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Workflow

Effective marketing execution starts with efficient workflow management. Learn how to improve processes and organize workflows with actionable how-to guides.

Creative Operations for Marketers: How to Build Stress-Free Workflows

Creative Operations for Marketers: How to Build Stress-Free Workflows

When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]

Digital Asset Management: The Complete Non-Boring Guide For Marketers

Digital Asset Management: The Complete Non-Boring Guide For Marketers

Have you ever searched endlessly for that one elusive marketing asset? Maybe it’s a new version of a logo your coworker needs to add to your redesigned website, or a […]

Marketing Asset Management: How to Find Everything You Need (Quickly)

Marketing Asset Management: How to Find Everything You Need (Quickly)

“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]

Marketing Request Forms: How to Create One Your Team Will Actually Use

Marketing Request Forms: How to Create One Your Team Will Actually Use

Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog […]

The Best Content Review and Approval Process to Eliminate Errors

The Best Content Review and Approval Process to Eliminate Errors

“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]

How to Plan an Effective Editorial Workflow in 4 Steps (Template)

How to Plan an Effective Editorial Workflow in 4 Steps (Template)

Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]

How to Integrate Marketing Compliance into Every Area of Creative Production

How to Integrate Marketing Compliance into Every Area of Creative Production

Marketing compliance: For many creative teams, “compliance” is either just one more roadblock in the constant battle to get marketing campaigns launched on time or an attempt to wrangle in […]

The Best Way to Plan and Organize Marketing Tasks With Checklists

The Best Way to Plan and Organize Marketing Tasks With Checklists

How many marketing tasks do you work on that are actually important? This is a bigger question than it might seem at first. If you’re like most marketers, you likely […]

Marketing Work Management: How to Calm the Chaos and Hit Every Deadline

Marketing Work Management: How to Calm the Chaos and Hit Every Deadline

Is your team working without a clear marketing work management process? If so, you’re probably tired of having more projects than you know how to handle. Your writers and designers […]

Brand Asset Management: How to Get Started the Right Way

Brand Asset Management: How to Get Started the Right Way

Does your marketing team struggle to find brand assets it needs for projects? Do you often have co-workers from outside your department asking where they can find images, logos, and […]

How to Organize Your Marketing Team With Effective File Naming Conventions

How to Organize Your Marketing Team With Effective File Naming Conventions

How many times has a coworker sent you a document with an incomprehensible file name? Ever lose track of a client deliverable because you couldn’t tell which version was the […]


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