Marketing Strategy - CoSchedule Blog
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Get Certified. Own Your Marketing Strategy From Ideas to Measurement.

Whether you’re a new marketer or a seasoned pro, this course will give you the knowledge & tools you need to create and execute a marketing strategy that drives proven results.

Get Certified

“I was blown away by the detail. Truly shocked. I went into it thinking it was going to be fluff and hype, and it was absolutely not.” —Rhett Murdaugh

Or learn how to unlock 30+ on-demand marketing courses with Academy Pro.
Marketing Strategy Course Card

Experience

  • Intermediate
  • Advanced

Categories

  • Marketing Strategy
  • Content Marketing
  • Project Management

Time to Complete

  • 6-10 Hours

Video Tutorials

  • 4 Lessons

Premium Downloads

  • 12 Resources

Certification

Learn How To:

Create A Marketing Strategy That Support Business Goals

Create A Marketing Strategy That Support Business Goals

Your business goals should be the driving force behind your entire marketing strategy. Learn to set these goals then track your progress using Google Analytics.

Execute Tried & True Marketing Methodology

Execute Tried & True Marketing Methodology

Create content based on industry-tested best practices. Then confidently publish your new content at the best times for optimal engagement.

Build A Marketing Calendar To Stay On Track

Build A Marketing Calendar To Stay On Track

Keep work moving forward by building out 6 months of content in an actionable marketing calendar. “One thing is certain: if you don’t keep a content calendar the content doesn’t get done.” - Joe Pulizzi, Founder of Content Marketing Institute

Take The Guesswork & Stress Out Of Marketing

As a marketer, you’re faced with tons of responsibilities. You have endless ideas, goals, stakeholders, tools, and channels to manage.

Without a clearly defined strategy to anchor your work, your marketing “strategy” becomes an afterthought. Instead, you spend your days tackling incoming project requests, scrambling to brainstorm new content ideas, & playing catch-up on tedious maintenance tasks including emails, social media, and project planning.

CoSchedule’s Marketing Strategy Certification gives you a proven roadmap to follow. So you can stay focused on the KPIs & metrics that actually matter, like leads and sales. 

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Earn A Certification That’s Not Just For Show

CoSchedule Academy’s Marketing Strategy Certification course is designed to help you apply what you learn – starting with the first lesson. 

After you complete this course, you’ll understand the what, why, and hows that go into creating your marketing strategy. 

Confidently set goals & prioritize projects. Outline processes to keep your projects moving forward. Validate content ideas using keyword research. Understand the best times to post, publish, and send content to your audience. Build and maintain a content calendar – and so much more! 

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What will you learn in this Marketing Strategy course?


1

Define Your Marketing Goals

In this lesson, you'll learn how to identify & set goals you can measure in terms of real ROI.

10 mins


2

Prioritize Your Marketing Projects

Plan & prioritize your ideas, content, & tasks grounded by the goals you set in chapter 1.

5 mins


3

Plan Your Projects And Process

Develop a planning process that helps you find gaps in your current marketing to produce bigger results while working more efficiently.

15 mins


4

Workshop: How To Set Up Your Marketing Strategy Foundation For 10x Success

Hands-on video tutorial to help you define your goals, identify key performance indicators for these goals, and learn how to track them using Google Analytics.

40 mins


5

Develop A Content Brainstorming Process

Learn a free-writing exercise to generate tons of ideas fast. Then identify the ideas that will yield the best results using a 3-point scoring system.

15 mins


6

Validate Ideas With Keyword Research

Learn how to do keyword research to understand & confirm which new ideas will resonate most with your audience.

15 mins


7

What Are The Best Times To Send Marketing Emails?

Discover the best send times & days for sending marketing emails rooted in research from the industry's leaders in email marketing. Then discover your own best times to send emails using Google Analytics.

15 mins


8

When Is The Best Time To Publish A Blog Post

Review four studies that analyze the best time to publish blog posts for specific results. Then discover how to uncover your best time to publish based on user data in Google Analytics.

15 mins


9

What Are The Best Times To Post On Social Media?

Review the best times to post on specific social media channels according to 25 different studies.

15 mins


10

Workshop: How To Organize Your Marketing Projects For 10x Effectiveness + Efficiency

Hands-on video tutorial that walks you through content planning, prioritization, promotion planning, and your sprint backlog.

35 mins


11

What You Need To Start A Content Calendar

Get the ins & outs on what a content calendar is and why you need one for your marketing strategy to truly be successful.

10 mins


12

The Step-by-Step Guide To Managing A Content Calendar

To successfully implement a content calendar, discuss different considerations that may impact your setup. Then review tips for managing your content calendar like a pro.

10 mins


13

How To Plan & Build Your Content Calendar

Learn how to build out a marketing calendar to keep your marketing strategy moving forward.

15 mins


14

Optimize Your Calendar By Measuring Your Results

Unlock recommendations & best practices to improve your results using data. Then learn how to adjust your upcoming projects & content based on your findings.

10 mins


15

Workshop: How To Plan Your Content With a Marketing Calendar

Hands-on video tutorial that breaks down the process of creating & using your marketing calendar, so you can keep your marketing strategy on track & crush your goals.

35 mins


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Learn How To Create A Successful Marketing Strategy

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“In this course, we’ll reveal the never-before-shared the best practices, strategies, and resources our team used to grow our email list to over 1 million subscribers & attract 33 million website visitors.”

Nathan Ellering, Head of Marketing at CoSchedule

Nathan Ellering, Head of Marketing at CoSchedule

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Ready to learn more proven marketing strategies, tactics, and best practices?

Get started for FREE with our Marketing Plan Course today. Or unlock our entire course catalog for only $249 today.

CoSchedule Academy Single Course

Premium Marketing Strategy Certification Course

Lifetime access

$199

  • Single Course
  • 4 Video Tutorials
  • 12 Premium Templates & Downloads
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