Thanks for your interest in writing on the CoSchedule Blog! We’re looking for fresh perspectives from the sharpest minds in content marketing to provide our audience with actionable, in-depth content that helps them better plan, organize, and promote their work. If you think you’re up to the task, keep reading to get all the details.
Why Should You Write For The CoSchedule Blog?
We’re super fun to work with! More importantly, we’re committed to running the best possible blog we can to serve our rapidly growing audience. Here are some quick stats:
- 100,000+ email subscribers
- Over 1 million page views per month
That’s a lot of readers you could reach! We treat every guest post we publish like it’s one of our own, too. Your work will be promoted across all our social media channels and through our email newsletters.
How Do I Submit A Guest Post?
Click here to complete our submission form. Please read the rest of our contributor guidelines before pitching, though.
We’ll know if you didn’t.
Who Are We Looking For?
We accept pitches from content marketers of all stripes. Whether you’re working in an in-house, agency, or freelance role, everyone brings unique perspectives that are valuable to our audience. You should have at least a couple years of experience in the business. Previous pieces published on other high-authority blogs are a plus.
Our ideal guest author is passionate and insightful. You stress details, follow direction, and offer readers real value. You understand the basics of SEO but put your audience first. Clickbait headlines make you gag. You’ve been called a grammar nerd and you wear that badge with pride. Your coffee consumption concerns your friends and family.
What Are We Looking For?
We create content that shows readers how to do better content marketing. We’re not afraid to get into deep detail, either. In fact, we’ll write 4,000 to 5,000 words if that’s what it takes to tell our readers everything they need to know. Our commitment to creating the most actionable content on the web is what has earned our readers’ trust.
In short, we expect every blog post to show readers everything they need to know about that topic. If you get it right, your reader will not need to read another post in order to understand your topic.
Our standards are high. We need to be up front about this. Pitches that may be acceptable elsewhere might not cut it here. However, when someone sees your post on our blog, they’ll know to expect a high-quality piece that’s worth their time. We expect your piece will be well-written, deeply researched, and above all, full of tips real people can actually use.
Our four content pillars support every post we publish. Keep these things in mind when pitching:
- Topic. Your topic must be relevant and targeted toward our audience. Strive to write the best post on your topic ever published on the web.
- Research. Do your homework. Link to reputable sources. Use data and statistics to back up your claims.
- Keyword. Your chosen keyword should be well-aligned with the search intent behind your topic.
- Comprehensiveness. Cover your topic in whole. Don’t leave out any steps or information that are necessary for readers to apply your advice. Ideally, a reader should fully understand your topic, without needing to read another post.
Your post must also be original and not published elsewhere on the web.
Which Topics Do We Cover?
Here are some suggestions for topics we’re looking for:
- Anything to do with planning, organizing, or executing content marketing.
- Tips for blogging, social media, email marketing, video production, podcasting, search engine optimization, analytics – if it’s content, we’re interested in reading about it.
- How-to guides for all different skill levels, from beginners to advanced content professionals.
What Are We Not Looking For?
There are certain topics and types of posts that are a big “hell no” for us. The reasons for this vary. Some things just don’t fit who we are. Some are simply things we think suck. Here are some things not to pitch to us:
- No pop culture tie-ins. Example: What Can [INSERT CELEBRITY] Teach You About [INSERT MARKETING TACTIC].
- No clickbait. Your post had better follow through on the promises your headline makes.
- Lists are great as long as they’re actionable and in-depth. We expect that you’ll show readers how to perform each tip (or at least link out to other pages or resources that provide that information).
- We welcome pitches that cover topics we’ve already covered, but only if you have a different angle or perspective. Please research our blog to see if we’ve already done your idea before pitching to us.
- No posts that only promote yourself or your business. It’s okay to drop a link back to your own blog if it’s relevant to your content. However, your focus should be on serving your reader’s needs first.
- No affiliate links. If we find an affiliate link in your draft, we will not publish your blog post.
- You must pitch actionable, how-to content. If that doesn’t describe your pitch, then it isn’t right for the CoSchedule Blog.
- If you submit your post, you will be shown as the author. You cannot, for example, write a post on behalf of your CEO. Your CEO is welcome to pitch their own post instead.
- No canned posts you completed prior to pitching us. Your post needs to be written for us. All submissions should be written after, and only after, we’ve reviewed and approved your pitch.
If you only read one section of this page, make it this one. In order to make life easier, both for ourselves and our guest authors, we have some firm submission requirements that must be followed.
- Your post must be comprehensive. Your post needs to cover its topic in full with no missing details.
- Your post must be actionable. Telling people what to do isn’t enough. You need to show your reader how to get things done.
- Your post must be at least 2,000 words. This isn’t because we think 2,000 is a magic number. It’s also not because we think longer content = better content. It’s because if you’re going to be actionable and comprehensive, it’s tough to write less than this many words. If your post is shorter, we will not publish it.
- You must propose a target keyword. It doesn’t necessarily need to have high search volume. It just needs to be aligned with your topic and relevant to a task our audience would have questions about.
- Your post will not be published elsewhere. We prefer fresh, original content that’s targeted to our readers.
Tips For Pitching Post Ideas
Follow this advice to increase the odds we’ll accept your pitch.
- Complete every field in our guest pitch submission form.
- Be detailed. We want to know exactly what you plan to write about.
- Try to find a unique angle we haven’t already published, if possible.
- Read a few posts on our blog. Get a feel for our style and what we cover. It’ll help.
- Read our post on writing pitch emails for more tips on what we’d like to see: http://coschedule.com/blog/how-to-write-a-pitch-email/
Now Send Us Your Best Pitches!
You’ll reach a new and growing audience, establish yourself as an authoritative voice in the industry, and have fun all at the same time. Plus, you’ll be supporting our mission to help content marketers do their best work. More diverse voices will make our blog better, so pitch us your best ideas now!