Finally! An Editorial Calendar Plugin for WordPress That Works
I used to be part of a blogging team with an antiquated workflow. Despite the fact that it was 2012, we used technology that was widely available in the 1990's to accomplish our editorial workflow.
Our primary communication tool for sending writing assignments and due dates was email. And when those assignments were complete, the editor insisted that the post be submitted to her in a Microsoft Word document attached to an email so she could, in turn, copy and paste it into WordPress. In lieu of any sort of editorial calendar, she kept the blog assignments in a Microsoft Excel file on her laptop.
There are more than a few problems with a workflow like this, and our team experienced all of them. Here are just a few of the major hangups.
Tedious Email-based Communication
I found myself constantly caught in a string of back-and-forth email chains. Not only were they annoying, they were distracting and they quickly clutter an inbox. Worse yet, sometimes I was copied simply because I was on the team, not because there was an action item in the email for me. Can you relate?
Then there were the attachments. Oh, the attachments! How is version control possible when every email in the thread creates another files that begs the question: "Is this the newest one?"
Awkward Scheduling Workflows
Those of you who are visual probably have a hard time imagining someone using Microsoft Excel to plan out their editorial workflow, but I know it happens. I've seen it first-hand.
We’ve talked to a lot of people about their individual workflows and amazingly, it seems nearly every tool people use for their editorial workflow involves some type of shoe-horning to force-fit an app into their workflow that wasn't quite designed for that particular use.
Many seem to use outdated tools like Word docs attached to emails, or they use newer tools and plugins, but require multiple apps to get the job done. As a result, you've get an editor who always seems to have bitten off more than they can possibly chew.
Where's that all-in-one solution to just make that process easier?
Changes That Require An Act of Congress
When you have changes to your editorial workflow, are you nimble enough to do it?
I've seen editorial workflows that, in order to simply switch one post to another day, nearly required permission from the FCC. First, a flurry of emails had to be sent to let relevant parties know about the change. Then, someone had to make the change in WordPress. And finally, it was some poor sap's job to change any pre-scheduled social media drips to reflect the editorial changes.
There is a better way.
That Plugin You've Been Looking For
You’ve been looking for the ideal editorial calendar plugin to help tame the chaos of your WordPress blog. Congratulations. You just found it.
Our WordPress Editorial Calendar plugin will bring simplicity and order where there was none, and do away with all of what I just described. We’ll also give you a free guide on creating a great content marketing plan, whether you’re new to the game or a pro.By Garrett Moon