Nathan Ellering, Author at CoSchedule Blog - Page 2 of 18
Author Archive

Nathan Ellering

Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.

Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]

Exploring The “Grand Central Station” Marketing Analogy (And More) With Erin Koschei From Laerdal Medical [AMP 163]

Is your marketing workflow bogged down with urgent requests, inefficient software/systems, undocumented processes, and manual tasks that could be automated? How can marketing leaders implement work management solutions to help […]

Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Creating Relevant + Compelling Case Studies That Connect With LaRissa Hendricks From CoSchedule [AMP 162]

Do you have content that answers your audience’s questions and provides value along every stage of the sales funnel? Some of the most influential pieces of content include proof of […]

A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle [AMP 161]

A Core Plan And Agile Strategy Plus An Easy Prioritization Framework With Jared Rhue From rewardStyle [AMP 161]

Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive and creates inefficiencies due to a disconnected marketing […]

How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting [AMP 160]

How Understanding Customer Challenges Can Influence Targeted Content Marketing With Valaer Goldsworthy From EZ Texting [AMP 160]

Inbound marketing is one component of content marketing that is often misunderstood. Relevant, compelling, and interesting blog posts, Webinars, and other content can attract and educate prospective and existing customers. […]

Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 [AMP 159]

Why The Cross-Channel Campaign Is The Future Of Brand Positioning With Tessa Barron From On24 [AMP 159]

Some companies have multiple target industries, verticals, business regions/units, and personas. It’s impossible for marketers to do it all and quantify the results that they produce. Focusing on too much […]

Gain Traction On Your Life And Goals With Nir Eyal, Author Of Indistractable [AMP 158]

Gain Traction On Your Life And Goals With Nir Eyal, Author Of Indistractable [AMP 158]

Most of us look at our phones too much and too often. We’re distracted by the sounds and vibrations of notifications. We like to be distracted because it makes us […]

Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn [AMP 157]

Tapping Into The Full Potential Of *Successful* Email Marketing With Val Geisler From Fix My Churn [AMP 157]

Email marketing to the masses is quickly becoming an “old school” idea. Your audience of real people expect customization and personalization. Yet, your email list is one of your most […]

Ditch “Corporatespeak” Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting [AMP 156]

Ditch “Corporatespeak” Nonsense And Write Compelling Copy With Nick Usborne From Conversational Copywriting [AMP 156]

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like […]

Customer Marketing: Helping Customers Discover More Value Through Content With Leah DeKrey From CoSchedule [AMP 155]

Customer Marketing: Helping Customers Discover More Value Through Content With Leah DeKrey From CoSchedule [AMP 155]

Content marketing isn’t only blogs, Webinars, guides, and podcasts. All content is meant to convert prospects and attract continued interest from existing customers. It costs more to convert new customers […]

Are Guides The Future Of SEO-Driven Content Marketing? Featuring Liam Barnes of Directive [AMP 154]

Are Guides The Future Of SEO-Driven Content Marketing? Featuring Liam Barnes of Directive [AMP 154]

What if customers found your business every single time they Googled an industry buzzword? Can you imagine the incredible amount of traffic that would generate? Connect the dots between increased […]

How To Plan A Blog Schedule That You’ll Actually Stick With

How To Plan A Blog Schedule That You’ll Actually Stick With

Even if you know how to write awesome blog posts, creating great content consistently can be a challenge. It takes time and effort to produce even a single good post. […]

Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting [AMP 153]

Why Process To Inspire (Not Control) Is Key To Success With Agnes Józwiak From ClickMeeting [AMP 153]

Marketers who document their strategy are 313% more likely to report success. Yet, most marketer’s plans don’t change based on what works or not. Marketing is about generating results, not […]