Why Didn't My Social Messages Publish? - CoSchedule Blog
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Troubleshooting

Common issues and frequently asked questions.

Why Didn’t My Social Messages Publish?

First, you will be notified if your social messages fail to send.

We make six attempts to send your social messages. If a message does not send, we will determine if it was a soft or hard failure, and notify all users who are Admins on the calendar with an email. The email will briefly explain what happened and the solution necessary to correct the issue. You will also see social messages that did not send indicated in red on your calendar.

When social messages fail to publish as you expected, there are different reasons this may occur.

You may have hit a publishing limit for that network

Some social networks have limits on how often you can publish to them each day. You can read about these limits here. If you have hit the daily limit, you will need to wait until the next day to send your messages.

Twitter rejects duplicate messages scheduled too soon after each other

Twitter will reject duplicate messages that are sent too soon after each other. They view this as spam, and it is one reason we highly recommend you put effort into your social sharing schedule so that your Tweets are unique and helpful.

Twitter will pursue what it sees as spam behavior. If you schedule the same identical tweets within minutes, hours, or even days, there is a good chance your tweets will not publish and you will receive an error notification. It is possible to send the same tweet, but you must allow a good chunk of time and other unique tweets in between the two duplicate tweets.

If your tweets did not publish because of duplicate tweets, you may rework the tweets so that they are unique, and reschedule them. They should send without a problem. Our recommendation is to avoid any behavior that seems like spam and to treat each social message as unique.

An incorrect timezone setting will cause social messages to publish incorrectly

CoSchedule relies upon the time settings you use in WordPress. Be sure that you have the correct time zone selected in your WordPress installation, or the hour your social message is published may be off.

To access your time zone settings, go to the Settings > General section of your WordPress dashboard, and locate the time zone settings area. Use this guide to help you choose the correct settings.

You need to reauthenticate your social media account

There are times when you will need to reauthorize your account.

  • You have changed the login/password information for a social account.
  • The auth token for a social account has expired for other reasons

You can reauthorize your account from the Settings > Social Profile area for your blog. When you need to reauthorize your account, it is important that you DO NOT delete a social account.

Deleting an account will remove any messages associated with that account. You won’t have any history, nor will any of your scheduled messages be published. Reauthorizing an account will not have any effect on your messages.

Again, DO NOT delete an account unless you’re sure that’s what you want. Deleting an account will cause you to lose all messages, both from your history and those you have scheduled. Already published messages will not be removed from your social networks, but you will not see evidence of them in the CoSchedule plugin within WordPress. You will not see messages associated with that account listed under any post even if a message had been published to it previously.

Your message is set to Draft status

Your social message may not have sent because it was still set to Draft. Changing the status of the message to Scheduled or Published will set your message to go live immediately or in the future, depending upon what you’ve chosen as a publishing time.

Your published Project post had a date/time in the past or set after the publish time of your social messages

You may have had a publishing date and time set for your Project which was in the past, and created all of your social messages along with it. If you publish the post without updating the date and time to be current and use the old timestamp instead, your social messages will not send. This is because the post will have been published “in the past” and your messages that were scheduled to go out at the same time as the post will show an error.

To fix this simple issue you can do one of two options:

  1. Go into WordPress or the CoSchedule calendar and change the Project date and time today at the current time.
  2. Reschedule your social messages to send on a hard date and time that’s set before the current time.

Both options will work. The first option will not affect your post in any way, and will automatically send your messages quickly. The updated time you choose must be within 15 minutes or so of the current time for your messages to send.

The social network experienced downtime or other issues

At times, social networks experience issues out of our control. These are called soft failures. The might include such things as a message with too many characters, an invalid link in the message that the network won’t accept, or even a hiccup on the server. Here are a few common issues:

Twitter:

  • Twitter duplicate status. (You should only see this error if you post exactly the same text as a recent Tweet.)
  • Twitter status is over 280 characters
  • Twitter server error
  • Twitter over capacity
  • Twitter API URL not found

Facebook:

  • Facebook API blinked and missed something (no, really)
  • Facebook invalid link
  • Facebook API request limit reached
  • Facebook API server problem
  • Facebook API unknown problem

Each network has different issues it may experience.

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