Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency.
Is your marketing workflow bogged down with urgent requests, inefficient software/systems, undocumented processes, and manual tasks that could be automated? How can marketing leaders implement work management solutions to help […]
Do you have content that answers your audience’s questions and provides value along every stage of the sales funnel? Some of the most influential pieces of content include proof of […]
Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive and creates inefficiencies due to a disconnected marketing […]
Inbound marketing is one component of content marketing that is often misunderstood. Relevant, compelling, and interesting blog posts, Webinars, and other content can attract and educate prospective and existing customers. […]
Some companies have multiple target industries, verticals, business regions/units, and personas. It’s impossible for marketers to do it all and quantify the results that they produce. Focusing on too much […]
Most of us look at our phones too much and too often. We’re distracted by the sounds and vibrations of notifications. We like to be distracted because it makes us […]
Email marketing to the masses is quickly becoming an “old school” idea. Your audience of real people expect customization and personalization. Yet, your email list is one of your most […]
Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like […]
Content marketing isn’t only blogs, Webinars, guides, and podcasts. All content is meant to convert prospects and attract continued interest from existing customers. It costs more to convert new customers […]
What if customers found your business every single time they Googled an industry buzzword? Can you imagine the incredible amount of traffic that would generate? Connect the dots between increased […]
Even if you know how to write awesome blog posts, creating great content consistently can be a challenge. It takes time and effort to produce even a single good post. […]
Marketers who document their strategy are 313% more likely to report success. Yet, most marketer’s plans don’t change based on what works or not. Marketing is about generating results, not […]