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The 10x Marketing Formula Toolbox

To access your resources, you can either download the entire toolbox, or download resources individually as you work through each section of the 10x Marketing Formula.

Content Hacking

A content hacker is a “results or die” marketer who merges agile growth tactics with high-converting content to achieve rapid 10x growth. The content hacker ethos is: one part marketing, one part engineering, one part high risk, and a whole lot of high reward.

10x Marketing Interview

Noah Kagan and the Proactive Dashboard

Founder of Sumo.com and AppSumo, Noah Kagan, talks growth hacking, embracing failure, and testing fifty-two growth ideas per year. He explains their team’s use of proactive dashboards to track progress against their goal and own the process. You will have access to the full audio interview plus transcript.

Plan

Your 10x marketing journey starts here.

Worksheet

Competition-Free Content Niche

This worksheet will help you identify and outline your own competition-free content niche.

Worksheet

Finding Your Content Core

This worksheet will help you connect your customers’ needs with your business value.

Worksheet

Content Core Customer Interviews

This worksheet includes five content core questions to ask in target customer interviews.

Execute

Execute the highest-growth projects of your career.

Template

10x Project Ideas and Prioritization

This is a template for you and your team to brainstorm, score, and prioritize your 10x ideas.

Template

10x Calendar

This is a simple editorial calendar template for you to map out your 10x projects.

10x Marketing Interview

Pat Flynn and the $300,000 Launch

Pat Flynn talks about how he and his team at Smart Passive Income used their 10x calendar to power an online course launch that resulted in $300,000 of revenue. You will have access to the full audio interview plus transcript.

Sample

10x Blog Post Workflow

This is a sample of our 10x blog post workflow. Combine the process laid out in this chapter with the real-world example of what it looks like.

10x Marketing Interview

Jeff Goins and the Content Scorecard

In this interview, author and speaker Jeff Goins explains how his team developed the content scorecard—a tool he says transformed their results. You will have access to the full audio interview plus transcript.

Template

10x Content Scorecard

This template helps you score your content before it’s ever published. It’s a dead simple way for ensuring consistent quality and measuring potential impact before a piece is published.

10x Marketing Interview

Brian Dean and the Skyscraper Technique

SEO expert Brian Dean discusses his “Skyscraper Technique.” It’s a brilliant method for creating the best content on a given topic. You will have access to the full audio interview plus transcript.

Checklist

The Skyscraper Technique Checklist

This template helps you score your content before it’s ever published. It’s a dead simple way for ensuring consistent quality and measuring potential impact before a piece is published.

Tool

Headline Analyzer

The Headline Analyzer is a tool that will help you write headlines that drive traffic, shares, and search results.

10x Marketing Interview

Andrea Fryrear on “What is an agile marketing team?”

In this interview, founder of Marketing Sherpas Andrea Fryrear dives deep into how marketing teams can appropriate and apply agile methods. You will have access to the full audio interview plus transcript.

Publish

Adopt the minimum viable marketing process (MVM), use intelligent social automation for 10x social promotion, as well as build and monetize an email list.

10x Marketing Interview

Ash Maurya and Lean Principles Applied

Author of Scaling Lean, Ash Maurya, and I talk about the confluence between minimum viable products and 10x marketing. You will have access to the full audio interview plus transcript.

Photoshop CC Action

Social Media Image Photoshop CC Action

This Photoshop CC action will automatically size graphics for social networks Facebook, Twitter, Google+, and LinkedIn.

Infographic

Best Times To Post Infographic

This infographic is a quick reference guide to the optimal times to post on every social network. (Tip: You can automate this process with CoSchedule’s Best Time Scheduling feature.)

Google Analytics Custom Report

Best Times To Post On Social Media

This custom Google Analytics report will show you the best times to post to your social accounts based on traffic for each network.

Tool

Social Message Optimizer

The Social Message Message Optimizer is a tool that uses a powerful algorithm to help you optimize your social messages for every social network.

10x Marketing Interview

John T. Meyer on Visual Storytelling

Co-founder of Lemonly, John T. Meyer, discusses how his company used visual storytelling and microcontent for a 960 percent return on investment. You will have access to the full audio interview plus transcript.

Tool

Email Subject Line Tester

Create click-worthy subject lines with the Email Subject Line Tester tool. It will help you write email subject lines that drive more opens, more clicks, and more conversions.

Analyze

Optimize your content to convert an audience into customers, and measure everything against your one metric that matters (1MTM)—the metric most directly tied to revenue growth.

10x Marketing Interview

Joanna Wiebe on Why People, Click, Try, and Buy

Creator of Copy Hackers and Aistory, Joanna Wiebe, unpacks the psychology behind conversions. Joanna explains the five stages of awareness funnel, and how to use calls to action and calls to value to turn visitors into customers. You will have access to the full audio interview plus transcript.

Template

Growth Stage Maturity Matrix

This template helps you identify which stage of growth your team is in. You will also define your 1MTM and goal KPI.