Category Archive
Workflow
Effective marketing execution starts with efficient workflow management. Learn how to improve processes and organize workflows with actionable how-to guides.
Creative Operations for Marketers: How to Build Stress-Free Workflows
When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]
Elise Dopson
September 2, 2020
Digital Asset Management: The Complete Non-Boring Guide For Marketers
Have you ever searched endlessly for that one elusive marketing asset? Maybe it’s a new version of a logo your coworker needs to add to your redesigned website, or a […]
LaRissa Hendricks
July 6, 2020
Marketing Asset Management: How to Find Everything You Need (Quickly)
“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]
Elise Dopson
April 13, 2020
Marketing Request Forms: How to Create One Your Team Will Actually Use
Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog […]
Elise Dopson
February 17, 2020
The Best Content Review and Approval Process to Eliminate Errors
“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]
Brittany Berger
February 3, 2020
How to Plan an Effective Editorial Workflow in 4 Steps (Template)
Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]
Brittany Berger
January 8, 2020
How to Integrate Marketing Compliance into Every Area of Creative Production
Marketing compliance: For many creative teams, “compliance” is either just one more roadblock in the constant battle to get marketing campaigns launched on time or an attempt to wrangle in […]
Mike Puterbaugh
October 28, 2019
The Best Way to Plan and Organize Marketing Tasks With Checklists
How many marketing tasks do you work on that are actually important? This is a bigger question than it might seem at first. If you’re like most marketers, you likely […]
Ben Sailer
October 16, 2019
Marketing Work Management: How to Calm the Chaos and Hit Every Deadline
Is your team working without a clear marketing work management process? If so, you’re probably tired of having more projects than you know how to handle. Your writers and designers […]
Ben Sailer
October 7, 2019
Brand Asset Management: How to Get Started the Right Way
Does your marketing team struggle to find brand assets it needs for projects? Do you often have co-workers from outside your department asking where they can find images, logos, and […]
Ben Sailer
September 18, 2019
How to Organize Your Marketing Team With Effective File Naming Conventions
How many times has a coworker sent you a document with an incomprehensible file name? Ever lose track of a client deliverable because you couldn’t tell which version was the […]
Ben Sailer
September 4, 2019
