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Pinpoint wasted time and effort that exist in your team’s current workflows. Then eliminate these productivity-blockers to improve your team’s efficiency.
Rely on data (not guesses) to make decisions and strategic improvements to your marketing.
Adapt easily when your marketing plans change. Handle new project requests or unexpected changes without stress or panic about how you’ll get it all done.
31% of marketers cite lack of education as the #1 reason they don’t practice agile marketing.
It can be overwhelming to know where to start. Agile marketing is full of buzzwords & foreign concepts like retrospectives, scrum, & kanban.
But the Actionable Marketing Institute’s Agile Marketing course simplifies agile marketing in a way that is easy to understand and fast to implement.
In 7 lessons, you’ll learn how to tackle your marketing from prioritizing ideas to measuring success (and everything in between) using agile frameworks.
Improve your process & performance right away. Get templates, videos, and other training resources to help you and your team adopt new agile frameworks from Day 1.
Agile marketing emphasizes rapid testing. Once you can shift to a testing mindset, you’ll be able to discover many new insights that can improve your performance even faster.
By moving faster, acting on data, and embracing a fail-fast mindset, you can produce more innovative ideas that actually get heard, get implemented, and drive results.
Learn the history of agile, its unique benefits for marketers, and a high-level overview of how agile processes work.
Understand what Scrum, Scrumban, and Kanban mean.
Learn how Scrum teams are organized and how Scrum works from start to end.
Learn what cross-functional teams are, the collaboration problems they help solve, and how to overcome cross-functional pitfalls.
Understand what sprints are, the function they serve, and know the benefits of sprint planning.
Learn what daily standup meetings are, know how to run them with your team, and make sure they achieve their goal for your team.
Learn how to plan tasks and deadlines, know how to map out tasks in a checklist, and see how to plan status-based workflows.
Understand the purpose of retrospective meetings, learn how to plan and structure them properly and know what the outcomes and benefits should be.