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Your business goals should be the driving force behind your entire marketing strategy. Learn to set these goals then track your progress using Google Analytics.
Create content based on industry-tested best practices. Then confidently publish your new content at the best times for optimal engagement.
Keep work moving forward by building out 6 months of content in an actionable marketing calendar. “One thing is certain: if you don’t keep a content calendar the content doesn’t get done.” - Joe Pulizzi, Founder of Content Marketing Institute
As a marketer, you’re faced with tons of responsibilities. You have endless ideas, goals, stakeholders, tools, and channels to manage.
Without a clearly defined strategy to anchor your work, your marketing “strategy” becomes an afterthought. Instead, you spend your days tackling incoming project requests, scrambling to brainstorm new content ideas, & playing catch-up on tedious maintenance tasks including emails, social media, and project planning.
CoSchedule’s Marketing Strategy Certification gives you a proven roadmap to follow. So you can stay focused on the KPIs & metrics that actually matter, like leads and sales.
Actionable Marketing Institute’s Marketing Strategy Certification course is designed to help you apply what you learn – starting with the first lesson.
After you complete this course, you’ll understand the what, why, and hows that go into creating your marketing strategy.
Confidently set goals & prioritize projects. Outline processes to keep your projects moving forward. Validate content ideas using keyword research. Understand the best times to post, publish, and send content to your audience. Build and maintain a content calendar – and so much more!
In this lesson, you'll learn how to identify & set goals you can measure in terms of real ROI.
Plan & prioritize your ideas, content, & tasks grounded by the goals you set in chapter 1.
Develop a planning process that helps you find gaps in your current marketing to produce bigger results while working more efficiently.
Hands-on video tutorial to help you define your goals, identify key performance indicators for these goals, and learn how to track them using Google Analytics.
Learn a free-writing exercise to generate tons of ideas fast. Then identify the ideas that will yield the best results using a 3-point scoring system.
Learn how to do keyword research to understand & confirm which new ideas will resonate most with your audience.
Discover the best send times & days for sending marketing emails rooted in research from the industry's leaders in email marketing. Then discover your own best times to send emails using Google Analytics.
Review four studies that analyze the best time to publish blog posts for specific results. Then discover how to uncover your best time to publish based on user data in Google Analytics.
Review the best times to post on specific social media channels according to 25 different studies.
Hands-on video tutorial that walks you through content planning, prioritization, promotion planning, and your sprint backlog.
Get the ins & outs on what a content calendar is and why you need one for your marketing strategy to truly be successful.
To successfully implement a content calendar, discuss different considerations that may impact your setup. Then review tips for managing your content calendar like a pro.
Learn how to build out a marketing calendar to keep your marketing strategy moving forward.
Unlock recommendations & best practices to improve your results using data. Then learn how to adjust your upcoming projects & content based on your findings.
Hands-on video tutorial that breaks down the process of creating & using your marketing calendar, so you can keep your marketing strategy on track & crush your goals.