Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% […]
What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by […]
It’s relatively easy to create great content when you are a one-person team. You know the type of content you want to write, your editorial tone, and have a clear […]
The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]
Your customers make 35,000 decisions each day, and emotions play a role in a staggering 90% of their day. This means there’s major overlap, and the bulk of those decisions are […]
You can’t underestimate the value of blogging for a business. 90% of businesses use blogs for marketing — 55% of which report more website visitors than businesses without blogs. Marketers say […]
How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder […]
Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work […]
There are a lot of holidays out there that you probably don’t know about. While you might think of International Legging Day and World Tuna Day as insignificant, international holidays […]
How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand. Today’s guest is Lindsay […]