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Jumping into the wonderful world of blogging is exhilarating.
A blog is your little square of the internet where you can express yourself authentically – and make money doing so. There are so many tools online to help you do so: platforms, themes, plugins, guides…
But when getting swept up in the excitement of a new project, it can be easy to forget one very tiny detail.
Creating a blog is so easy that everyone can do it. And everyone pretty much does.
At last count, about a quarter of all active websites on the internet were blogs. According to Statista, at least 31 million of those originated from US bloggers alone. That number’s up by about six million in the last few years.
Sure, you’ve got a killer theme, a super fun blog name and a first few posts brimming with passion.
You’re still not unique.
If you want to be, it’s going to take more than just a catchy name and snappy content. It’ll take a shift in your mindset.
From now on, let this be your mantra. You aren’t starting a blog. You’re about to start a blogging business.
Set yourself apart and started on the right foot by planning it like one. Here’s how.
Make putting this advice into practice easy with this downloadable template:
A business plan is a document that forms the blueprint for a business venture. It identifies the company’s mission, goals, strategy, competition, and financial viability.
All successful businesses have one. In fact, there’s quite a bit of scientific evidence out there that the presence (or absence) of a business plan will make (or break) a company’s success.
Approaching blogging as a business is the number one thing you can do to stand out from the 547,200 websites that will be created today. Creating a blogging business plan is the first step to setting yourself apart from the amateur and hobbyist bloggers.
Many different examples of business plans exist online, some more elaborate than others. However, if you spend some time looking around, you’ll see that all business plans have five core parts. These are:
To be truly considered complete, your blogging business plan should have all of these. Let’s dive into each.
You can find business plan templates to get started in most word processing programs.
A business plan begins with an executive summary. It’s like the elevator pitch for your business. In the space of about a page, a reader should gain a pretty good sense of who you are and what you’re about. In this section, you should include:
Once you’ve got an overview of your project, it’s time to start thinking about the details. Yes, we mean branding. In this section, detail things like:
Most of the time, people start businesses (and blogs) because they’ve already identified a market need or a resource gap. You’ve got something worthwhile to say that other people aren’t saying.
First, develop a sense of just how you fit into (or stand out from) the conversation by studying who already is blogging on your topic. Then, identify strategies to attract your target audience and enter into your market.
By now, your blogging business plan is looking pretty professional but there’s still more work to be done. Lay the foundation of your blogging strategy by identifying:
Phew, that was a lot!
The last step for any solid blogging business plan is to consider what it’s going to cost to get started. Having a sense of what everything costs will prevent unpleasant surprises in the future.
(For a primer on handling business money, check out these great tips for managing your blog’s money and expenses.)
Depending on how your first four steps look, you’ll have a range of expenses. Consider including:
A business blogging plan is indispensable to your success as a professional blogger. It touches on all of the things you need to craft a solid strategy for success.
When you think of blogging as a business rather than a hobby, you’re already ahead of the vast majority of bloggers. You’ve got passion and drive. With a business plan, you’ve got direction. Go forth and thrive.
Planning to start a blogging business? Plan it with CoSchedule. We put all the tools you need into one central platform to make that vision of yours achievable.
January 9, 2020
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