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Wish you could reach more prospective customers? Expand your reach & connect with new audiences using PR tactics proven to increase brand awareness locally, regionally, & beyond.
Your public reputation directly impacts your success. Take control of your brand story. Build trust & credibility in the public eye by effectively positioning and sharing your business with the world.
It's not always what you know, but who you know. Learn how to develop beneficial relationships with strategic partners in your community and industry to help your company flourish.
It’s perfect if:
✓ You are new to the public relations profession
✓ You are feeling uninspired in your public relations activities
✓ Your current strategy is not driving desired results
✓ It feels like you Public Relations efforts are a waste of time
✓ There is a lack of uniformity and organization in your current public relations efforts
✓ You are searching for a way to level up your public relations events/efforts
✓ You feel like something is missing within your public relations strategy
✓ You want/need to upgrade your brand or business’s public reputation
✓ You want to improve brand credibility and gain trust of the public
Mastering PR skills has never been easier. AMI’s Public Relations Strategy Certification gives you the steps to confidently create & launch a successful public relations campaign from start to finish.
Manage crisis communication like a pro. Get free exposure through media coverage. Find & connect with journalists most likely to write about your business. And so much more!
Bonus: Once you’ve completed the course, you’ll earn a Public Relations Strategy Certification to add to your resume, LinkedIn profile, and online portfolio credentials!
Megan is a Product Marketing Specialist at CoSchedule, where she focuses on creating action-oriented, results-driven marketing. She’s passionate about building connections through engaging content.
Before joining the CoSchedule team, she spent 5 years in the event planning industry, where she planned and executed high-quality events for both corporations and nonprofits.
She’s driven by team collaboration & taking a creative approach to solving problems.
Learn the basics of public relations including best practices and tactics for creating a data-driven Public Relations Strategy.
Feeling stuck? Review popular, successful PR campaigns & tactics to inspire you to create unique campaigns destined to drive results.
Prioritize the best partnerships & distribution channels for your PR efforts, including Corporate Sponsorships, Media Relations, Influencer Marketing, & more.
Create a strategic, goal-oriented PR plan from start to finish in 7 proven steps.
Nail the most important piece of a public relations campaign -- the pitch. Draft a successful pitch that will hook partners & audiences alike.
Get a step-by-step guide to writing the perfect press release.
Why host a press conference? How do I host a press conference? Get all your press conference questions answered.
Create powerful case studies to establish your brand as a topical authority & build trust with prospective customers.
What are people saying about your company? Utilize social listening to monitor brand awareness, media coverage, and engagement.
Have an issue that could upset customers? Draft official statements to reassure your stakeholders, inform your customers, & control the narrative in the media during a crisis.