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Growth Hacking: The Characteristics Of A Content Hacker

Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a bit scrappy, and completely focused on results. Does that sound familiar?

Growth hacking isn’t too far off from its counterpart, content marketing, a technique that we all know and love. In fact, it’s so close that it just might call for an entirely new breed of hacker: The content hacker.

Wait, hacking? Can’t you go to jail for that?

Listen, if you want your blog to grow, you may want to learn a thing or two from the content hacker. He or she is traffic-obsessed and focused on nothing but growth. This infographic will give you a peek inside their inner inner psyche and help you become your own content hacker.

Click on the image below to see a larger view:  



The Tweetable Characteristics Of A Content Hacker

Written By Garrett Moon

CoSchedule Co-Founder, blogger, designer, content hacker and serial starter. Also, a firm believer in the do what you love, love what you do philosophy.

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Social Media + Editorial Calendar For Your Blog

  • Ryan Mendenhall

    Great article and graphic Garrett! Thanks for putting it together. My fav are the stats about what readers like best. Love the Kissmetric/infographic reference. Their growth has been slick.

  • Ryan Mendenhall

    Love it! Thanks Garrett for putting it together. I especially like the numbers on what makes good content. Also, mentioning Kissmetrics and their rise via infographics was noteworthy.

    • Garrett Moon

      Thanks Ryan. Hopefully I can rub off a little on that KISSmetrics strategy :)

  • Zsuzsa Szabo

    Garreth, this is a great info graphic. I think I should call myself a content hacker. (Will sign up to your list now.)

    • Garrett Moon

      Thanks! We’d be happy to have another content hacker on the list :)

      • Zsuzsa Szabo

        I am there already! ;)

  • Jennifer

    This is a great infographic. Love the new term “content hacker.”

    I’m curious — under Characteristics of a Content Hacker, why do you say no style guides?

    • Garrett Moon

      Thanks Jennifer!

      I think the point is that while styles guides can help the editorial process, content hackers know when to break the rules and look past them. Sometimes, the same old rules need not apply.

      • Jennifer

        Ah, now I understand. It’s true that knowing when to use the rules — and when to break them — is a sign of someone who knows their stuff. That said, you’d want to make sure you aren’t “hacking” too far off brand by ignoring the guides.

  • Muhammad Saad Khan

    This is an interesting infographic @garrettmoon:disqus. Just shared it in my team of 24 writers and content marketers.

    • Garrett Moon


  • gbridgman

    I’d like to understand your style-guide/no-style-guide dichotomy. On this page, style guides are “for wimps.” On another page here, I’ve seen good arguments for using a style guide (provided you’re not working alone). I’ve lived by them, and fought hard against them, at different points in my career. I fight it when crap like “never use the PRODUCT® name as an adjective, only as a noun” or fatwahs against passive-voice verbs result in repetitive sentence structure or overly long text. I have also railed against applying made-up grammar rules that are really just preferences (e.g. split infinitives). But I advocate style guides when they result in shorter word-counts, less jargon and more clarity for a wider audience. What’s so #$%^ wimpy about that?

    • gbridgman

      Just saw your answer below about style guides. Agreed. Especially in writing tweets and Google Ad Words copy where style guides force too many characters.

      • Garrett Moon

        Yep. Trying to channel the ‘content hacker mentality’ v.s. how we usually do it. Sometimes it is better to break the rules and experiment with something new for the sake of growth.

  • MissEwitcher

    I was curious what that term meant, I started taking twitter seriously yesterday, and since then, I’ve been added to numerous growth hacker lists.