The microsite of a brand typically lives as its own system outside of the main company website, but they can also be found as a subdomain.

According to HubSpot, there are several reasons a brand may want to invest the time and effort to run a microsite. Some reasons include:

  • Highlighting a campaign
  • Targeting specific buyer personas
  • Sharing company or customer stories
  • Inspiring a call-to-action

Hubspot also has an excellent list of examples of successful microsites that you might be familiar with. Probably one of the more well-known microsites is Spotify’s Year in Music.