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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

The Best Way to Write a Creative Brief (With Templates)

The Best Way to Write a Creative Brief (With Templates)

Marketing projects can sometimes be a challenge to get off the ground. Everyone has a different vision for what the campaign should be, what the creative will look like and […]

How to Write a Powerful Case Study That Converts Leads Into Customers With 60 Examples and 7 Templates

How to Write a Powerful Case Study That Converts Leads Into Customers With 60 Examples and 7 Templates

Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, […]

How to Write White Papers People Actually Want to Read (Template)

How to Write White Papers People Actually Want to Read (Template)

Writing a white paper is no easy task. If you’ve been asked to write one before, you know this is the case. And if this is your first attempt, you […]

The Best Way to Get Organized With a Content Marketing Editorial Calendar (Template)

The Best Way to Get Organized With a Content Marketing Editorial Calendar (Template)

Using a content marketing editorial calendar sounds like a great idea, but do they really help? When it comes to content marketing, many companies that struggle with consistency have found […]

Making Sponsorships Successful By Picking the Right Partners With Ken Ungar From CHARGE [AMP 193]

Making Sponsorships Successful By Picking the Right Partners With Ken Ungar From CHARGE [AMP 193]

What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI. Today’s guest is Ken […]

The 50 Most Essential Marketing Skills You Need to Be Successful in 2020

The 50 Most Essential Marketing Skills You Need to Be Successful in 2020

As a marketer, you know the industry is continually changing. From fresh tactics to emerging trends, there’s always something new to learn. You jump on to Google and read the first page […]

189 Creative Blog Post Ideas That Will Delight Your Audience

189 Creative Blog Post Ideas That Will Delight Your Audience

Have you ever sat down to write your up-and-coming blog post just to find yourself staring blankly at your computer screen? I know I have. It’s a daunting task to […]

Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ [AMP 191]

Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ [AMP 191]

How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction. Today’s guest is Magda Houalla, […]

How to Develop an Editorial Strategy That Gets Results (Template)

How to Develop an Editorial Strategy That Gets Results (Template)

If you’re an ambitious marketer with even more ambitious marketing goals, some of these may be true for you: You have many ideas and not enough time to explore them […]

The Complete Start to Finish Content Marketing Strategy Guide (Template)

The Complete Start to Finish Content Marketing Strategy Guide (Template)

When you’re getting started with content marketing, you might feel overwhelmed with the number of things you’re adding to your to-do list. Research your audience. Publish new content. Track the […]


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