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Work Better, Faster, And At Less Cost With Agile Marketing

Improve your team’s productivity with a step-by-step plan to easily adopt agile marketing.

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See why 93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved. (Forbes/CMG Partners)
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Agile MarketingCourse Card

Experience

  • intermediate

Categories

  • project management

Time to Complete

  • 2-3 hours

Video Tutorials

  • 7 Lessons

Premium Downloads

  • 7 Resources

Learn How To:

Increase Your Productivity

Increase Your Productivity

Pinpoint wasted time and effort that exist in your team’s current workflows. Then eliminate these productivity-blockers to improve your team’s efficiency.

Deliver Greater ROI

Deliver Greater ROI

Rely on data (not guesses) to make decisions and strategic improvements to your marketing.

Pivot Quickly When Plans Change

Pivot Quickly When Plans Change

Adapt easily when your marketing plans change. Handle new project requests or unexpected changes without stress or panic about how you’ll get it all done.

If Agile Marketing Is So Great, Why Doesn’t Everyone Do It?  

31% of marketers cite lack of education as the #1 reason they don’t practice agile marketing. 

It can be overwhelming to know where to start. Agile marketing is full of buzzwords & foreign concepts like retrospectives, scrum, & kanban.

But the Actionable Marketing Institute’s Agile Marketing course simplifies agile marketing in a way that is easy to understand and fast to implement.

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Demystify Agile With In-Depth Tutorials & Downloadable Templates

In 7 lessons, you’ll learn how to tackle your marketing from prioritizing ideas to measuring success (and everything in between) using agile frameworks. 

Improve your process & performance right away. Get templates, videos, and other training resources to help you and your team adopt new agile frameworks from Day 1.

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Build a culture of innovation to drive better results.  

Agile marketing emphasizes rapid testing. Once you can shift to a testing mindset, you’ll be able to discover many new insights that can improve your performance even faster. 

By moving faster, acting on data, and embracing a fail-fast mindset, you can produce more innovative ideas that actually get heard, get implemented, and drive results.

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What will you learn in this Agile Marketing course?


1

Getting Started With Agile Marketing

Learn the history of agile, its unique benefits for marketers, and a high-level overview of how agile processes work.

20 mins


2

What Is The Agile Scrum Framework?

Understand what Scrum, Scrumban, and Kanban mean.
Learn how Scrum teams are organized and how Scrum works from start to end.

10 mins


3

How To Organize Cross-Functional Teams

Learn what cross-functional teams are, the collaboration problems they help solve, and how to overcome cross-functional pitfalls.

30 mins


4

How To Plan Agile Sprints

Understand what sprints are, the function they serve, and know the benefits of sprint planning.

30 mins


5

How To Run Effective Daily Standups

Learn what daily standup meetings are, know how to run them with your team, and make sure they achieve their goal for your team.

15 mins


6

How To Implement Agile Workflows

Learn how to plan tasks and deadlines, know how to map out tasks in a checklist, and see how to plan status-based workflows.

20 mins


7

How To Improve Your Work With Agile Retrospectives

Understand the purpose of retrospective meetings, learn how to plan and structure them properly and know what the outcomes and benefits should be.

15 mins


Get a step-by-step guide to implement agile marketing.

Enroll Today

“This is a great roadmap for getting started with agile practices in marketing. It breaks down complexities in a straight-forward way that every marketer can understand, and you can tell it was written by people who have been in the trenches making it work.”

 - Andrea Fryrear, Agile Marketing Coach & Trainer, Co-Founder of AgileSherpas  Headshot

- Andrea Fryrear, Agile Marketing Coach & Trainer, Co-Founder of AgileSherpas

Ready to transform the way your marketing team works?

Purchase this course for $99. Or subscribe to Academy Pro & unlock our entire course catalog for only $150 more.

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Agile Marketing Course

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