Ben Sailer - Author - CoSchedule Blog
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Ben Sailer

Ben is the Inbound Marketing Director at CoSchedule. His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog.

The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

The Best Ways for Brands to Be Genuinely Helpful Without Being Sales-y With Richard Lau from Logo.com & Water School [AMP 213]

What are the best ways for brands to make a difference during times of crisis? Connect customers with solutions to their problems. Today’s guest is Richard Lau, founder of Logo […]

Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC – The Content Agency [AMP 212]

Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC – The Content Agency [AMP 212]

The belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Today’s […]

How to Plan Projects, Events, and Campaigns With Marketing Timelines

How to Plan Projects, Events, and Campaigns With Marketing Timelines

You’re hard at work documenting an actionable marketing strategy, and now it’s time to map out timelines for all your marketing projects. Marketing timelines make it easy for your entire […]

Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Using Data to Better Understand Consumer Behavior And Turn Insight Into Action With Jonathan Silver From Affinity Solutions [AMP 211]

Consumer behavior is always changing. Even with COVID-19 affecting people’s lives and how businesses operate, it will never be the same. How can businesses better serve customers by staying ahead […]

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Optimizing Marketing Under Extreme Conditions By Bringing Digital and Direct Mail Together With Nick Runyon From PFL [AMP 210]

Two things are true about marketing — saturation across digital channels makes it difficult to be different and using direct mail is a unique option to reach customers at home […]

The Best 8-Step Workflow Management Process for Marketers

The Best 8-Step Workflow Management Process for Marketers

The best marketing teams succeed with a strong workflow management process. As a preset order of operations for getting stuff done, they’re essential for getting work right the first time, […]

How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust [AMP 209]

How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust [AMP 209]

Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don’t struggle to find and apply the […]

How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and […]

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

How Marketers Can Steer Companies Out of Crisis and Find Long-term Success With Tony Guarnaccia [AMP 207]

Former professional boxer Mike Tyson wisely stated, “Everyone has a plan until they get punched in the face.” Unexpected blows, such as a global pandemic and recession, have marketers evaluating […]

How to Create a Year’s Worth of Content in One Day With Shaina Weisinger From Repurpose House [AMP 206]

How to Create a Year’s Worth of Content in One Day With Shaina Weisinger From Repurpose House [AMP 206]

Do you spend too much time and money creating content from scratch every time you need to publish a piece, launch a video, or ship a campaign? Create a year’s […]

Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine [AMP 205]

Cutting Through the Noise By Integrating Direct Mail With Digital Marketing With Ryan Cote From Ballantine [AMP 205]

Email inboxes, social media feeds, and internet experiences are filled with marketing messages. However, what’s old is new again in marketing. Direct mail can be an effective way to cut […]

The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets [AMP 204]

The Best Way to Successfully Market Virtual Events That Sell Tons of Tickets With Jim McCarthy From Goldstar and Stellar Tickets [AMP 204]

Does your business rely on revenue from selling tickets for live events? To stay in business due to COVID-19, you may need to turn to other options for profits. Today’s […]