and creates a weaker user experience).

2. It takes a fair amount of words to really cover most topics thoroughly (somewhere in the 1,500 t0 3,000 word range, or more).

This doesn’t mean you need to pad your content with filler to hit a high word count. That won’t help you create useful content or rank highly in search engines. Do the following instead:

How To Create Comprehensive Content

Tip 13: Understand The Importance Of Unique Content For SEO

SEO experts have been telling people to create unique content for years. However, they don’t always follow up with what “unique content” really means.

When it comes to content marketing and SEO, unique content:

  • Includes original verbiage that isn’t duplicated elsewhere on the Web. Duplicate content is classified as content that is exactly the same or extremely similar.
  • Includes material or types of content that other blog posts on the same topic are missing.
  • Includes knowledge or expertise other sources cannot easily duplicate.

Here are some ways to ensure your content is unique:

  • Use CopyScape to ensure your copy does not match any other web page word-for-word.
  • Manually review the top ten posts and pages currently ranking for your prospective keyword. Identify information that’s missing from these posts. Make sure that info is present in your own content.
  • Add types of content to your post that others are missing. This could include videos, infographics, image galleries, PDF downloads, or other types of content that add unique value to your post.
  • If you have original research or data, include it in your posts. Readers and search engines both love original research because it provides unique value others can’t deliver. That makes your content more valuable, attracting back links and establishing your blog as a topical authority.
BONUS TIP: This in-depth post about unique content from Distilled (a respected London-based SEO and content marketing agency) is a must-read. While it was published back in 2013, its insights are as true today as they were then. It’s also a great example of what a comprehensive and authoritative blog post looks like.

Tip 14: Use Correct H1 – H6 Tags

Using correct heading tags makes your posts easier to read. It also makes it easier for search engines to accurately interpret and index your content.

You can find your heading controls in WordPress here:

Heading controls in the WordPress kitchen sink

IMPORTANT NOTE: Each post and page on your site should include only one H1 tag. However, you can use multiple H2 – H6 headings as appropriate. Generally, it’s considered a best practice to have four or fewer font sizes on a page as well. Consider using H2’s for sub-headings, H3’s for points beneath those subheadings, and use H4 tags sparingly. This will help you create well-structured posts that readers and search engines can easily interpret.

4 Image SEO Tips

Search engines can’t “look” at your images to determine their content. Instead, they use a handful of other data points to understand what your images are.

Tip 15: Include Keywords In Image File Names

File names are important element that search engines need to accurately interpret image content. Follow these guidelines:

  • Separate words in image file names with – (dashes) and not _ (underscores).
  • Include your primary keyword phrase in one image on your post (ideally, a post header image).

Here’s what a well-formatted image file name might look like:

super-awesome-keyword.jpg
even-better-keyword.png
the-best-keyword-yet.jpg

You get the point. This is something that’s often overlooked, but it can help you rank in image searches. It can also help support the overall SEO performance of your blog posts.

BONUS TIP: Stick to using .jpg and .png files for your blog images.

Tip 16: Avoid Using Image Title Tags

You might notice that WordPress fills in image titles by default.

However, there is some debate around how useful they are for SEO. After all, if you’ve given your image a descriptive file name and alt text, users and search engines alike should have all the information they need to understand your image.

Including title tags isn’t likely to hurt your SEO. It won’t help much either, and it could cause your images to appear over-optimized (by trying to stuff too many keywords in your image data).

Tip 17: Learn How To Write Image Alt Text

Alt text essentially provides alternative information to describe an image’s content.

You can easily edit image alt tags in WordPress here:
alt-text-vs-title-tag-screenshot

Alt text is important for two reasons:

  • It’s used by Google to help it understand images (since it can’t actually “see” images like a person can).
  • If a browser can’t load an image for some reason, alt text helps users understand what the image should be.

How to Write Strong Image Alt Text

Tip 18: Upload Images At The Exact Size You’d Like Them To Appear

Bloggers often upload large images into WordPress, and then adjust the display size within the CMS.

However, this slows down page load speed because it forces WordPress to resize the image as it’s trying to load the page. Since page load speed is an important SEO factor, that can cause a problem.

The solution is to upload images with the exact dimensions you want them to appear with. That way, your CMS won’t have to work as hard to load your images.

For example, the column width of the CoSchedule blog is 770 pixels. Therefore, we upload our images at 770 pixels wide (or less).

If you want to find the exact column width of your own blog, try using this Page Ruler extension for Chrome. It makes it easy to measure pixels:

Screenshot of the Page Ruler extension for Chrome

BONUS TIP: If you have a high volume of oversized images on your blog, it’s probably not worth your time to retroactively re-size them. Simply keep this in mind moving forward. We’ve made this mistake before in the past too.

2 Internal Linking Tips To Avoid Over-Optimization

Search engines use links to determine relationships between different pages and web sites. That’s why it’s important to earn backlinks from high-quality sites to improve your SEO. It’s also important to make sure relevant pages and posts on your own site are linked as well.

However, going overboard with optimizing internal links can get you in trouble with search engines. Follow these two tips to make sure you don’t overdo it with internal linking.

Tip 19: Make Author Bio Box Links No-Follow

This tip requires some explanation about what follow and no follow links are.

  • Follow links pass link equity in search engines. This means they tell search engines, “Hey, this page we’re linking to is important.” This directly impacts search engine rankings.
  • No-follow links do not pass link equity. Search engines do not count no-follow links when calculating search engine rankings.

Google doesn’t want to see you creating garbage content just to get links. Readers don’t either.

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To combat this, Google issued a warning to bloggers to make author box links no-follow. Even if your guest posts are legitimate and high-quality, making bio box links no-follow avoids creating the appearance of spamming (because search bots sometimes have difficulty telling the difference between what’s legitimate and what’s not).

BONUS TIP: Consider using Gravatar to implement bio boxes on your blog. Not only is it super convenient and well-integrated with WordPress, it automatically applies a no-follow tag to all links. This is the solution we use for author bio boxes here on the CoSchedule blog.

Tip 20: Avoid Over-Optimized Anchor Text On Internal Links

Anchor text refers to the highlighted words used to link to another page.

Search engines use anchor text to help them understand relationships between linked pages. For example, if your anchor text is “burrito recipes,” search engines can infer that the page you’re linking to is probably related to making burritos. It can also understand that making burritos is relevant to the page where the linked text exists.

It’s important to make sure your anchor text is not over-optimized. This is especially when linking internally to your own posts.

Here’s why:

  • Search engines use links to determine how important a web page is. More links from high quality pages gives a post more authority to search engines.
  • Links with anchor text related to a post’s targeted keyword reinforce that post’s authority for that keyword.
  • Therefore, building lots of links with related anchor text to a post will improve its rankings in organic search.

However, you need to be careful not to use anchor text that is an exact match for the keyword the linked page is optimized for. For example, let’s say you have one page targeting the keyword “burrito recipes” and another page targeting “burrito catering services” (please bear with me and my burrito obsession here).

If you were to place a link (or worse, multiple links) from your burrito recipes page to your catering page, using the exact-match anchor text “burrito catering services,” this would be considered SPAM.

There’s a good reason search engines consider over-optimized anchors to be spammy, too. The tactic has been over-abused over the years because it’s an overly easy way to tell search engines, “Hey, I’m trying really hard to get this page to rank for this keyword.”

Instead, follow these guidelines when selecting anchor text:

1. Use a sentence fragment incorporating text that is relevant to the page being linked to, but is not an exact keyword match.

2. It’s okay to use brand names or proper nouns as text anchors.

Keep these two points in mind, and you’ll have smooth sailing ahead for your internal linking efforts.

4 Additional Wordpress SEO Tips

WordPress has a number of unique SEO considerations. Follow these tips to make sure your WordPress blog plays nice with search engines.

Tip 21: Use the Yoast SEO Plugin

If there’s only one WordPress plugin you use (aside from CoSchedule), make it Yoast. It’s packed full of powerful functionality for improving your SEO.

Here are some things it can do:

  • Make it easy to customize title tags and meta descriptions.
  • Track how many times you’ve mentioned your primary keyword in your post.
  • Rate the readability of your post according to the Flesch Reading Ease Readability Formula.
Yoast screenshot

Once installed, you can find the Yoast control panel at the bottom of your post within your WordPress CMS.

Download Yoast here. Then, watch the video below to learn how to use it in under 30 minutes:

Tip 22: Use A Mobile-Optimized WordPress Theme

Mobile web traffic is gaining ground over desktop usage. That’s why Google gives preference to mobile-optimized sites when calculating mobile search results.

That means it’s more important than ever to make sure your blog looks great on mobile devices.

The easiest way to do this is to use a mobile-optimized WordPress theme. A quick Google search for mobile optimized WordPress themes should generate tons of different options to choose from.

WARNING: Follow WordPress’s guidelines when changing themes. Be warned that some functions and content might not appear the same in one theme as they do in another. Proceed with caution.

Tip 23: Use SEO-Friendly Permalinks

Search engines use keywords in URLs to help them determine what your pages are about.

However, WordPress uses weird, non-optimal URLs by default which usually look something like this:

www.RandomBlog.com/blog/?8973834

What you want are URLs that look more like this:

www.RandomBlog.com/blog/awesome-keyword

That keyword is going to make 100% more sense to search engines than a question mark followed by a random string of numbers.

Watch this video to learn how to implement SEO-friendly permalinks:

Tip 24: Fix Broken Links

Broken links won’t necessarily lead to problems for your SEO. However, they do create a poor user experience (even if you have a really funny 404 page). That can hurt your overall SEO efforts indirectly by causing visitors to leave.

Fortunately, broken links are easy to fix. The Broken Link Checker plugin makes it easy to identify and resolve 404 errors.

You can also use another useful tool called Screaming Frog to tackle this task. Download it here, then follow their detailed step-by-step instructions on fixing broken links.

3 Tips For Measuring SEO Success

It’s important to know whether your SEO initiatives are making a difference. By tracking the right metrics, the right way, you can make sure you know if you’re on the right track. You can also more easily identify areas for opportunity.

Tip 25: Make Sure You Have Google Analytics Properly Set Up

Google Analytics is one of the best tools for measuring the success of your SEO. If you’re just getting started, consider importing the New Google Analytics User Starter Bundle from Google. It’s packed full of dashboards that are set up to monitor SEO performance (and a lot more) with minimal effort.

Follow these steps to get started:

1. Find the bundle in the Google Analytics Solutions Gallery.

2. Click Import.

Google Analytics Solutions Gallery screenshot

In two easy steps, you now have all the dashboards you need to measure your success.

BONUS TIP: For further assistance using Google Analytics, visit Google’s support site. There, you’ll find all the information you need to get started and sharpen your analytical skills.

Tip 26: Track The Right Metrics

When it comes to SEO, marketers tend to focus on rankings.

However, rankings are not a strong key performance indicator (KPI) on their own. This is partly because personalized search makes it difficult to accurately track rankings across all users. It’s also because rankings are a means to an end (driving traffic to your blog), rather than an end by themselves.

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Instead, focus on traffic, conversion rates, and revenue (or leads generated, depending on which is more applicable to your situation). These metrics will tell you much more about your SEO success than rankings alone.

3 Important SEO Metrics to Monitor

BONUS TIP: Want to know the best way to sell the value of SEO to a business owner? Show them how much revenue your efforts are earning.

Tip 27: Use an SEO Software Platform

SEO software subscriptions cost money. However, they’re worth it if you can afford them.

These services allow you to do the following (and more):

  • Track keyword ranking changes over time
  • Do detailed competitive research
  • Monitor incoming backlinks
  • Analyze your content

Here are some popular options to consider:

Moz Pro home page screenshot

Tools like Moz Pro feature tons of functionality to help manage your SEO efforts.

BONUS TIP: If you can’t afford an SEO platform, SEO BookSERPs.com, and Moz all offer free tools that are worth exploring.

That’s A Lot Of SEO Tips To Learn (And We’re Just Getting Started)

SEO is a deep discipline. It covers a broad range of tactics, strategies, and best practices.

For this reason, it’s impossible to cover all there is to know in one post. In fact, if you’re just starting out, it may take a while to digest everything this post alone. While we’ve touched on the most basic elements most content marketers need to know, here are some other great resources to check out when you’re ready.

Resources For Further Learning

Moz’s Beginner’s Guide To SEO:

This comprehensive guide is broken up into ten chapters. It covers nearly everything you’d ever need to know. Best of all, it’s easy to follow and understand.

The Art Of SEO:

This book is intimidatingly thick, but fortunately, it’s well worth your time. As the most authoritative tome on SEO available in print, it walks readers through everything from the basics, up to more advanced techniques. If you’re ready to really take your SEO knowledge to the next level, start here.

58 Resources To Help You Learn and Master SEO:

This list from Kissmetrics includes articles breaking down nearly every aspect of SEO. If there’s something specific you want to know more about, you can probably find it here.

Inbound.org:

One of the best things about the content marketing and SEO communities is how open they are to sharing knowledge and welcoming newcomers. Inbound.org is an awesome place to ask questions and find answers to anything you’d like to know.

Do you have a favorite tip you want to share? Let us know in the comments below.

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