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Thought Leadership

What does the CoSchedule team think about the latest trends and developments in the marketing industry? Find the latest insights here.

Why Brainstorming Doesn’t Work

Why Brainstorming Doesn’t Work

Brainstorming doesn’t work. It leads to ideas that conform to each other, and not to novel new ways of thinking. The idea of brainstorming in a group seems to make sense, […]

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