At the risk of missing our deadline and looking like fools, I am sharing our new office artwork with the world.

It’s a countdown “clock” ticking away until the launch of CoSchedule. As you can see from the poster, it is part of a larger initiative here at Todaymade that we call 50/50. It’s all about shipping great software.

I am not going to lie. Sharing this with the world makes me a little nervous. As a company, keeping things like internal deadlines a secret is comforting and safe.

What if we blow it?

We decided that the good outweighs the bad. We will ship. We will launch. We will meet our deadline.

I am looking forward to it, and in some ways, it feels good to let the cat out of the bag.

84 (actually 67) days, and counting….