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Thought Leadership

What does the CoSchedule team think about the latest trends and developments in the marketing industry? Find the latest insights here.

How to Convince Your Marketing Team to Implement New Tools [Backed By Science]

How to Convince Your Marketing Team to Implement New Tools [Backed By Science]

Getting marketing teams to adopt new software isn’t easy. Even if your current toolset is substandard, sometimes people get comfortable with what they have. But, when fear of the unknown is […]

What Exactly Is 10X Email?

What Exactly Is 10X Email?

How is your social media engagement? Are you getting enough shares, traffic, and leads to justify your social promotion strategy? Or, are you scratching your head, wondering how you’re going […]

What Are Minimum Viable Projects?

What Are Minimum Viable Projects?

Risk is one of the biggest problems in marketing—and business as a whole. While it can never be eliminated completely, it can be hedged against. And the best marketers, and […]

What Is The Content Core (And Why Is It The Most Important Element Of Marketing)?

What Is The Content Core (And Why Is It The Most Important Element Of Marketing)?

Right now, grab a notebook or open up a blank document. Write down the top 3–5 points of your product’s or service’s value proposition. Basically, what are the top reasons […]

What Is Content Hacking?

What Is Content Hacking?

Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a […]

12 Experts Predict What The Most Successful Marketers Will Do In 2018

12 Experts Predict What The Most Successful Marketers Will Do In 2018

What will the most successful marketers do in 2018? It’s a simple question. And I wanted the answers from some of my super smart friends in the marketing industry to […]

Why I’m Writing The Book On 10x Marketing

Why I’m Writing The Book On 10x Marketing

Many of you have asked when (not if) I’d write a book. Answer: Now! So for those of you who are already totally on board with getting the book on marketing […]

Massive Survey Of 1600 Marketers: The Marketing Statistics You Need To Know To Be Successful In 2017

Massive Survey Of 1600 Marketers: The Marketing Statistics You Need To Know To Be Successful In 2017

Ever wonder which marketing statistics show what really separates successful marketers from those who struggle? We have. So we surveyed 1,597 professional marketers from 83 countries to find out. We […]

How To Influence Marketing Change Management [Backed By Science]

How To Influence Marketing Change Management [Backed By Science]

Something is broken. Maybe it’s your workflow. Maybe it’s how you collaborate across multiple teams. Maybe it’s knowing how the content you produce influences ROI. At CoSchedule, we know you’d like help […]

When You Feel Overwhelmed… Or Fail

When You Feel Overwhelmed… Or Fail

Marketers (just like you) are overwhelmed. There’s so much to do to be successful. Or is there? The noise is so intimidating: If you write a blog post, you better […]


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