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In The End, We’ll All Become Stories: Why Storytelling And Content Marketing Are A Match Made In Heaven

In The End, We’ll All Become Stories: Why Storytelling And Content Marketing Are A Match Made In Heaven

Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% […]

How to Overcome Boilerplate Marketing Approaches (And What to Do Instead) With Mike Poznansky From Neato [AMP 217]

How to Overcome Boilerplate Marketing Approaches (And What to Do Instead) With Mike Poznansky From Neato [AMP 217]

What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by […]

How to Design an Editorial Process That Fits Your Needs

How to Design an Editorial Process That Fits Your Needs

It’s relatively easy to create great content when you are a one-person team. You know the type of content you want to write, your editorial tone, and have a clear […]

How to Plan a Marketing Campaign That Actually Gets Results (Templates)

How to Plan a Marketing Campaign That Actually Gets Results (Templates)

The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]

How to Emotionally Support Your Customers Through Content

How to Emotionally Support Your Customers Through Content

Your customers make 35,000 decisions each day, and emotions play a role in a staggering 90% of their day. This means there’s major overlap, and the bulk of those decisions are […]

How to Write Awesome Content (Even in a Boring Niche)

How to Write Awesome Content (Even in a Boring Niche)

You can’t underestimate the value of blogging for a business. 90% of businesses use blogs for marketing — 55% of which report more website visitors than businesses without blogs. Marketers say […]

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder […]

How to Easily Measure Marketing ROI With a Simple Formula and a Template

How to Easily Measure Marketing ROI With a Simple Formula and a Template

Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work […]

120 Social Media Marketing Holidays to Inspire Your Next Successful Campaign

120 Social Media Marketing Holidays to Inspire Your Next Successful Campaign

There are a lot of holidays out there that you probably don’t know about. While you might think of International Legging Day and World Tuna Day as insignificant, international holidays […]

How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]

How to Retain an Engaged Audience by Treating Content Like a Carousel With Lindsay Tjepkema From Casted [AMP 215]

How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay […]


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