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[Infographic] Growth Hacking: The Characteristics Of A Content Hacker

Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a bit scrappy, and completely focused on results. Does that sound familiar?

Growth hacking isn’t too far off from its counterpart, content marketing, a technique that we all know and love. In fact, it’s so close that it just might call for an entirely new breed of hacker: The content hacker.

Wait, hacking? Can’t you go to jail for that?

Listen, if you want your blog to grow, you may want to learn a thing or two from the content hacker. He or she is traffic-obsessed and focused on nothing but growth. This infographic will give you a peek inside their inner inner psyche and help you become your own content hacker.

Click on the image below to see a larger view:  

Content_Hacker_2

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The Tweetable Characteristics Of A Content Hacker

Social Media + Editorial Calendar For Your Blog

  • http://John.do/ John Saddington

    hmm.

    • http://John.do/ John Saddington

      yum.

      • http://todaymade.com/blog Garrett Moon

        hmmm.

  • http://www.facebook.com/profile.php?id=714072710 Ed Trefzger

    I enjoyed getting a review from Garrett today on what they have planned for CoSchedule. There’s a definite need to simplify the tasks of editorial calendaring for content and social media and they’ve got what looks like a very good and comprehensive solution in the works.

    • http://todaymade.com/blog Garrett Moon

      Thanks Ed! I enjoyed talking to you – great feedback!

  • Pingback: CoSchedule: Content Scheduling Coming Soon? - WP Daily

  • http://www.facebook.com/profile.php?id=783187415 Pam Thompson

    Thanks so much for taking the time to explain Co-Schedule further. IT is an exciting concept, and I cannot wait to be able to see how it helps us better market our message!

    • http://todaymade.com/blog Garrett Moon

      My pleasure Pam. Thank you for you feedback and input!

  • http://twitter.com/dewde Chris Ames

    Great insight!

    • http://todaymade.com/blog Garrett Moon

      Thanks Chris!

  • hayden

    Love it! Can’t wait to see it all hammered out.

    • http://todaymade.com/blog Garrett Moon

      Awesome!

  • http://www.jeremydeyoung.com/ Jeremy R DeYoung

    OH my – I’m sooooooo very excited about this! Can’t wait for you guys to push it out to beta or even early alpha release! I so want to give it a try!

    • http://todaymade.com/blog Garrett Moon

      Glad to hear that Jeremy! We’ll be sure to let you know :)

  • http://twitter.com/rosastef Rosastef

    I’m in part 3 – we currently have lenghty email discussions and a lot of manual work. A calendar overview of content publishing would also prove hugely beneficial.

    • http://todaymade.com/blog Garrett Moon

      You’re not the only one! That seems to be the normal mode of operation.

  • http://twitter.com/CaliSEOPros California SEO Pros

    Very cool. I like it very much.

    “What do you think makes up the perfect calendar?” the ability to use it with ease and access it from anywhere, smartphones, tablets, desktops, laptops, and also share it out with family members (and co workers and clients).

    • http://todaymade.com/blog Garrett Moon

      Accessibility is a huge point that we missed here. Good suggestion. When sharing calendars, would you be looking for something that is completely editable, or a read-only version that would just allow them to see what’s going on?

  • http://twitter.com/UrbanRenstrom Urban Renstrom

    MY perfect calendar – where I can easily see previews, reschedule simply, mouse over for more details, and maybe see the ‘work status indicator’ for a project. Also ability to make a ‘monthly template’, as many of my content tasks are ‘routine’

    • http://todaymade.com/blog Garrett Moon

      Thanks for the feedback, and good suggestions. I would love to hear more about the ‘work status indicator’ that you mentioned. Can you give me some more details?

      • http://twitter.com/UrbanRenstrom Urban Renstrom

        Garrett,

        Work status indicator – the idea/want is an easy way to view the status which a posts is in. e.g. Draft, pending review, ready for publishing, needs further research, etc. either with a % complete bar, or traffic lights, or colour coded.

        (perhaps inefficiently) I have numerous posts that are various states of completion – writing, editing, peer review, more research etc. and from the calendar I would like to be able to mouse over and see the status of these posts, e.g. April 30th post needs research, May 4th posts needs editing, April 20 will be published etc.
        Did this clear up my vague idea?

        I look forward to the release.

        • http://todaymade.com/blog Garrett Moon

          Thanks this helps :)

  • http://twitter.com/UrbanRenstrom Urban Renstrom

    Nice,
    One of the most difficulty aspects of a startup is describing what problem is being solved. Your new statement simply and clearly states that.
    kudos to you and the team

    • http://todaymade.com/blog Garrett Moon

      Thanks!

  • Urban Renstrom

    Gobsmacked! So I am. I did not know I needed all these features…seriously? This plugin is just what I and probably a million other blog need, no want…Want is more powerful and you can charge more…

    Which does beg the price question.

    And is Google+ an account you envision being able to post to?

    Still gobsmacked and you guys rock…and I have submitted my request… :)

    • http://todaymade.com/ Julie R. Neidlinger

      Well, I couldn’t agree more! I hope you enjoy giving it a try; we’re interested in hearing from those using it, and how it works out for them. I know I love using it on our blogs.

  • http://DigitalCollective.co/ Mical Johnson

    Awesome upgrades! Now I’m off to update my blogs.

    • http://todaymade.com/blog Garrett Moon

      :)

  • disqus_gCsS5cN2L7

    I would like to be able to filter my schedule by promotional type, campaign type and keyword. See my graphs below with suggested outcomes.

  • http://about.me/jacobsloan Jacob Sloan

    On the question of author vs team member, I’d say a team member is someone involved with the editorial side of the blog and/or someone on the community/social team who is scheduling. posting, and replying to content on social networks.

    An author could be active or passive in the actual distribution of content since authors may come from any part of the organization behind the WordPress site. Some may not even truly use WordPress but need an account simply to be identified as the source. That’s how I’d differentiate the two.

    • http://todaymade.com/blog Garrett Moon

      I think you are spot on. Glad to hear that we aren’t the only ones who think of it that way!

  • http://www.kettlewell.net Matthew Kettlewell

    This is functionality that has been missing for a long time… I have a blog right now that will benefit… very exciting!!

    • http://todaymade.com/blog Garrett Moon

      Sweet!

  • http://www.kettlewell.net Matthew Kettlewell

    I didn’t see it, but is tag filtering going to be an option? I don’t use categories at all ( other than the default required one), and choose to use tags instead…

    either way, pretty excited about this… oh, and is there going to be an affiliate page for this?

    • http://todaymade.com/blog Garrett Moon

      At the moment we are focused more on categories. If there are enough users that need this functionality, we would considering adding it in the future. Thanks for the comment!

  • Urban Renstrom

    I would like to congradulate you on your honest and open approach on this project. It is refreshing and very few companies or business would openly discuss their projects as freely as coshedule. Especially when thing do not go as planned.

    I look forward to the beta release and being able to use all the features.

    Keep up the communincation and great wrok.

    • http://todaymade.com/blog Garrett Moon

      It’s all about iteration. Thanks Urban!

  • Chris Ames

    I swoon at your analog approach!

  • Patrick Zeinert

    With our current workflow, there is no need for anything other than `draft`, `scheduled` or `published`. I can see how additional statuses could be useful in certain environments, but being able to ensure parity with other WordPress sites or external groups might cause some issues.

    Do custom statuses have designated fallbacks e.g. `pending review` will fall back to `draft`?

  • JohnSReid

    Just want an awesome editorial tool for a blog that I’m starting with a friend. And yours seems to be going that way!

  • komra

    I am coordinating content marketing for a number of clients, where they will do the content creation. I hope to make the communication about type of content, creation schedule and editorial review easy to manage.

  • http://southbayfoodies.com Michael / South Bay Foodies

    I’ve been running blog on my own for years and now I’ve added two collaborators to my team. I’ve always known that an editorial calendar was a good idea (thanks, mass communications 101!) and I’ve used spreadsheets and tasks lists and calendars to try to find the best fit for myself and now, my team. I need something like CoSchedule because it lives inside of WordPress, our publishing platform of choice. Anything outside of WP seems disjointed and the tools I’ve used inside WP have only given me a piece of the big picture. I’m excited to learn what CoSchedule has to offer!

  • Authors on the Air

    We’re seriously looking forward to CoSchedule. But we are curious for the final feature list :-) If anything, the biggest thing for us is whether or not it will be able to create events as Facebook Page events!

    • http://todaymade.com/blog Garrett Moon

      Glad to hear that you are looking forward to CoS! Currently, there are no plans to handle Facebook events, but we always appreciate and consider suggestions like this one.

  • http://www.jacksonmarketingservices.com/ Stacy Jackson

    As a former marketing manager who tried to manage a group blogging effort, I tried several of the tips above. It worked for some of the participants. For others, it did not. The one thing that they ALL responded to well was when I would interview them or get bullet points from them to ghost write their posts for them. They loved editing and rewording–in other words correcting. I was fine with that! It iss not necessarily the ideal situation if you really need others to take more ownership of the content creation, but it can help in a pinch!

    • http://todaymade.com/blog Garrett Moon

      Interesting suggestion Stacy. Thank you for sharing it!

  • elle | nutritionella

    Yes! Giving more ownership and less micromanaging empowers your writers. They’ll put more work into it if they know the editor won’t critique every last word. There’s definitely a difference between giving helpful critiques and nitpicking. Great post :)

    • http://todaymade.com/blog Garrett Moon

      Good points. We have a post in the works that will address this topic even more. Thank you for the comment!

  • http://chrisam.es Chris Ames

    Love these updates. Keep up the good work, y’all!

  • elle | nutritionella

    My pick is #2! :)

  • Stephan Lueck

    My Pick is #2 because UX, Usebilty

  • Catarina

    I will pick #2 also :)

  • Shane Pearlman

    I like the organization of #2, but find the space taken up by the activity feed to be too long. I would prefer a hybrid, where activity feed is somewhere between 1 & 2, but tasks from #2.

    • http://todaymade.com/blog Garrett Moon

      Nice idea! Thanks for the feedback on that.

  • UrbanRenstrom

    I vote for #2 as it is visually more appealing.

  • http://neuharth.net/ Jeremy Neuharth

    Dashboard 2. It is well organized, uses white-space better, and best of all it focuses attention to grouped activities.

    • http://todaymade.com/blog Garrett Moon

      Nice to hear that you liked the grouping. Thanks!

  • Stacy Jackson Mayes

    #2 seems cleaner and more user friendly

  • AVDev

    Number 2 for sure…. Number one is too much of a “Wall of Text” – though, it might be exaggerated by all the Comic Sans all over the place =)

    • http://todaymade.com/blog Garrett Moon

      Ha ha! No doubt.

  • evandro

    Number 2! Better to look information!

  • http://southbayfoodies.com Michael / South Bay Foodies

    I like #1 for its simplicity but having “Past Activity” and “Upcoming Tasks” on the same pane is counter intuitive. I like the large sidebar on #2 and the way the information flows logically. I would look there first, perhaps putting “Overdue” at the top of the list…I’d want to get those out of the way before starting on any tasks for “Today”. Bottom line: #2.

    • http://todaymade.com/blog Garrett Moon

      Good thoughts, thanks Michael!

  • Lisa Adams

    Number 2

  • Sharon Jackson

    Number 2 layout seems clearer and more useful

  • JohnSReid

    Yes, yes, yes.

  • http://www.pegcitylovely.com/ Natalie – PegCityLovely

    YAY – let’s go live right now!

  • elle | nutritionella

    Looks great! Love the clean layout, monthly view, the color and scheduling social media posts separately. Keep up the great work!

    • http://todaymade.com/blog Garrett Moon

      Thanks Elle, we’re glad to hear that!

  • http://about.me/jacobsloan Jacob Sloan

    Looking forward to the launch. I think we’ve all said one or more of the above at one time or another.

  • rochellebarlow

    I can’t wait! I agree with Natalie, let’s go live now! This is exactly what I’m looking for!

  • Kimberly Rotter

    will there be a place to park ideas/pitches?

    • http://todaymade.com/blog Garrett Moon

      How did I miss this? The answer is yes, and there will be more to come in this area.

  • Darla Haverstock

    I currently run a sketch challenge blog “http://atlanticheartschallenge.blogspot.ca” as well as a CricutDIVA blog http://cricutdivablog.wordpress.com . The CricutDIVA one is my biggest challenge with scheduling. This blog is comprised of many design team members who all sign up on a calendar for one day a month or so and so we have to have a calendar that all of us can see the edits in real time and that everyone has editing capability so that they can add their own events. This blog creates zero income whatsoever so a paid calendar product doesn’t make a whole lot of sense. That said the free options are not very good. Option 1 is googles calendar which means in addition to WordPress they would need a google account and need to sync the calendar but this creates issues with tech savvy ness and ability to sync only the blog calendar and not their entire personal calendar. What we use is a yahoo group and we only use it for the calendar. This option although it works well has its downfalls. Everyone has to have a yahoo account and learn how to use a yahoo group in order to access the calendar. I have found it to be glitchy at times and inconsistent for how it sets reminders and we have had events vanish from our calendar inexplicably as well. Very frustrating.
    I have discovered a couple WordPress calendars out there that “could” work although not perfect… Except that they would require WordPress.org and not WordPress.com which us paid so again not really making a lot of sense as really no one is out to lose money on purpose right?!?!
    I would love to see an embedable (HTML or whatever) calendar that I could stick on a password protected page that the design team could go to and add their names to whatever days they want to

  • Rob McQueary

    Does this program function using wordpress.com account?

    • http://todaymade.com/blog Garrett Moon

      Hi Rob, CoSchedule will work with WordPress.org blogs only.

  • http://www.molehill.com.au/ Max Lynam

    OK … that baited breath thing is becoming a pant … we wait to try on our fancy pants with CoSchedule as well.
    Does it pull up drafts from the blog … so we can “Press This” content ideas into drafts (step 1 and 2 from the teams post) and then schedule for re-write/new twist and then put out to schedule once approved?

  • Edmund Pelgen

    Garret What a great template. It really lays out the functional elements quite well. People often ask “what” they should be blogging about and there are templates and tools to guide them in those areas but yours is a great structural tool. Nice work. I’m really looking forward to getting my hands on Co Schedule by the way. Good luck with the launch.

    • http://todaymade.com/blog Garrett Moon

      Thanks Edmund!

  • http://ascentmedicalmarketing.com/ Kurt Bullock

    Excellent post — having newly organized a content creation team, we’re now faced with the editing process – and all that’s involved. We want to make sure we’re putting out content that achieves our objectives, but we don’t want to rip our writers to shreds in the process. Otherwise I’ll find myself having to organize another content creation team ;) Thanks for the post

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful to you, Kurt!

  • Kelsey Foster

    Thanks for your insight! I’m the primary obituary clerk for a newspaper, and this is something I struggle with.

    Our paper’s official policy is that we reserve the right to edit any obituary. The funeral homes that submit the obits think we should just copy and paste exactly what they send us. My manager doesn’t care either way—since they generate revenue, obits are technically under the advertising department, not the actual newsroom.

    On the one hand, I see where the funeral homes are coming from. If they’re paying for it, they get whatever they want, even if it’s wrong. If they specifically ask me not to edit, I’ll comply—but they don’t think they should have to ask. It can’t be a money issue, as my editing usually streamlines the text and ends up lowering the price! My discussions with them lead me to believe that this is out of sheer laziness; after they submit the text, they don’t want to have to look over the proof that I send them prior to running.

    On the other hand, most of the time the funeral director or family member who writes the obituary is not a professional writer or editor, and it shows. Spelling and grammatical errors abound, AP style is not adhered to, and the content bounces from idea to idea with no logical flow or progression. When editing, I rewrite the obituary to sound as though a professional had written it. Preserving the “voice” of the author isn’t generally an issue because they’re written—however poorly—rather like form letters.

    Compounding this issue is the fact that most of our readers do not realize that we don’t actually write the obituaries ourselves. We get a lot of commentary about our “lack of copy-editors” when we run unedited obituaries. Readers also comment on our “inconsistent editing” because the staffers who cover obits on the weekends and holidays (and when I’m out) don’t bother to edit at all.

    I realize we’re working in two very different branches of journalism, but do you have any thoughts on the subject?

    • http://todaymade.com/ Julie R. Neidlinger

      You are in a tough situation. It would be easier if you knew you had a manager that wasn’t apathetic, but would stand behind you in preference to better obit writing/editing.

      I would tend to agree that the only reason for not wanting an edited obit is because of the time a proof requires. It certainly is tempting to think that since others don’t edit, no one will know that a good, edited obit came from you so why bother? Why not get more advertising dollars, forget the headache..

      But I would tend to want to clean them up properly. Even if my manager didn’t care, even other writers didn’t do it, even if the funeral homes get annoyed — I would do it out of respect for the person who died (a better obit) and out of respect for my own craft. It sounds like that matters to you, or you wouldn’t find this a struggle at all.

      Ideally, you’d get your manager to say one way or the other, and the entire staff would adhere. But if you can’t control that, do the best work you can. I worked as a newspaper reporter for a small newspaper for three years; I can identify with some of this. And I always fell back to this: even if no one else cares, I care, and I’m going to put out a good product.

  • http://about.me/jacobsloan Jacob Sloan

    Great update. I’ve been looking forward to when Google+ would be available through CoSchedule.

    • http://todaymade.com/blog Garrett Moon

      Thanks Jacob. We are really excited to be launching Google+ support through Buffer.

  • zane matthew

    Congrats on your release, looks like an amazing product. How would this differ from Edit flow? http://editflow.org/

    • http://todaymade.com/blog Garrett Moon

      Thanks Matt! We differ from Edit Flow in several ways.

      1) Integrated social publishing. We allow you to schedule your social media messages while you blog and we put them on the same calendar. Social + Blog scheduling.

      2) We take a different approach to team organization. Rather than reliance on custom post statuses we we allow users to assign tasks to writers an other contributors.

      3) Overall product elegance and usability. Subjective sure, but we have a lot of wrench time into making sure that CoSchedule is elegant and easy to use. “It just works.”

      We find that when you make the workflow seamless and elegant you significantly improve a teams chances of success. We believe that teams are more successful with CoSchedule.

      Thanks for checking it out!

  • Alice Kouzmenko

    Great advice, thank you for this! I loved how you said make sure you actually have writer’s block because, a lot of the time, I have all these ideas and I’m just too lazy to actually write them. Great post, thank you:)

    http://www.alicekouzmenkowriting.blogspot.com

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the post was helpful, Alice. I hope you’re chugging along with your writing and blogging, no writer’s block in sight. :-)

  • http://ascentmedicalmarketing.com/ Kurt Bullock

    Great post Garrett. So for the sake of example, what do you view as the CTA or next step for any given reader of the coschedule blog? I know in an ideal world – the next step is buy!

    Depending on where the reader is at in the ‘customer life-cycle’ the answer could depend. (new reader, subscriber, customer, or ‘fans of the blog’)

    Or maybe the initial question was wrong — maybe you guys don’t care so much about ‘any given reader’ as you do new readers, or people you’re nurturing… Thoughts?

    • http://todaymade.com/blog Garrett Moon

      That’s a great question, and something that I think about quite a bit. I actually wrote this post based on my thought process for this blog. With our inbound pages, I generally don’t think of the next step up as buy – I think of it as collecting and email lead. We do this in three ways:

      - Sidebar CTA for the 6 Free Quick Tips
      - Popup box with exit-intent detection
      - Content Marketing Update signup (at top, very subtle)

      We do have links to learn more about CoSchedule, but we really push for an email address because we’ve found that a slow drip of email over time is a pretty great way to build trust with potential customers. So, in that, our single CTA is an email signup. The variety of methods we use for that are usually related to us testing out new methods.

      For people that are already on our email list, we hope for shares and comments. One thing that has changed since this post is the addition of share bars on the left side. I am testing to see if this improves shares. I will let you know :)

      • http://ascentmedicalmarketing.com/ Kurt Bullock

        Yeah – intuitively you’d think having that share bar in sight all the time would make a difference… If you think of posting them down the line, I’d be interested to see your results! Thanks!

  • Dan Edelen

    I think the number one source of writers burning out is something many nonwriters also contend with: money. If your writing comes down to nothing more than a way to make money, then you’ll burn out–and you’ll do so long before the writer’s block or creative juices dry-up hit. I think it has to be about the writing first. If writers keep that in mind, they’ll do well. If money comes first…well, that hole is infinite, and nothing will fill it.

    Too many people live with money as the sole reason for everything in life, even those people who would scoff and claim otherwise. They may have a mental picture of a life apart from money as the sole object, but they don’t live that picture, and that leads to burnout.

    • http://todaymade.com/ Julie R. Neidlinger

      This is a likely scenario, Dan; thank you for sharing it here. It’s a good reminder to keep our focus on the “write” thing.

  • http://mediafreshpress.com/ Chris M Cloutier

    I have to say, I thought it was just me. I thought I was struggling because I write a lot about things I don’t really care that much about. Luckily for me I can be easily amused and intrigued, but that only goes so far. It’s good to know this is a common problem.

    I really enjoy writing, but I recently found myself unable to write for my own blog because I’m all dried up after writing everyone else’s. I have lots of things I want to write about that don’t have anything to do with work, so I’ll try that route and see how it goes. Thanks for the advice, I really needed it.

    • http://todaymade.com/ Julie R. Neidlinger

      I think this is a very, very common problem. Your last paragraph sums it up for many bloggers, I’m certain, who write for others and have their own blog that they love writing for but find they are too tired to deal with it. That is extremely disappointing. I’ve lately started to combat that by writing in a different format (pen on paper) and a completely different way (ridiculous poems). It’s quite refreshing and exciting, I must admit.

      I’m so glad this post was helpful. If you come up with some ways that worked for you, be sure to share.

      *Sorry for the delay in response. My comment notifications were not on. :-(

  • http://www.theflairsociety.com/ Monique

    This is so very true! When I started my blog, I launched with a giveaway that accepted entries via Facebook. I also took that time to build up my Facebook page. I received a huge amount of traffic (probably more than I needed having just started out). Of course, many of these visitors were only interested in the giveaway, not my blog itself, and months later the traffic has taken a nosedive. And the organic reach of my posts on Facebook has also decreased. I know now to always invest in creating engaging content, social media influence will then follow.

  • Rachel Ramey

    This is excellent insight! It helps me understand why *I* read the blogs I read, too. I’m a black-and-white, “just the facts, ma’am” kind of person. I love the nitty-gritty how-to – but I have no interest whatsoever in the emotive posts. So I can appreciate one thrown in here or there to give me a feel for the blogger behind the blog, but the blogs that are heavily emotional are the ones I unsubscribe from.

    • http://todaymade.com/ Julie R. Neidlinger

      I bet many people would admit to the same thing, or at least, the strong feelings towards one type over the other. Thank you for adding to the discussion!

      (…and sorry for the late reply. Comment notification was off. Ugh.)

  • jesimpson

    Ah yes. The curse of the generalist… sigh.

    • http://todaymade.com/ Julie R. Neidlinger

      (Of which I am one, on my personal blog.) Oh well. Sometimes, we write because we can’t not write. I think that’s fair.

  • Dan Edelen

    As a working freelance writer of the last decade, I could comment on this forever.

    • http://todaymade.com/ Julie R. Neidlinger

      We’d love to hear your thoughts, Dan, particularly with the experience you have as a freelance writer.

      • Dan Edelen

        Julie,

        Because you asked…

        For comparison sake, I charge the industry average rate for my region (as based upon several sources, including the Editorial Freelancers Association, Writer’s Guild of America East, and National Writers Union).

        1. At one of the most notable freelance project sites online, I saw a 250-page tech manual project go to a $99 bid. That has been the trend of late.

        2. In 2013, the number of calls I received from “writing mills” selling their services quintupled. The callers are not American, so I assume the writers are not either. Their rates are a third of that for my region. They did not realize they called a competitor.

        3. Even large companies ask for freebies now. “Since you’re working on our website content, we’d like to tack on a corporate style guide update at no charge.” You haven’t lived as a freelancer until a cash-flush company rejects the language on your contract because the wording states that expanding a project’s scope will incur additional charges.

        4. Increasingly, freelance recruiting companies are halving their pay to freelancers while doubling or tripling their own charges to clients. After one such company contacted me for rush work, I was asked to lower my rate to a quarter of my normal charges. (I should have had them contact the folks in #2 above.)

        5. With the demise of newspapers, many talented writers are invading the freelance space. Economics 101 tells you what this does to rates.

        Those are just a few thoughts. What I see, in general, is a rise in the amount of freelance work available, but a sharp drop in what many clients will pay.

        • http://todaymade.com/ Julie R. Neidlinger

          Thanks for sharing this with us, Dan. It’s good information.

          • Dan Edelen

            Despite any cold water I may have thrown on someone’s dreams of getting rich as a freelance writer, your article is a good one, Julie, and contains excellent advice.

  • Dan Edelen

    Let me add this one thing: If you are freelancing for Fortune 1000 companies, I don’t think much has changed. But for freelancers who work primarily with small to midsized companies, the open source and free mentalities are starting to take hold. As a result, I am finding more and more want something for nothing. Worse, they are finding people who will work for nothing. This poisons the well for everyone.

  • Mike Byrnes

    You have to ask yourself if your blog is intended to sell your product or to sell someone else’s product(s). Are you a vehicle to deliver valuable information and establish your reputation or moving van packed with advertising?

    • http://todaymade.com/blog Garrett Moon

      Great point, and analogy Mike – thanks!

  • http://about.me/Lindeskog lyceum1776

    This post was a wake-up call for the pondering about my new podcasting site, EGO NetCast. I have been thinking of adding a sidebar, but after reading this post, maybe not… ;)

    • http://todaymade.com/blog Garrett Moon

      Ha ha. Proceed with caution :)

  • Felix Brown

    Thank you for your very detailed answer. Sometimes I don`t leave comments because a lot
    of the time they go unanswered.

    • http://todaymade.com/blog Garrett Moon

      My pleasure :)

  • Dr Kavita Shaikh

    Awesome post Julie! You are absolutely right about having resolutions that are possible to work on. I have been postponing my editorial calendar for quite some time now and I think 2014 is the year to get it in motion.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad this post was helpful. How is it going for you now, a few months in? I admit I haven’t pulled it off perfectly myself, but writing this post was a good prod to make the effort.

  • Felix Brown

    Blog spamming is the most cause of tension for a blogger. Most of the
    blog commenter, especially the SEO user is having this. They don’t know that
    they are spamming.

  • Leon

    Thanks. I liked your suggestions. I also use a digital tool to save my ideas, but I`m running in the problem of forgetting them or letting them pass by. I`d be interested if you could share the method you said about keeping your ideas fresh and at hand with evernote.
    Thanks for the post again. ;).

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Leon, sorry for the delay in reply. My comment notifications were turned off. :-(

      I outline the system I use in Evernote here in this post: http://coschedule.com/blog/wordpress-blogging-workflow/

      If you scroll down a bit until you get the Evernote section, you’ll see what I’m talking about. It’s not earthshaking or rocket science, but it’s just a little way I try hard to keep things from being forgotten.

  • Harry

    While I agree with many of your points I must say there is still value in having brainstorming sessions. It just needs to right framework, right group of people and some structure to ensure some of the pitfalls you mentioned do not arise. Brainstorming is especially useful when you are at an early stage and the field of possible answers is wide open. I have personally participated in some of these sessions and come away with pretty useful list of ideas to pursue. Obviously, you will not end up with fully baked ideas during these sessions and you do need to follow through on those ideas with more independent analysis.

    • http://www.briangerald.com/ Brian Gerald

      Anecdotal evidence is tricky because it’s difficult to compare against. WOuld you have come up with a list of useful ideas on your own? Would you have come up with more? less? better? worse?

      This New York Times article details a few research findings while summarizing them thusly,

      “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.”

      http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer

      • http://todaymade.com/ Julie R. Neidlinger

        Thanks for reading, Brian! Good questions to consider about a list of useful ideas.

    • http://todaymade.com/ Julie R. Neidlinger

      Admittedly, writing this post was like playing the devil’s advocate. I’ve used brainstorming with many of my jobs, and as I read these articles and studies, it caught me by surprise to think: maybe it wasn’t as useful as I had thought? Lately, I’m trying to put it to the test and see what I can come up with on my own without the group input, both in my own personal projects and here at CoSchedule. It’s been difficult, but rewarding so far.

  • Ryan Mendenhall

    Great article and graphic Garrett! Thanks for putting it together. My fav are the stats about what readers like best. Love the Kissmetric/infographic reference. Their growth has been slick.

  • Ryan Mendenhall

    Love it! Thanks Garrett for putting it together. I especially like the numbers on what makes good content. Also, mentioning Kissmetrics and their rise via infographics was noteworthy.

    • http://todaymade.com/blog Garrett Moon

      Thanks Ryan. Hopefully I can rub off a little on that KISSmetrics strategy :)

  • Michael Thomas

    This is really great! Thanks for sharing with the growthhacker community. Definitely think I’ll apply it to my most recent side project :)

    Obligatory URL – http://bit.ly/6monthstartup

    • http://todaymade.com/blog Garrett Moon

      Thanks Michael!

  • Ryan Mendenhall

    Awesome! The editorial calendar tool has really helped me already. I appreciate the awesome tools! Thanks again for being brilliant Garrett!

  • http://fragments.kineticbear.com/blog Jacob Miller

    Thanks for sharing Pressgram! :) Love that community!

    • http://todaymade.com/blog Garrett Moon

      Agreed. It’s an inspiring community!

  • http://John.do/ John Saddington

    Garrett, thanks for the mention!

    • http://todaymade.com/blog Garrett Moon

      My pleasure :)

  • http://michaelbeil.com/ Michael John Beil

    this a great unfolding of strategic marketing through the stories of other companies. to top it off, you mentioned Pressgram!

    • http://todaymade.com/blog Garrett Moon

      Thanks Michael! Pressgram was very worth of the mention. John and the community are great storytellers.

  • http://www.antavo.com/ Zsuzsa Szabo

    Garreth, this is a great info graphic. I think I should call myself a content hacker. (Will sign up to your list now.)

    • http://todaymade.com/blog Garrett Moon

      Thanks! We’d be happy to have another content hacker on the list :)

      • http://www.antavo.com/ Zsuzsa Szabo

        I am there already! ;)

  • Jennifer

    This is a great infographic. Love the new term “content hacker.”

    I’m curious — under Characteristics of a Content Hacker, why do you say no style guides?

    • http://todaymade.com/blog Garrett Moon

      Thanks Jennifer!

      I think the point is that while styles guides can help the editorial process, content hackers know when to break the rules and look past them. Sometimes, the same old rules need not apply.

      • Jennifer

        Ah, now I understand. It’s true that knowing when to use the rules — and when to break them — is a sign of someone who knows their stuff. That said, you’d want to make sure you aren’t “hacking” too far off brand by ignoring the guides.

  • Rachel Ramey

    Maybe it takes a while to look for the right stock image, but it takes a whole heck of a lot longer to wait for the right weather, travel to the appropriate location, find the right shot, take it, come home and edit it. (And that’s assuming that the thing we need a picture of is something we do, in fact, have access to.) There is something to be said for original photographs, true (and I often use my own), but reality is that it’s just not feasible for most of us to use ONLY our own images.

    One method I use to help keep from “looking like everyone else” is to find a stock image that makes a good background – that is, something with no real focal point, but that isn’t just boring flat color – and add my TITLE to it. This typically makes for a highly Pinnable image, and it’s not going to look exactly like anything else on the web, even if someone else has used the same stock image.

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for reading, Rachel.

      One thing that helps in making this switch (if you’re not creating other graphics and using only photos) is to just think in terms of what “generic” images you can be taking when you’re out and about. I’m actually having a lot of fun taking photos with my phone as I’m out in my regular day.

      • Rachel Ramey

        Good idea! I sometimes write a post and think, “a picture of ______ would be perfect for this” – and wish I’d thought of the picture a lot sooner! :)

  • http://twominutetheology.com/ Alexander van Rossum

    Excellent article.

    When you were discussing the negatives of using Stock/free images, and swinging into the idea of using your own images, I’ll admit, I got pretty defensive and defiant. “Make my own‽” I was nearly screaming in my head, “I don’t have time for that! I’m trying to maintain my blog, work a full time job, AND school, all at the same time!”

    Sure – I love photography, and even have my own (small) collection of files to pull from, but it’s certainly not enough. And then you made a great suggestion: smartphones. That little thing with a great camera that goes _everywhere_ with me…. It’s almost as if i don’t really have any excuse anymore!

    Up until now I’ve used pixabay as a source for images for my blog, twominutetheology.com, but you’ve given me an excellent source of new image material: me.

    And I appreciate that greatly.

    • http://todaymade.com/ Julie R. Neidlinger

      So glad the post was helpful. I admit, when I made the decision on my own blog to use all of my own art and photography, my first thought was “my blog posting is going to dwindle really fast.” I really didn’t think it was feasible. Now, I’m doing it, sometimes it’s a hit sometimes it’s a miss, but I am really quite pleased that I know I’m breaking no copyrights, and that it makes my site unique. I’ve just gotten into the habit of being a bit odd and taking strange photos with my phone when out with friends.

      “Why are you taking a picture of the stoplight?”
      “I can use this in a blog post.”

      *Apologies for the late response — my comment notifications somehow were turned off. :-(

  • Scott Saajz Hopkins

    great post – thanks

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you liked the post, Scott.

  • ladylibertyhen

    This is full of good tips – Thank you. Useful to have it all organised in a list form so I can check each week that I’m covering the bases I’m trying to concentrate on.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the post was helpful!

  • http://shanacarp.com/essays ShanaC

    Out of curiosity – if you could test the headline directly on the post – would you?

    • http://todaymade.com/blog Garrett Moon

      Do you mean changing the post title itself? You could, but it would be difficult to test. I am sure if there are any plugins that would allow you to A/B test something like, but I don’t know of any off the top of my head. Good thought.

  • http://www.robvandenbrand.nl/ Rob van den Brand

    Hi Julie, I want to ask you a question a little bit off topic, hope that’s OK! How did you make the picture/diagram which you included in the middle of the post showing the different workflows? Is there some special tool for that?

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Rob. I drew that using a black pen on paper. I then scanned it in and bumped up the contrast and adjusted the levels so it was black and white. I’m an art major, so I tend to run right towards pens, paint, and paper when I need an image. :-)

      *Sorry for the late response. My comment notifications weren’t turned on. :-(

      • http://www.robvandenbrand.nl/ Rob van den Brand

        Better late than never, right?
        I’m not so artsy myself but I might give it a go, thanks!

  • Cristina Garcia

    I’m actually writing for my school’s newspaper and I feel a lot of these tips are still applicable. Thanks for the post!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful, Cristina! I hope your writing is going well for your newspaper!

  • http://codecondo.com/ Alex

    Hi Julie,

    lovely post. I’m always trying to help my audience, so my tone is always ‘helpful’.

    It requires of me to use ‘You’ a lot, and it requires to break things down, step-by-step. It’s such a great way to write that I am sometimes astonished at myself, just how easily everything comes together. It’s no joke that you learn as you type. :)

    (btw, there is a small error in the opening line of the post..nothing major, just thought I’d let you know)

    Thank you!

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Alex, both for reading and for the heads-up. Appreciate it!

  • omarioneal

    Great insight Garrett. Thanks for sharing.

    Our need to experience shared beliefs trumps product everytime!

  • http://snafflepuss.wordpress.com/ Nicole Healing

    Thanks Julie, this is a great read. I was just wondering at the weekend about blog categories and if I need to revisit them. I think I shall!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the post was helpful, Nicole! I need to work on this on my own personal blog in a big way — practice what I preach! (Sorry for the late reply — my comment notifications were turned off. Yikes.)

      • http://snafflepuss.wordpress.com/ Nicole Healing

        Oh me too! Practise what we preach…

  • http://snafflepuss.wordpress.com/ Nicole Healing

    Food for thought!

  • http://sofawned.com/ Desiree Fawn

    Fantastic resource! Thanks guys :)

  • Aynex

    I really enjoyed this blog post. Went to print it out and it was awful. You should have a Print Style sheet for your blog. Just saying…

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for letting us know, Aynex.

  • David A.

    Nice post! What tool are you using for email AB testing?

    • http://todaymade.com/ Julie R. Neidlinger

      Sorry to answer so late, David — missed my comment notifications! We use Campaign Monitor.

  • Sanat Sethi

    This is arguably the best article I have ever read on online marketing of any sorts, and the fact that it’s on content marketing just made my day. I think as students and practicioners of content marketing, we can often lose sight of the bigger picture, and where we fit in relative to the history of marketing. Informative, practical and actionable- thanks for a great article!

  • http://workado.com/ Justin McGill @ Workado

    I think it goes another layer. There are two types of buyers. One that’s ready to make a purchasing decision and one that needs to be convinced. Short form copy only appeals to the one type of buyer who is ready to make a purchasing decision. Long form content allows you to appeal to both.

    • http://todaymade.com/blog Garrett Moon

      I like it. Great comment, thanks Justin!

  • http://randazzoinc.net/ Deborah

    I’ve been searching the net for a few days now on the best way to blog and this is the first article I’ve come across that really makes sense and is truly helpful. Others go on and on about social networks, and strategies and some of the most ridiculous things which appears to be their own strategy of luring readers. Ultimately they aren’t helpful. But yours is! Thank you!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad this post was helpful to you, Deborah. If you have any other questions about blogging, don’t be shy. I agree, sometimes, even with many years of blogging experience, I read posts and I feel a bit overwhelmed. A refresher course of the basics is always in style.

  • http://www.feldmancreative.com/ Barry Feldman

    I hate this article because I fear it will inspire bloggers with little to say to pad their posts with fluff.

    I love it because it’s true.

    My take-away: commit to creating substantial posts at some interval (not every time out), on a topic for which you have a substantial amount of advice to deliver.

    Ultimately, no post—or any type of content—should be measured by volume. I’ll repeat a mantra of mine…

    Don’t count characters. Make your characters count.

    Today, I published my longest and meatiest post ever. I didn’t do it to outwrite my other works, I did it because I had a boatload to say on the subject and worked on the piece for a couple of months.

    http://feldmancreative.com/2014/02/email-marketing-why-and-how/

    Thanks Garrett. You’re an incredible resource.

    • http://todaymade.com/blog Garrett Moon

      “Don’t count characters. Make your characters count.” – Boom. Well said Barry.

      Also, thanks for the excellent comment. You have summarized my struggle with long-form content well, and I think you are coming at it just right. Your post on email marketing is excellent, and I think it is a great resource for readers. Well done!

      I was thinking the other day that long-form might be the new “evergreen.” We’ll see if that theory has any legs :)

  • http://www.antavo.com/ Zsuzsa Szabo

    Thanks Julie for the great post. I should think about blogging about the same optic instead of trying to churn out new things.

    • http://todaymade.com/ Julie R. Neidlinger

      Thank you for reading it — so glad it was helpful!

  • http://www.decalmarketing.com/adwords-book/ Iain Dooley

    Great advice. Writing when you don’t have any readers feels stupid but why would you *get* readers if you didn’t have any content?? It’s the same as tweeting when you have no followers: you feel stupid doing it but if someone thinks they might follow you, and your twitter feed is dead empty except for the first tweet you ever did in 2009 saying “Hey, I’m on Twitter!!”, then you’ll never *get* any followers.

    My wife recently started writing at http://thehealthysnackbox.wordpress.com (doesn’t even have it setup on her own domain yet!). The other day she was looking at a few other kickass recipe blogs getting pretty bummed out: they looked better, they had all these comments from loyal readers etc. So I took her to archive.org and we looked at those blogs in their first year. Lo and behold they all looked pretty terrible, and had no comments. In some cases, for the first *few years* there were blogs that had 0 comments on every post and then started to get a few later on, very gradually, until they eventually became popular.

    • http://todaymade.com/ Julie R. Neidlinger

      Archive.org is a good way to regain a sense of perspective. It is just so easy easy easy to compare what we’re doing with others, and it never does much good. I’ve spent far too much wasted time feeling bummed out about how my blog stacked up against others. Your wife is doing a great job (it’s a nice little site!); she just needs to keep going and it’ll build.

  • kaicongroup

    Thanks so much. You guys are great.

    • http://todaymade.com/ Julie R. Neidlinger

      Well, I have to say thank you for reading, too!

  • http://marketeer.kapost.com/ Andrew J. Coate

    This is excellent. In fact – it gave me an idea for my next blog post. So looky there.

    • http://todaymade.com/ Julie R. Neidlinger

      I really appreciated your blog post, Andrew. I think anyone who writes a lot of content has been there.

  • Anna

    I have reused old posts to be honest…and now that I started a new blog (and plan to delete the old one day) I’m definitely moving some of my old posts and give them a new spin, re-write them etc.

    • http://todaymade.com/ Julie R. Neidlinger

      I’m doing the same thing and I’m actually finding it to be a bit of fun. I look at my old ideas, and how I’m now seeing them differently or finding new facts and information…reworking old content is rewarding on so many levels.

  • disqus_W4KjfaOksA

    Good post, Julie. It’s taken me a while to develop an effective writing routine that suits me. Basically, I avoid all distractions: no email, no phone calls, no social media. Plus, I write in 30-minute units. Everyone is different, but this works for me.

    • http://todaymade.com/ Julie R. Neidlinger

      I like the idea of setting up time units. I think it would be easier for me to say “I’m only going to be off the grid for 30 minutes” and it would be less dramatic to turn things off and focus.

      • disqus_W4KjfaOksA

        Yes. Whenever I’m tempted to stop working (make a cup of tea or make a phone call, etc., I always wait until the buzzer tells me my time is up.

  • Ella Buitenman

    For me this is a refreshing topic. I never thought about where to write. So, this article puts some new ideas in my head. Thank you. Awesome! :)

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful to you, Ella!

  • Rachel Ramey

    I wrestle over headlines. Maybe it’s because I’m a black-and-white, just-the-facts-ma’am kind of thinker, and maybe hardly anyone else looks at post titles this way, but I have a hard time with writing post titles that don’t DESCRIBE THE POST. I know that a good leading headline is more likely to get views. But for the sake of evergreen content – and being able to FIND what you’re looking for later – they are typically very unhelpful.

    “Try This Weird New Trick to Get Your Kids to Talk” might be a compelling headline that gets moms to read an article. But they’ll never be able to find that article later because no one is going to think to search for “weird new trick.” It would be kind of like filing my papers under “cool stuff.”

    How do you balance this need for grabbing attention with the need for longevity and searchability?

    • http://todaymade.com/blog Garrett Moon

      Well, I think that comes down to keyword selection. We make a point to keep our SEO keywords in the headline. This is good for SEO, and for the reasons that you describe here. For example, the keyword for this post was “content marketing growth hacks” which means that both “content marketing” and “growth hacks” are included in the headline. We like to keep the phrase together, but it does get broken up if there is a better headline option.

      Good comment – thanks!

    • http://www.theinspiredeye.net/ Olivier Duong

      I feel your pain. But I think there’s a difference between two types of content, the first being “Discovery” content, and the other “Relationship content”.

      For Discovery content, you create a resource page linking to various articles you wrote optimized for what you optimized for what want to rank for. You still have to make the headlines attractive, because showing on ye Google is half the battle, getting someone to click is another.

      That in my opinion where the traffic comes from, that 20% of the posts targeted for a keyword. The rest of the posts in my opinion can be relationship building and not really focus on keywords but focus on keeping the readers entertained. You get the readers from Google to your list from the first type of content, you keep them with the second.

      My 2 cents :)

    • fnnkybutt

      I don’t know if it’s the “smart” thing to do, but I use a searchable title on my blog post, and then use more compelling headlines for social media. So on my blog, the post is titled “How to Grow Hydroponic Turnips” but on SM i share “3 Weird Tricks I Used To Make My Kids Eat Veggies” or “You Won’t Believe What I Did To Save Money On Groceries!” (note: I do not blog about turnips) :D

      • Rachel Ramey

        That makes a lot of sense.

        I’m getting better just with practice, too. By the way, the CoSchedule blog does a FANTASTIC job of headlines. (I like watching these guys, to model after.) I probably click through their emails because of compelling titles more often than anyone else whose emails I get – and I *always* get what I expected and then some. I’ve never been disappointed because CoSchedule “hyped” their headlines too much.

  • http://www.theinspiredeye.net/ Olivier Duong

    This is a great list, and a must read for anyone into blogging. It really hits the nail on the head!

    • http://todaymade.com/blog Garrett Moon

      Thanks Olivier!

  • http://www.theinspiredeye.net/ Olivier Duong

    Superb article Julie.
    So many dismiss the location of writing, but it’s one heck of a factor. Everything influences writing. Trust me, I know. Sometimes I just want to cry my head out with two kids crying and having to write with my head focused.

    I personally go to Starbucks to write. And I bring my trust hp200lx with me. Perfect blogging device! Since it goes everywhere with me, well….when an idea pops up I can draft it on the spot. Plus there’s absolutely NO distractions!

    • http://todaymade.com/ Julie R. Neidlinger

      It is so true that what is going on around you seeps into your writing. I don’t have the device you use to grab those ideas in a moment…I use the old fashioned pen and notebook. It works, too. :-)

      • http://www.theinspiredeye.net/ Olivier Duong

        I’ve tried many of them. I had an episode where I was addicted to such gadgets :) It’s like having a typewriter in your pocket! I just found pen and paper way too slow for me so I had to have the palmtop.

        There’s an old Apple device called the Newton, it’s like the ancestor to ever note, the original one, where it’s like a long, huge, roll of paper….plus it has handwriting recognition :)

        Ok ok ok…I admit I’m a geek!

        • http://todaymade.com/ Julie R. Neidlinger

          There’s no shame in loving cool gadgets. :-)

  • http://www.theinspiredeye.net/ Olivier Duong

    Fantastic article,
    Thanks for all the data! I think the internet is coming of age, we are tired of the sugary yum yums offered by many bloggers. We want substance.

    It’s just like restaurants. Yeah some junk food can fill us up, but we know when it’s really time for something good, we shell out the cash for a good place. So thanks Garrett for always taking time to prepare real food, instead of dishing out the chicken nuggets.

    The Coschedule Newsletter is one I always invariably click on, there’s good food in it!

  • John @ Our Home from Scratch

    Thanks for a great post. Now I need to spend the next 4-6 hours pouring over every inch of this article. :)

    • http://todaymade.com/blog Garrett Moon

      Ha ha. Thanks John – good luck with that :)

  • vatsala mishra

    awesome one Jules! Could perfectly connect to it..you are so very true… at the end of the day thought matters , be it anywhere!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the post resonated with you!

  • Natasha Watts

    This was a really great article. I’ll admit, you got me with that headline, but it ended up being really useful either way! Thanks for the insights.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful, Natasha. Yes, the headline was a bit of a grab…I took it directly from the suggestion in the tweet. :-)

  • http://sofawned.com/ Desiree Fawn

    I’ve recently become addicted to the Coffitivity app. I can’t stand writing in silence — that distracts me, ha! :)

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for sharing that app — it’s an interesting idea!

  • cdnify

    Loved the article. It makes sense to organise the hard work first, spend energy on that, then deal with the little things afterwards. Thanks Julie :)

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the article was helpful!

  • Asterisk_Admin

    As I sit here on the tail end of another late night this really struck a cord. Thanks.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful!

  • https://selz.com/ Geoff

    Nice one Gareth. Cheers for some practical tips there. Will try doing the 30 headlines myself and see what I come up with.

    • http://todaymade.com/blog Garrett Moon

      Sounds great. Good luck Geoff!

  • http://frugalportland.com/ Kathleen O’Malley

    Speaking of affiliates, does todaymade have a blogger program?

    • http://todaymade.com/blog Garrett Moon

      Hmm.. not sure what you are looking for. Are you looking for guest blogging opportunities or an affiliate program (for CoSchedule)? Can you clarify?

      • http://frugalportland.com/ Kathleen O’Malley

        I want an affiliate program for CoSchedule! :) I’ve been keeping track, and I’ve sent 200ish people your way.

        • http://todaymade.com/blog Garrett Moon

          Got it! We have one in the works. Watch out for an announcement soon :)

          • http://frugalportland.com/ Kathleen O’Malley

            YESSS! :)

  • http://www.semihealthyblog.com/ Amanda @ Semi-Health Nut

    I swear by buffer! I’m so glad you integrated it!

    • http://todaymade.com/blog Garrett Moon

      So do we! And, so are we :)

  • http://www.feldmancreative.com/ Barry Feldman

    Garret,
    There’s some great stuff here. Love how you’ve translated simply for the small business owner. Typo in #2: you say “when” where you mean “where.” Great post.

    • http://todaymade.com/blog Garrett Moon

      Thanks! Typos… meh…

  • Dan Edelen

    Great advice. I’ve been doing most of it for years, but it still helps to see it all in one place. Plus, WordPress plugins are always changing, so hearing about new ones that do SEO better or more efficiently helps. Thanks!

    One comment: Nothing beats a well-constructed Meta Description (also referenced as a Rich Snippet above). That’s 60% of the battle right there. Always do your Meta Description tags right, because this is most often what Google uses as a reference for your site’s suitability for a search.

    • http://todaymade.com/blog Garrett Moon

      Good addition Dan, thanks for sharing it here.

  • Bolormaa Tsetseg

    Good site with photos under Creative Commons license: http://freepix.eu/

  • http://www.androidizer.com/ akhil k a

    Still I’m having a doubt.

    I have purchased a stock photo from photodune: http://photodune.net/item/dedicated-hosting/3338106 and used in my article: http://www.tellmehowtoblog.com/choosing-best-web-hosting-service/.

    My questions are:

    1. Is it need to give a “image source” or photo credit to that image?

    2. If credit is needed, can I give the credit at the end of the article?

    Please reply.

    • http://todaymade.com/ Julie R. Neidlinger

      I would recommend looking at where you got your image, and following their guidelines. They will probably tell you how they want their images used and cited.

  • http://100computertricks.blogspot.com/ Mike

    Thanks a lot for sharing !!!

  • Lara Stephenson

    Thankyou for the great wordpress plugins. I didn’t realise there were so many useful ones that could work together like that.

    • http://todaymade.com/blog Garrett Moon

      I’m glad it was helpful Lara.

  • Elmarie Porthouse

    Great article. Without at least some basic knowledge about SEO, most authors are lost when it comes to marketing their writing online.

    • http://todaymade.com/blog Garrett Moon

      Thanks Elmaire. It is an important step of the process that is easy to forget!

  • BelongRealty

    Amazing article, thoughtful and relevant. Even despite the hyperbole of the title I found it very satisfying.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the article!

  • Anika Jaffara

    Hi, Julie!

    This REALLY is an awesome collection of info and insight. Obviously, varied content is more interesting and leads to more, quality engagement.Your approaches are so deliciously reader-conscious.

    And thanks for the details on LONG-FORM CONTENT. A lot of the time I feel like I should just resort to drastic edits and omissions, but its not always necessary.

    I really appreciate your approach to STORIES too. A peek behind the curtain and the sharing of experiences stirs emotion and can lead to your content going VIRAL. That’s QUALITY!

    Thanks tons!

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for the feedback, Anika. I’m always glad to hear how something on our blog has helped others! The long-form content aspect, especially, is rather freeing–no need to chop everything down if you have a really great post that ought to run longer.

  • Dan Edelen

    Julie, a fine collection. Thanks!

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Dan.

  • kaicongroup

    So need this. Thanks

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful!

  • http://patchwork-labs.com/ Tanya Quintieri

    I love your blog. :) And the Click2Tweet plugin. Just wanted to mention that.

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Tanya! Glad you’re enjoying what you’re reading (and the CTT plugin :-)

  • http://customertestimonials.wordpress.com Anupam Bonanthaya

    Julie, i love the way you have detailed the value of social proof using a storytelling format. if you don’t mind, i would like to provide a link back in my recent post about customer proof. i am sure our audience will like the detailed reasoning you have here – http://customertestimonials.wordpress.com/2014/03/21/credibility-marketing-why-social-proof-is-inadequate-without-customer-proof-at-the-top/ . thanks

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the post, Anupam, and the stories. It was an interesting topic to research; there’s quite a bit out there on social proof and some fascinating studies.

  • http://www.badpenguin.org/ Antonio Gallo

    I really appreciate your suggestion, infact i’m designing a new default template for CMS and ended up to your same conclusions about the sidebar: 1) newsletter signup + share buttons; 2) 300×600 ads; 3) white space; problably i will add a facebook facepile where needed here since all the faces really attracts “clicks”;

    About the content i’m a bit unsure how to place the “featured” image ? Is Its ok to place it automatically like many wordpress blogs do? Or its better to have some text between the main title H1 and the featured image like a:
    a) a brief of the article using a subheader with different font;
    b) some paragraph of the content, this also means that the IMG is placed manually using the HTML editor;
    ???

    I apprecciate any suggestions.

  • http://www.theinspiredeye.net/ Olivier Duong

    Sound stuff ! Long term passion is willing to pay the price, and spur-of-the-moment passion wears out quickly….

    • http://todaymade.com/ Julie R. Neidlinger

      I like the way you put that — “long term passion” — I think that’s the key difference. Thanks, Olivier!

  • http://snafflepuss.wordpress.com/ Nicole Healing

    There are some lovely examples here. I love Grammarly’s work so much!

    • http://todaymade.com/blog Garrett Moon

      Thanks Nicole! I agree, Grammarly does an excellent job.

  • http://www.cloudways.com/blog/launching-a-startup-2014/ Muhammad Saad Khan

    This is an interesting infographic @garrettmoon:disqus. Just shared it in my team of 24 writers and content marketers.

    • http://todaymade.com/blog Garrett Moon

      Thanks!

  • guptaabhijit318

    Best post … really inspired. Thanks for sharing such meaning piece of information with us. Social marketing are very important component of the business.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you liked the post!

  • Stefanie Hatton Raya

    So true – it’s the day-to-day hard work and dedication that makes you successful! Great post!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you liked the post, Stefanie. It is, indeed, the daily hard work that really adds up.

  • Susie Wilson

    Thank you so much for all this amazing content which will undoubtably help me with my website. I am rather isolated as I am an Australian woman living and trying to do business in Turkey (twitter and youtube have been blocked) and I know that I need all the help I can get. Once again many thanks for your work.

    • http://todaymade.com/blog Garrett Moon

      Wow Susie, that certainly would be a challenge. I am glad the article help. Good luck to you!

  • rosshudgens

    FYI you have a misprint here: “On average, the pages with more than 2,000 words only had an average of 134 back links. On the flip side, pages with shorter content had an average of 1,396 back links.”

  • John Doherty

    Hey there – just wanted to let you know that those charts “from Neil” were actually taken from this post – http://moz.com/blog/what-kind-of-content-gets-links-in-2012. I wrote it and did the investigation on content :-)

    • http://todaymade.com/blog Garrett Moon

      Thanks for letting us know John. We’ll get it corrected.

  • http://www.idealmedia.com Marcus at Ideal Media

    Interesting read. As passionate as I am about SEO, I know writing about it comes in spurts and bunches. Falling in love with the process of brainstorming, research, outlining, writing and publicizing is not all that interesting either. I think the key to sustaining a passion is appreciation for the mid-level accomplishments that sustain your passion. I love seeing a site’s DA rise, so for me every piece of content or link that helps to increase DA seems like an achievement to me.

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for the thoughts, Marcus. It’s true there are moments where the writing comes much easier than at other times. I like your phrase “appreciation for the mid-level accomplishments” — that’s a good way to put it!

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  • http://www.sanatsethi.com/ Sanat Sethi

    I can’t even imagine how long this post took… but I’m so glad you wrote it! Wow, thanks so much for a comprehensive, informative and extremely actionable post. There are so many great resources, and a structure with which to approach them. Two thumbs up!

    • http://todaymade.com/ Julie R. Neidlinger

      Thank you, Sanat! I’m glad you found the ideas and resources helpful. There is so much out there to help a person learn what they need to know in regards to content marketing, it was almost tough to narrow it all down.

  • Flashwebz

    Garrett Moon, I want to add some topics to promote your blog with social media like,Create unique headlines for every announcement, Build a comment network

  • kaicongroup

    Thanks again Julie for sharing great insights. Always look forward to seeing what nuggets you have to share.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the post was helpful! It was actually fun to put together.

  • http://www.shviit.com Chana Parnes

    Wow! What what a well-thought out post! How long did it take you to prepare and write it?
    I’m a newbie in this field and your post has just given me all the right tools to really “go for it”! Thanks!

    • http://todaymade.com/ Julie R. Neidlinger

      So glad this was helpful to you, Chana. It was quite a bit of fun to write and research, and really, there is SO much great material out there it was hard to pick a few and keep things from being overwhelming to the reader. I am looking forward to anything readers might add to this post in the comments.

  • http://www.betterthanmyyesterday.com Vanessa Davis

    I LOVE this! To a new blogger (my blog is 3 months old), this is exactly what I needed. Thank you so much!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful to you, Vanessa. I know when you get started blogging it’s a bit overwhelming as to what to write about. I hope this gives you a bit of inspiration!

  • http://www.workingclassathlete.com BenFoulis

    It’s almost as if you were reading my mind when you wrote this…

    • http://todaymade.com/blog Garrett Moon

      Hmm.. maybe I was!?!?

  • http://www.mycontentgoddess.com Nokthula Madondo

    Hi Julie

    Informative post you have written here. You nailed every question I had prior to my search. So, what you are saying is: to write high quality content, you must ask quality questions and then find resources to answer those questions, this resource could be a book, podcast etc.

    So, can your research include what other bloggers have writt that topic? Can you quote them in your post or do you need to go into the trenches of Quora to find a unique your quote, something that hasnt made its debut elsewhere?

    • http://todaymade.com/ Julie R. Neidlinger

      It is fine to quote another blogger as long as you properly credit and link to them. Also, I wouldn’t use more than a sentence or two. If there is more, you can direct people to their blog to read it themselves.

  • http://www.marketingqanda.com Marketing Q and A

    Bloody wicked. Both of those words mean you’re awesome. As per usual this article is gold.

    Hovercards were new to me.

    Dave

    • http://todaymade.com/blog Garrett Moon

      Thanks for the comment! They are still in beta, and have some bugs, but definitely worth enabling.

  • http://www.ivanwalsh.com Ivan Walsh

    Hi Julie,

    I turned mine off because the number of comments plummeted once twitter and FB gained traction. Whereas once I was getting 5-10 comments it fell to maybe 1 of none, which looks bad…

    Also, I suspect Google ignores comments as a signal.

    BUT I do leave comments on my inner circle’ of sites that I follow of Feedly, more to support the site than gain backlinks etc.

    hth

    Ivan

    • http://todaymade.com/ Julie R. Neidlinger

      I can definitely agree: my own blog’s comments have taken a nosedive in recent years because of social media. It’s a fair reason to turn them off. I do still enjoy commenting on other blogs, though, as you pointed out. Thanks for commenting on ours!

  • http://snafflepuss.wordpress.com/ Nicole Healing

    Detailed and informative, thanks Garrett!

    • http://todaymade.com/blog Garrett Moon

      Thanks Nicole!

  • http://blog.francoismathieu.ca/ Francois Mathieu

    Commenting on this post… is so meta!

    We also use Disqus comments at Uberflip. Sure we do get a few spam comments here and there, but it doesn’t outweigh the benefit of engaging with our readers. It’s important to reply to comments in my opinion. As you best wrote: “One-sided networking never works”. It really improves the time spent on site and visitors return to see where the conversation is headed.

    • http://todaymade.com/ Julie R. Neidlinger

      Yes, it is a bit strange to make comments on a post about comments :-)

      I agree — staying active in your own blog comments section is very important. No one wants to start a conversation with a brick wall, and if you don’t respond, that’s essentially what you’re doing to your readers.

  • Anika Jaffara

    So true about multi-tasking. We SHOULD give ourselves permission to fully immerse. Our projects deserve it. And if they don’t, perhaps the project should be reconsidered all together. James Clear makes that point in his recent “Eisenhower Box” post.

    Thanks, Julie!!
    Oh.. and I NOW have “Cut-off valve” :)

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the article, Anika. James Clear has written several times on this kind of topic, and I have appreciated his take on how to order your life. I will definitely have to check out the post you mention.

  • http://socialnmp.com/ socialnmp

    SocialNMP dot com is for Social Network Marketing Pro’s. SocialNMP dot com is the first ever social bookmarking site for network marketing.

  • kaicongroup

    I like comments and having the conversation, but I do agree social media does play a part in the interaction kind of decreasing. I won’t turn them off though. I noticed the Facebook commenting plugin helps with comments as well.

    • http://todaymade.com/ Julie R. Neidlinger

      Yes, I’m intrigued with some of the comment options where you can bring that social commentary into the blog post. It’s a good way to make the social media comment “theft” less of an issue.

  • http://chuckreynolds.us/ Chuck Reynolds

    nice… grats guys!

    • http://todaymade.com/blog Garrett Moon

      Thanks Chuck! Lots to come :)

  • Jill

    Thank you for these tips! I found them very useful.

    • http://todaymade.com/ Julie R. Neidlinger

      I’m glad these tips were helpful to you, Jill. :-)

  • http://magentoexpert.info Magento Expert

    Great one Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen.

  • http://magentoexpert.info Magento Expert

    Very true here I got very nice tips for commenting, One of the best ways to grow your blog, I suggest users use the person only rather than the company name or keyword-rich “name” to avoid any problems.

  • footballcrazybaby

    Good post, helped a lot! I am looking around for info with regards to setting up another blog along side my main blog, but I can not seem to edit my ‘about us’ or ‘profile’ with different reading. For example, my profile says footballcrazybaby etc but my new blog has nothing to do with football lol so would like to seperate them somehow. Any ideas? I hope this makes sense. I basically want both blogs to be independant from each other but using the same adsense account. Keep blogging bloggers its great reading everyones work, I spend hours on peoples blogs lol. Kind Regards.

  • Jeff Adkins

    Where are good places for teams to meet? Like I have a writing partner who I am writing with. I want to find a place where we can collaborate physically as well as virtually. Any ideas?

    • http://todaymade.com/ Julie R. Neidlinger

      Personal preference will come into play, but I enjoy approaching collaborative work with two kinds of locations: coffee shop or a restaurant (up here in North Dakota, Perkins is my favorite restaurant for this) where it’s a bit quieter but not dead silent (which can be distracting sometimes) and you can have something to eat and a big table.

      I also like going to the library and getting one of the larger private study rooms. Out in the main area of the library it’s a bit distracting and you can’t really talk, but the study rooms are great.

      I don’t do well meeting at people’s homes. It tends to end up being more social and distracting. Going to a place away from where you live seems to help set your mind up to think “now we’re working, we’re not just hanging out at my place.”

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  • http://about.me/jacobsloan Jacob Sloan

    Congrats! I’m sure you guys will put that money to good use.

    • http://todaymade.com/blog Garrett Moon

      Thanks Jacob!

  • Andy Crestodina

    Smart stuff. I’ve thought about switching over the G+ comments. It would be a big move. Not sure if the readers would love it at first, but I see lots of upside.

    Thanks for the post. Sharing now!

    • http://todaymade.com/ Julie R. Neidlinger

      It’s tempting to make the switch entirely. There is so much spam targeted at WordPress comments it’s almost unbelievable.

  • http://hashimwarren.com/ Hashim Warren

    Love this.

    When people ask “Quality or Quantity?” with content marketing, I always say go with quantity first. You just don’t know what quality is yet.

    So, the first problem you should solve is how to go around the Build-Measure-Learn loop as quickly as possible. Then you can solve for quality.

    But if you go for quality first, not only will you fail the first time (and second, and third) but once you learn what quality is you still won’t be able to get content out the door in a timely, low cost way.

    The fallacy of Content Marketing Strategy is tied to wanting to solve for quality first. Would you agree, Garrett?

    • http://todaymade.com/blog Garrett Moon

      That’s an interesting angle Hashim. I think your right, that it isn’t worth pushing quality in the beginning. That is part of the ‘minimum viable product’ process outlined in lean startup. That said, quantity isn’t necessarily the right step either. We don’t want to go over board too soon. I think the idea is just to start somewhere, test, and then slowly improve the whole process one iteration at a time.

  • http://www.listpopular.com/ ListPopular

    So true about strategy. As a matter of fact, we no longer sell individual strategies, we only sell blocks of time to ensure we can execute, measure, and enhance what is working while marginalizing what is not.

    • http://todaymade.com/blog Garrett Moon

      That makes total sense. Thanks for sharing it!

  • http://bloggingyourpassion.com/ Jonathan Milligan

    Great post. Love this. So is there a way to add attachments to comments in CoSchedule or is that just an internal feature?

  • http://lancehendrickson.com Lance Hendrickson

    Nice work guys!! Keep it up.

    • http://todaymade.com/blog Garrett Moon

      Thank you Lance!

  • disqusted

    Lol, I love the irony of the 250 posts from the spambot after just talking about spambots. Haha. Wow, that’s so irritating it’s a very good argument for the “just shut the whole deal down” idea. I had a couple of valid questions to ask about the article but now after seeing that flood I wonder if my comment will even be seen as people abandon the thread after 50 consecutive spam posts.

    Which brings us to the second ironic thing— “the importance of heavy moderation in comments”. This thread could use some of that! Don’t mean to call it out, but it goes to show, even with vigilant moderation, you can’t be there like a perched raven 24/7, ready to pluck the eye from the metaphorical commentarial carcass. Despite best efforts, persistence of annoyance wins. Anyone who has had a child knows that persistence can break your will, no matter how resolute you may have deluded yourself into believing it was. I almost wonder if the spam should be left here as an acute lesson in reality. What a fantastic example of “ex machina a big fat deux” (from the spambot, a big fat #2) is delivered, covering your once thriving visitor commentary with a dirty pile of mess. Yuck.

  • kaicongroup

    With the social sharing commenting system, would you recommend both Facebook and G+ or just one of the two. I have disqus and Facebook commenting, but this is a good idea to experiment with.

    • http://todaymade.com/ Julie R. Neidlinger

      Do you get a lot of activity on Google+? If you do, or if you want to start moving in that direction, including G+ comments might be a good idea. If you’re getting a lot of traffic and activity on Facebook, it’d be a shame to shut that down.

      One of the reasons I chose the comment plugin that I did was because it allowed me to keep native WordPress comments (some people prefer to use those and are adamant they don’t want to use their social media accounts to comment with), but also pulled in Facebook and Google+ as an option. The MailChimp one brings in Twitter, too, which is interesting but also makes a bit of comment bloat at the time I used it.

      • kaicongroup

        Cool Julie. Thanks so much.

  • http://jeremiahgardner.com/ Jeremiah Gardner

    Great stuff. I actually think you can apply the lean concept of pull to content creation in a very powerful way. Message Pull means not doing anything in the content creation chain until you can measure (from your BML loop) the demand for it from the audience.

    I actually wrote a large part of a chapter in my upcoming book on the subject. http://leanbrandbook.com if you’re interested.

    • http://todaymade.com/blog Garrett Moon

      Thanks Jeremiah, it looks like it will be a great resource!

  • Matthew Geller OD

    Great advice! I make these errors all the time.

    • http://todaymade.com/ Julie R. Neidlinger

      Well, as I said in the first sentence, I am not a perfect writer. I make these mistakes (and many more!), too, when I’m in a rush or tired. :-)

      • Matthew Geller OD

        Proofing it always a necessity. I run 2 blogs, one with 25 journalists and one with about 7 journalists. We have 2 lines of proof readings prior to posts going out. Do you know of any services good for proofing other than “ask a friend” lol…?

        • http://todaymade.com/ Julie R. Neidlinger

          Garrett shared some good tips and possibilities here: http://coschedule.com/blog/proofreader-for-your-blog/

          I would add that even if you had to rely on asking a friend…make sure they are a well-rested friend and not a speed reader. Nothing like being tired to cause misspellings and mistakes to seem fine.

          Speed reading tendencies are a problem if you are a proofreader. It’s how I read, pulling in words quickly and assuming their meaning. I don’t read each word individually when reading a book, and that gets me into trouble proofreading when you HAVE to read each word individually. Speed readers don’t see the mistakes as much; it’s as if their brain puts the word correctly for comprehension, even if it isn’t actually written that way.

          • Matthew Geller OD

            Sweet! How did you get that little “tweet” box after the first paragraph? Thats a CoSchedule tool? I want it for http://www.NewGradOptometry.com !!!

          • http://todaymade.com/ Julie R. Neidlinger

            That’s our Click to Tweet WordPress plugin. You can get it here: http://coschedule.com/click-to-tweet

          • Matthew Geller OD

            Sweet! Anything else you guys have for plugins? I’ve been using CoSchedule now for about 3 weeks and really love it. Its nice to have everything all in one. I am getting the hang of it really nicely.

          • http://todaymade.com/ Julie R. Neidlinger

            So far, these are our plugin highlights, but you never know what we might come up with :-) Glad you like CoSchedule; it really does make blogging and such so much easier, I agree.

  • Matthew Geller OD

    Def going to try some of these out…. Thanks for this post, haven’t seen anything like it out there.

  • http://twitter.com/byehighschool Nikki Robinson

    Incredibly helpful! Thank you so much for devoting the time to putting this amazing resource together. I’m crossing my fingers for good results with my upcoming email course. :-)

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful to you, Nikki. I hope your upcoming email course does great!

  • http://www.drsperontummytuck.com/ Samseo

    What type of Social media marketing is the best? Facebook, g+ or twitter which reaches people soon

  • http://www.drsperontummytuck.com/ Samseo

    I could not imagine how the word press plugin you have given works well.Thank you for the post

  • kaicongroup

    Good Job Julie as always. Look forward to these coming in my in box.

    • http://todaymade.com/ Julie R. Neidlinger

      Thank you :-) Glad you enjoyed the post.

  • http://magentoexpert.info Magento Expert

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  • http://magentoexpert.info Magento Expert

    Great Julie, Google + is great i said, Everything from capitalization to commas, styles to sources, and so much more gets covered in a content style guide.

  • Julie

    I use Google Keep for writing down my blog ideas and posts for the week ahead.

    • http://todaymade.com/ Julie R. Neidlinger

      Google Keep is a great little note system. I use it for several things myself, too.

  • Chris Raymond

    Great post. I just wish your print styles created a more pleasurable output for reading/sharing offline.

  • http://Qhub.com/ Robert Millar

    Looks like Editorially is closing down… https://editorially.com/

    • http://todaymade.com/ Julie R. Neidlinger

      Yes, it is. I unhappily extracted my content from there a few months ago. It was a wonderful service, so it was disappointing when they announced they were shutting down.

  • http://www.NewGradOptometry.com NewGradOptometry.com

    Good post…. We use a style guide because we have 25 different writers. The hard part is getting them to abide by the guide!

    • http://todaymade.com/ Julie R. Neidlinger

      Ha. Well, you know those creative types just can’t follow the rules. I understand that, in a way. Sometimes I just prefer to write how I want to, and not how I’m supposed to.

  • NaomiHattaway

    I do have to say that sometimes when I see a post with 6 comments vs one with 145, I lean more towards the one with 6. The ones with 145 comments feel like that community and relationships that I might be seeking in reaching out and forming a network … has already been reached with the post that has more comments?

    • http://todaymade.com/ Julie R. Neidlinger

      You know, Naomi, that’s a really interesting point.

      When I see huge comment numbers, I generally think “what I would say has already been said” — that’s true! I don’t like being the first/only commenter, but I enjoy a chunk of comments in a more manageable range (5-15). When there are hundreds, I feel like I can’t possibly read them all and be relevant or unique with my contribution, and I certainly don’t want to feed any troll that might say “that’s already been said!”

      • NaomiHattaway

        Not to mention the blog owners who require readers to scroll to the BOTTOM in order to leave said comment! (#dislike)

  • NaomiHattaway

    This was great! Just the kick in the pants I needed to matchy-match up all of my sites! Next step is to do it for the blog itself, but that one, I’m a bit scared to do! Thanks for the nudge to encourage us — even if we’re not big shots — to have brand consistency!

    • http://todaymade.com/ Julie R. Neidlinger

      Of course, now Twitter profiles are changing, so I need to re-do much of this to account for the new graphic sizes. It’s a full time job keeping multiple profiles updated, that’s for certain.

  • http://Qhub.com/ Robert Millar

    Garrett, how do we use Google+ markdown when creating messages for G+ in CoSchedule? Can we just add asterisks around text, for example, in CoSchedule for that text to appear in bold in the G+ post? Or is there some other trick to it? Do tell.

  • http://Qhub.com/ Robert Millar

    Tell me, if I schedule a post in CoSchedule to go out on, say, Monday at a time decided by my Buffer account, but my Buffer account doesn’t schedule posts to go our on Monday but rather Tuesday, what happens? Does that post go out on Tuesday as per Buffer? Or does it no go out at all?

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Robert. We have a help article on using Buffer with CoSchedule here: http://coschedule.com/training-articles/using-buffer-with-coschedule

      Items sent to Buffer will then abide by your Buffer schedule. Let us know if you have questions by shooting us an email at support@coschedule.com

      • http://Qhub.com/ Robert Millar

        Awesome. Thanks for that, Julie.

        • http://todaymade.com/ Julie R. Neidlinger

          You’re welcome, Robert. No problem at all.

  • http://www.shviit.com Chana Parnes

    Yet again, thank you for the well-thought-out advice!

    • http://todaymade.com/ Julie R. Neidlinger

      You’re welcome, Chana :-)

  • http://www.contenttransformed.com Michelle O’Hagan

    Thanks, and what a great post! I’m just starting a new blog and this couldn’t have come at a better time. I’ll let you know how it goes … :)

    • http://todaymade.com/ Julie R. Neidlinger

      Glad this post was helpful, Michelle! I’d love to hear what mission statement you work out for your blog. It’s a fascinating exercise.

  • http://naomihattaway.com/ Naomi Hattaway

    I have started a community, but it’s slow going. Thanks for the reminder that it’s about patient relationship building!

    • http://todaymade.com/ Julie R. Neidlinger

      It *is* a lot of work, more than many other kinds of social media. If there aren’t people actively involved, it doesn’t work. At least with a blog post, whether you get comments or not doesn’t negate some of the value of the content. But a community really is work.

  • http://www.theinspiredeye.net/ Olivier Duong

    I don’t like you because you have nice handwriting and that makes me feel bad about my gibberish. *but* since it’s a nice post about one of the most important topics…I’ll accept you :)

    • http://todaymade.com/ Julie R. Neidlinger

      Olivier, this has to be one of the most fun comments yet. Thank you for not holding my handwriting against me :-)

      I do like the mission statement idea. I try to do it each year; things change and sometimes my mission does, too.

      Thank you for accepting me. Heh.

  • http://www.repworthy.com/ RepWorthy

    Thoroughly enjoyed reading this article and realize we have work to do for our blog, which is soon to launch!

    Thank you for posting these tips, will ping you when a final mission statement is crafted!

    • http://todaymade.com/ Julie R. Neidlinger

      Sounds good. I enjoy reading the mission statements that each blog owner comes up with. It shows the many varied reasons that people blog!

  • Anika Jaffara

    Wow, Julie! I always appreciate your fresh perspectives. Such smart and resourceful content marketing- I’m totally into the “information-IV”

    Thanks for your transparency :)

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Anika! Glad you’re enjoying these blog posts :-)

  • http://www.longacre.com/ Longacre

    Who are you? This was awesome. Where have you been all this time?

    • http://todaymade.com/ Julie R. Neidlinger

      Ha. I’m Julie, and I’ve been busy blogging on the CoSchedule blog for quite a while :-)

      Glad you enjoyed the post. I find Medium to be an interesting platform and I keep an eye on it to see how things there continue to develop.

  • Adrienne Erin

    This is definitely an important issue and you made some great points, especially the one about using copyright free images of people… not something I’ve really thought about before.

    I do have to say, when I saw the newsletter with this post in the headline I had a minor heart attack because I thought it was someone asking about my blog’s images… >__>

    • http://todaymade.com/ Julie R. Neidlinger

      Ha – I’d not thought about that. I imagine, had I not known it was coming, I probably would have had a momentary reaction like that as well.

  • Mike Power

    We should expect massive law suits against Pinterest, Facebook and tons of other sites out there. The truth is that, unless you are using someone else’s creative work and passing it as your own there is unlikely to be a problem. You mention Getty but they have recently allowed millions of their images to be used without payment or restriction. The music industry tried to sue sites into submission and it didn’t work. I will continue to post images just as I have for the last 10 years. If anyone objects I’ll remove them.

    • http://todaymade.com/ Julie R. Neidlinger

      That’s certainly your call, Mike. I’d encourage you to watch the video and read some of the outside articles linked to in the post. The practice you’ve described hasn’t worked out so well for everyone, and it has been costly. The new move by Getty to allow use of their images is certainly interesting, but it comes with specific code you have to use to embed them, I believe, that some bloggers are not pleased about. http://www.nytimes.com/2014/03/07/business/media/getty-to-let-bloggers-and-others-use-photos-free.html

      Getty will control the embed, and whether or not the images remain, or have ads, etc. inserted into them. So, it’s a bit of a catch-22 if you aren’t wanting that lack of control on your site.

      Thanks for sharing your thoughts, though.

  • Daniel Stephens

    So when will a default per-post promotion schedule be added to the plugin? I’m looking forward to this! Don’t know if you have an interface drawn up for it yet, but the Social Sharing Timeline graphic you had above would work great. Have that timeline so you can click on each network/time point and edit the particulars of the message (image/link/text post, excerpt/tittle, which image, or a quote from the post).

    • http://todaymade.com/blog Garrett Moon

      No timeline yet, but I like your suggestion! A great interface idea is right in-front of our nose. I will definitely have the team keep it in mind. Thanks Daniel!

      • http://smartkids101.com/ Aubrey Hunt

        Yes, please! I was thinking the same thing as I read this (very helpful) post. I’m new to CoSchedule, but doing something like a default promotion schedule could be a big time-saver. Maybe eventually even the option to set a couple of default timelines, since certain posts might need to be promoted on a different schedule than others (for example, a holiday-related post might go out several times in one week but not a month later when the holiday isn’t happening).

    • http://www.multitaskingmommy.com Jodi Grundig

      That’s a great suggestion!!

  • peterzmijewski

    Actually motivating and very much convincing post! Thanks for sharing this commendable content.
    Internet Marketing GURU

  • Joanna Ostafin

    Now we have couple projects with lifestyle photos for free. Maybe it’s worth to follow these. :)

    I can reccomend mine: http://breakingpic.com

    but these are also good: deathtothestockphoto.com | gratisography.com | picjumbo.com

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for sharing these, Joanna.

  • http://www.innogears.com Tony Bui

    Thanks for sharing this great tip. I’ve recently heard about this growth hacking tip. I noticed in the post you used TOPSY tool for tracking TOP content. Is it the best tool or you recommend to try other ones?

  • http://www.shviit.com Chana Parnes

    Hi Julie. Thanks again for yet another well-written and well-planned post! We’re all so busy trying to find “quick tricks” to get our content to the top of the search results that we often forget to focus on the obvious (and perhaps more difficult) task of actually taking the time to create great content. Thanks for reminding us of the obvious way to improve our content marketing- which we just love to forget!

  • GESTION

    Very helpul, thank you! But what about HTML-templates? Am I better off with simple text based newsletters?

  • http://thedesignbender.com/ Joy Ezeka

    I saw the title and I was like “How could they say that!” I continued reading and I started nodding my head in agreement! Thank you for the post especially the advice about writing a mission statement for my blog.

    • http://todaymade.com/ Julie R. Neidlinger

      So glad it was helpful, Joy! I did write a later blog post about how to write a mission statement, which might help you: http://coschedule.com/blog/mission-statement/

      • http://thedesignbender.com/ Joy Ezeka

        Thanks Julie! Will check it out now

  • Stéphane Kapitaniuk

    I discovered Co-schedule last night and have been reading up everything I can on it. Because I blog for fun, paying for services is a turn-off, but Co-schedule seems to be the exception. However, I haven’t understood if I’ll need to continue using Buffer if we move to Co-schedule. Can someone confirm if I’ve got this right?

    Co-schedule has two main services:
    1. Team-blogging. We’re a blog looking for a better way to handle the 50+ articles a year that we translate. We have translators, proof-readers and a managing editor. Your product looks like it’s exactly what we’re looking for.
    2. Scheduling social media content. This is where it isn’t clear for me. If I can directly schedule within an article the social media content for the upcoming article, why would I still use buffer? To have control of the time of day the content is published? I see another problem. When you start scheduling so much ahead, you’ll quickly explode the 10 free Buffer slots in the individual plan.

    Does it sound like I’ve understood Co-schedule? If you’ve integrated Buffer, does that mean I over-estimate Co-schedule’s 2nd service? I was hoping to be able to get two for the price of one. I love Buffer, but can’t afford the Awesome plan for amateur blogging. So I thought Co-schedule would offer a Buffer equivalent + team-blogging. Did I misunderstand this?

    • http://todaymade.com/blog Garrett Moon

      Hi Stéphane,

      Thanks for checking us out!

      I think CoSchedule would work really well for your team and workflow. We allow you to add unlimited team members to your account, and assign them tasks and add editorial comments as needed. We also have a series of emails and notifications that will be send to keep your team informed. You might want to review our team workflow features here: http://coschedule.com/training-categories/teams-and-notifications

      Buffer integration is a convenience feature for those who use both services. It is not required to schedule social messages (other than Google+ because of the limitations of the Google+ API). I would refer you to this article, which breaks down our Buffer integration quite well. http://coschedule.com/training-articles/using-buffer-with-coschedule

  • http://ezdub.com/ ezdub

    Thanx, this was a great read.

  • http://marketingymedia.wordpress.com Ivan Pablo Rubio

    Great Content!

    It is obvious that content marketing takes a different approach with our audience, so, why don´t we use it more?

    • http://todaymade.com/blog Garrett Moon

      Good question Ivan! That said, content marketing is becoming more and more popular so businesses are catching on.

  • http://marketeer.kapost.com/ Andrew J. Coate

    Great post (as always)! Thanks for adding a link to our article!

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks Andrew. Happy to link to your article; it had some good thoughts, too. :-)

  • Michael Klotz

    Hello Garrett, great content, thanks for this! Easy to read and to understand.

    Content Marketing is a good opportunity to get more customers. And the best: You deliver value to a wide range of potential customers and not only advertisment blah. And you broad your own know-how and become an real expert. I think Content Marketing is next-level communication and makes Marketing much better.

    • http://todaymade.com/blog Garrett Moon

      Thanks Michael! I am glad you enjoyed it :)

  • Jahidur Rahman

    Thanks for taking the time to discuss this, I feel strongly
    about it and love learning more on this topic.
    international business marketing
    .

  • fatgirlfoodsquad

    I think there might be some information missing here?

    • http://todaymade.com/ Julie R. Neidlinger

      Sorry if it isn’t clear. Anyone who becomes a paid user of CoSchedule will receive a free notebook.

      • http://webosroundup.com Patrick Campanale

        Is this true even now? If so, that’s awesome! :)

        • http://todaymade.com/ Julie R. Neidlinger

          Yes, we are still doing it :-)

          • http://webosroundup.com Patrick Campanale

            That’s awesome :) I hope to be signing up soon, once we are bringing in $10/month hah..

  • Kerrie Price

    Excellent advice. Thank you.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful, Kerrie!

  • http://www.iproximity.net iProximity

    Great article and a very nice tweet tool. Thanks.

  • Daniel Stephens

    The two best suggestions for my context are the click to tweet and the highlighted question. For click to tweet, is there any plan to include other networks besides twitter? For the highlighted question, I tried playing a little bit with get_comments_link (http://codex.wordpress.org/Template_Tags/get_comments_link) and kept getting 404s. Any chance of you guys making that a plugin? I really like the idea.

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Daniel. Right now, our Click To Tweet is solely focus on just the Twitter network. I’ll pass along the suggestion for making the highlighted question a possible plugin to the rest of the team. It really is handy. Thank you for reading, and letting us know what you’d be interested in seeing as plugins.

  • http://www.theblissfulmind.com Catherine

    As a new blogger, this article has been both helpful and inspiring :) I’m trying to make my blog more focused instead of random things that I did this week. I love the line in point #4: “on a general lifestyle blog, you’re just going to be seen as strangely obsessive about butter.” Haha!

    • http://todaymade.com/ Julie R. Neidlinger

      So glad this post was helpful, Catherine! It’s tough to go niche, sometimes, especially for those of us who like to write about a lot of things :-)

  • http://www.blyve.com/ djksar

    awesome examples. Any other custom Tumblr blogs you know of? looking for some examples that showcase video.

    • http://todaymade.com/blog Garrett Moon

      Thanks! Non come to mind at the moment, but I am sure there are a ton! Good thinking.

  • joe

    Is it possible to integrate scheduled posting into a calender? For example, could I write a post for the 20th June and put it into the date, and on that day it would share with Facebook, Twitter etc? how would one do this?

  • http://WOoArts.com/ Kal Elsehsah

    This is really good to read article. SHARED

    • http://todaymade.com/ Julie R. Neidlinger

      Glad it was helpful, Kal :-)

  • http://blogs4bytes.wordpress.com/ Pallab Kakoti

    Delight.

    • http://todaymade.com/ Julie R. Neidlinger

      Thank you, Pallab!

  • Andy Crestodina

    The “Join the Conversation” tip under Trackbacks is one of my favorites. This is one of my favorite reports and I use it as a way to network with bloggers. It often shows scraper sites that don’t have much value, but I’ve found real gems in here that I would have otherwise missed …and made real friends as a result.

    People who link to your content generally meet two criteria: 1. they make stuff and 2. they like you. Of all the people you can network with, those who meet these criteria are the most helpful…

    • http://todaymade.com/ Julie R. Neidlinger

      Great comment, Andy! You’re right — I’ve seen scraper sites a fair number of times, but I’ve found a few blogs that I’ve gone to and joined in the conversation and made a genuine blogging connection. It’s a great tool.

  • http://writocity.com Harley

    Outstanding article! First I’ve heard of this technique. Steering clear of the Red Ocean and concentrating on the Blue Ocean. Got it!

    • http://todaymade.com/blog Garrett Moon

      Thanks Harley! I hope you find blue oceans ahead.

      • http://writocity.com Harley

        Here in NY, we actually have to worry about Green Oceans. You see the color of our beach water? Not pretty!

  • http://www.themiamiseocompany.com/ Sergio Aicardi

    I love using these reports and blogging about them too. Sharing…

  • http://blog.bufferapp.com Kevan

    Brilliant post, Garrett! I dig all your points. The headlines one really spoke to me. I’ve been loving the headlines on Medium because it feels a bit blue-ocean in that you can try out new things with relatively low risk.

    Awesome stuff! Happy to share this post with others. It’s a great resource! :)

    (and thanks for the Buffer mention!)

    • http://todaymade.com/blog Garrett Moon

      Thanks for reading Kevan! I agree, Medium is fascinating to watch. It is doing a great job of brining the narrative back to content. That’s a blue ocean in itself.

      Also, happy to include the Buffer mention too. You guys are putting out great content!

  • akramquraishi

    Amazing Garrett, This will change my point of view of looking at blogs and their strategies. Do you think you guys are using a Blue Ocean for the CoSchedule blog? If yes, how you are steering away from the Red Ocean (if you don’t mind discussing)?

    • http://todaymade.com/blog Garrett Moon

      I think we are starting to find our way, but there is more we can do (good challenge!). We focus on long-form high-quality content with a high dose of practical application. We are pretty careful with our topic selection, using angles that aren’t normally covered on other blogs. We like to make sure that we are adding something completely new to the conversation. We also go the extra mile with images and custom graphics.

      One thing to note here is that on new blogs (like ours) there is a lot of experimenting that happens early on. Sometimes blue oceans are discovered through experimentation and trial and error. You still have to validate your theories :)

      • http://foundora.com/ Akram Quraishi

        Great to hear that you guys are working to find your blue ocean.

        Looking forward to see how this will evolve. Keep up the good work. :)

  • UaMV

    Excellent ‘Content Hub’ image. And, I love that Pressgram is helping make this very thing happen for people. I’d also suggest similar consideration should be taken in regards to comments and ownership of engagement content that exists on a site (see this video).

    • http://todaymade.com/blog Garrett Moon

      Thanks for the comment and thoughts UaMV. I agree, Pressgram is one of the tools that really works with the hub and spoke model. Thanks for sharing your thoughts!

  • http://ichigoichielove.blogspot.com ichigoichielove

    A very informative and helpful article. I lost my way and fell out of blogging for a long time, this will hopefully help me keep on the path to continue. Making a clear statement and following through… Working on my own mission statement right now. ^^

    • http://todaymade.com/ Julie R. Neidlinger

      Very glad to hear it. If this helps you get on track with your blog, then I’m glad I wrote the post!

  • Omar

    Great Insight, Problem is most companies don’t understand the difference between sharing a kitty video on facebook to creating content that educates clients. Content strategy 101 is basically deciding do you want it to be shareable or are you adding value through an insight.

    • http://todaymade.com/blog Garrett Moon

      Fair point! We need to keep educating others on what content marketing really is :) Thanks for the comment.

  • Narek Khach

    Great post on an important and often neglected topic. Thank you!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you found the post helpful, Narek :-)

  • http://www.ivanwalsh.com Ivan Walsh

    Hi Julie, any suggestions on how many posts to send before you make a direct pitch? Thanks ?Ivan

    • http://todaymade.com/ Julie R. Neidlinger

      I’ve seen lots of discussion (and therefore, lots of disagreement) on when you should make a direct pitch in an email course. We generally lean towards a “soft” sell, and have put them about halfway in our longer courses. Our shorter courses, which are more about building expertise and trust, don’t have a direct pitch, but we do put a footer on them giving them the opportunity to find out more about our product. I’ve seen some who have a course that goes out daily go for the direct pitch after a week. I think the best answer would be to not do it right away, but then, watch your stats. Do people buy? Unsubscribe? Try a few tests and see what happens.

  • gace123

    Thanks Julie for such a comprehensive review. A lot of these are new to me. I will take a look at some of these tools if I feel like giving it a go myself. Up until now I have been using Fiverr to get someone to convert a word document into ebook cheaply.Cheers

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the post was helpful! You know, if the Fiverr method works and you get an ebook out of it, I wouldn’t knock it. :-)

  • http://item-9.com Jason Pelker

    The real question is “which course drove the most product signups?”

    • http://todaymade.com/blog Garrett Moon

      That would be interesting to know, but not necessarily something that we track. That’s a lot of responsibility for one little email course – especially if that wasn’t the original goal. Good thought though – thanks for the comment!

      • http://item-9.com Jason Pelker

        That’s the question that makes a lot of marketers switch over to platforms like InfusionSoft. They want to verify the lifecycle of each lead and determine which tools bring in the most revenue.

        It’s definitely a complicated (and expensive) question. That, along with “what’s the average lifetime value of each customer from each certain source?”, are the two most important questions to answer in any marketing campaign. They’re the signal, while the other questions are mainly noise.

  • Judi

    Great article with many insightful tips and suggestions. I’m going to give this a try!

  • Destiny Malone

    Hi Krista – found this in my inbox and was curious what you guys thought about whether a press release was still necessary. Glad to see “old media” is still recommended in conjunction with the great wide world of new media. I think your explanation of press release formatting is spot on! If I get a press release that leaves too many questions or is poorly written with inconsistent information — and particularly ones that don’t get right to the point — as a busy editor, I just hit delete. Love all these tips. I wrote a blog awhile back going more in depth about the different components of a press release (active tense for headline, etc). It might help others here who are wondering how to improve: http://www.mannixmarketing.com/blog/press-releases/

    • Krista Tolstedt

      Hi Destiny- I’m glad you like my post! Thank you so much for your comment. It’s nice to get an editor’s perspective.
      I absolutely loved your post about the different components of a press release. The detail it goes into is super helpful. I wish I would have read this when I first started writing press releases. I’ll definitely recommend it to people who need more clarification.

      • Destiny Malone

        Thanks, Krista — same here! It’s usually one of our most visited blog posts. People are definitely always in need of assistance when it comes to press releases. Anything we can do to help! :)

  • http://twitter.com/timwut Tim Wut

    Great list! Thank you for putting this together! My running list has been off the top of my head, so there’s more than a few great suggestions in here for us to work with. Great follow up post by Customer.io on how to make your content work twice as hard.

    http://customer.io/blog/writing-guide-reusing-content-email-newsletter-blog-presentation.html

    • http://todaymade.com/blog Garrett Moon

      Thanks Tim! Glad it was helpful. Hopefully you can refer back to it as you go along.

  • http://chuckreynolds.us/ Chuck Reynolds

    Nice list… I wish i had the time lol

    • http://todaymade.com/blog Garrett Moon

      My best advice there is to try one or two new things with each blog post. Then, as you find the ones that work double-down from there. Good luck!

  • http://www.eminentseo.com/ Jenny Stradling

    Holy cow! It looks like you spent some serious time on this post Garrett. I’ll be sharing with my team. Thanks for the share!

    • http://todaymade.com/blog Garrett Moon

      It was time, but it was also good research for our team.Thanks for sharing it with yours :)

  • http://georgia-gibbs.com Georgia Gibbs

    This is such a fantastic list. Can I ask… is there some kind of unspoken cap you should keep in mind so you don’t dilute your content or send off any alarms on the search engines?

    • http://todaymade.com/blog Garrett Moon

      Thanks Georgia! I don’t think there is really a cap per se. If you are going to do things that duplicate your content word for word you might want to wait at least a few weeks before posting to avoid negative effects from Google, but even that isn’t an exact science.

      Usually if you feel spammy, you probably are. I wouldn’t recommend all of these every time. Some content will work better with each channel than others. Let your conscious be your guide.

      Thanks for reading!

  • http://reputer.co/ Reputer

    Great collection that approaches content from many angles.
    Turn blog content into video or ebooks – nice touch.
    As someone before said – all we need now is to invent time!

    • http://todaymade.com/blog Garrett Moon

      Ha. “Invent time” is officially on the to do list. Thanks for reading.

  • http://artistssuitcase.com kentsanders

    Very excited about these new changes. You guys have rocked it with Co-Schedule.

    • http://todaymade.com/blog Garrett Moon

      Thanks Kent! Appreciate you letting us know :)

  • Charlie C.

    Wow, how complete is that…the only thing you left out was the kitchen sink! thanks!

    • http://todaymade.com/blog Garrett Moon

      Hmm… their might be room somewhere. Thanks for reading!

  • http://vitaminapublicitaria.com.br VitaminaPublicitária

    Amazing!

    • http://todaymade.com/blog Garrett Moon

      Thanks! Glad you enjoyed it :)

      • http://vitaminapublicitaria.com.br VitaminaPublicitária

        Thank you for posting! Just head an Copyblogger webinar from newrainmaker.com when Brian Clark talk about not just reposting your content but creating in a way you can re-usit. Thinking like Webinar > Video > Podcast > Transcript > Posts. Amazing!

  • http://naomihattaway.com/ Naomi Hattaway

    Amazing slew of stuff here, Garrett and team! Thanks for sharing this … off to spread to my masses.

    • http://todaymade.com/blog Garrett Moon

      Awesome Naomi! Good luck :)

  • Taja Di Leonardi

    Any recommendation on tools to execute the autoresponder/drip email course?

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Taja. I believe that MailChimp has some autoresponder options (http://mailchimp.com/features/autoresponders/). We use Campaign Monitor. I’m sure any of the popular email services would have autoresponder options.

  • http://writocity.com Harley

    Once again, I’m totally blown away by the wealth of knowledge people can gain from coschedule articles. And the quality of writing is outstanding too! Great Job!

    • http://todaymade.com/blog Garrett Moon

      Thanks Harley, we really appreciate hearing that.

  • Natasha Aidinyantz

    Thanks for sharing this. I didn’t realise since last time I used trends there had been so many improvements made. Now you can subscribe to alerts as well for certain search terms.

    I have subscribed for all my clients to help them with their content strategy!

  • http://blog.bufferapp.com Kevan

    So much awesome advice here, Julie! (And I love to see that you use the distraction-free WP editor. Me too!)

    The most difficult part of writing a blog post for me is simply getting started. The Tyranny of the Blank Page, as I like to call it. Once I have something on there – even if it’s garbage – it becomes incredibly easier to write. :)

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Kevan. I’m familiar with that tyranny, too, both in writing and in art. I got in the habit of making an X on a blank sheet of paper or blank canvas first thing. That way, I could get past the “I don’t want to ruin this nice paper!” and think “I already ruined it. Now it’s time to make it better.” Then I could get going on the art. Getting started is the trick. We just want to be great right out of the gate. Thank you for your thoughts!

  • http://brettthoreson.com Brett Thoreson

    Great resource list! Has anyone had any success with reposting their blog articles on google +? I’m curious about this approach.

    • http://todaymade.com/blog Garrett Moon

      Hi Brett, We’ve had good success. We usually don’t repost the entire article, but will include a lengthy snippet or summary. These posts frequently come up in Google search results in places where our site doesn’t/wouldn’t. I hope that helps!

      • http://brettthoreson.com Brett Thoreson

        Thanks, Garrett… Good to know!

  • Serenity Reviews

    I am very interested in CoSchedule….and am OK with $10 a month, but was concerned that it was $10 per month per blog. Is it $10 total for multiple blogs with their separate social media accounts? That would be awesome! Thanks for this post – extremely helpful for me!

    • http://todaymade.com/ Julie R. Neidlinger

      CoSchedule is $10 a month for each individual blog. You can have as many social media accounts and team members as you want with each blog. We have an overview of our pricing here: http://coschedule.com/pricing

      Hope that helps! Glad you enjoyed the post.

  • LinkedBusiness

    Amazing post. Thanks so much for sharing. It looks like I need to get my team busy…

    • http://todaymade.com/blog Garrett Moon

      Thanks!

  • Anika Jaffara

    Thanks, Julie!

    I’m always looking to uncover “meaty” sources to fuel my research. Great suggestions! An insatiable appetite for learning and sharing knowledge sends us down some very interesting rabbit holes. So I’m totally on board with maintaining an effective accidental research system. Makes for an enjoyable write as well as an enjoyable read.

    Thanks tons!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the post, Anika. Interesting “rabbit holes” is a very apt description of what happens when your curiosity gets the best of you. Accidental research all the way.

  • http://www.thejasonexperience.com Jason Alan

    Interesting…

  • http://www.mancinimarco.com/ mancinimarco.com

    Your graphic style is awesome! Nice to fly here :-)

    • http://todaymade.com/blog Garrett Moon

      Thanks!

  • http://www.feldmancreative.com/ Barry Feldman

    Garrett,
    What a rocking post. Great stuff. I really love #9 and #10.

    Now what about #4? No strategy? I’ve read your past stuff on this POV and I do agree you’ll never succeed by rigidly sticking to a long-term plan. So I guess if I’m disagreeing it comes down to the definition of “strategy.” I feel much of what you’ve offered in this post, and others, actually IS the strategy or plan. My point is you DO need a strategy of some sort. Not a traditional one, but a plan that lays out the essentials… the audience, the topics, the internal process, the measurement. It could be simple: where will you compete and how.

    Thoughts?

    • http://todaymade.com/blog Garrett Moon

      Thank Barry! That’s the only one that I ever get any flack on. You aren’t alone!

      The thing about strategy is that it is often very misleading. I see a lot of companies get caught up on”strategy”. The biggest problem is that most “strategies” are based on guessing and assumptions. They usually suck, or are at least wildly off base. Marketing has been about guessing for too long. It is time to actually put some “strategy” back into our marketing. This post (http://coschedule.com/blog/content-marketing-strategy/) is probably my clearest explanation of this idea.

      • http://www.wsol.com WSOL

        You might only get flack for #4, but calling people dumb for having some of these misconceptions is also a bit harsh. Sure, #2, 3, 7, 8, 9, and 10 do sound kind of dumb, but the others actually seem like valid thoughts from people who don’t know enough about content marketing. A lot of this comes from the entrenched ideas people have about traditional marketing, and they just need to be educated about what exactly content marketing is, and how it has changed the game. Calling them dumb for wanting to tell people about their product, control their brand message, draw inspiration from others’ success, or just have a strategy is a bit much, isn’t it?

      • https://www.max-profits.com/ Max-Profits

        I do understand where you’re coming from with post #4 though, although a plan I believe is essential, (better to take an educated guess, than just shoot in the dark).

        Developing a long term plan and blindly following it is not the right approach. – Which was my interpretation of #4.

        Trial and error is essential, no matter how much experience one has, there is no guarantee that what worked last time will work again.

        Provide valuable content in several blogs, and the ones with the best responses are the ones your should continually create.

        But an original plan is essential, do some research see what typically converts the best, how can you make your posts as appealing as possible, and then out of these see which works best for you.

        P.s. for #8 here’s an excellent blog on how to get (legally) and incorporate photos into your blog to have the best effect. http://www.copyblogger.com/powerful-images/

        • http://coschedule.com/blog Garrett Moon

          Planning out what you will do v.s strategizing about why it will work are different things. A plan is fine, as long as you are willing to change it often. “Marketing strategies” are very typical marketing documents that assume they know a whole lot about things they don’t, and they frequently prevent learning.

          Thanks for the comment!

  • http://pertingomarketing.com Brenda Coonan

    This is a really interesting premise for content writing Julie. It is something that is promoted heavily in product and service promotion (a significant part of my background) but not as easily practiced in writing. It is something that really takes planning. Your efforts to explain and put it in practice yourself are admirable. Thanks for sharing.

    • http://todaymade.com/ Julie R. Neidlinger

      I’m glad the post was helpful, Brenda. Making a product scarce when your product is writing is a tricky thing to wrap your mind around.

  • http://unbounce.com Tia Kelly

    Beautiful, shareable images in this post Garrett! This is going to have me clicking through to a few more that address all the issues mentioned :) Wholeheartedly agree with #2. The passion and knowledge found in Oli’s writing is without a doubt a main component of what drove the initial success of Unbounce (and why he’s now focussing on thought leadership and getting out there). Although we also love working with great content creators like you and our other guest authors!

    • http://todaymade.com/blog Garrett Moon

      Thanks for stopping by Tia! I always love hearing Oli’s take on landing page optimization. He has certainly taught us a thing or two here at CoSchedule. I also love writing for the Unboune audience. It is a smart and talented bunch!

      Glad you enjoyed the post. Thanks again!

  • http://workouttrends.com/ Anant Mendirattta

    loved your post julie. me too keeping an eye on the medium platform. but your take on it was phenomenal. thanks.

  • http://www.shoppingguide.co.nz Vivian

    Feel free to delete this comment once it’s fixed! I spy a typo! Goolge! hehe =)

  • bagwag82

    This is a really helpful post thank you so much for sharing.

  • http://boutiquejapan.com/ Andres Zuleta

    Love this! Having so much fun with CoSchedule.

    • http://todaymade.com/blog Garrett Moon

      Awesome to hear Andres! Thanks for using CoSchedule!

  • Holly McIlwain

    Fascinating angle to subscriptions and exclusive content that we had not considered. In fact, I thought just the flip side of the coin that requiring peeps to subscribe would reduce viewership. I can see how these tips would drive readers and I’m going to give it a try. Thanks Y’all.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you found a few ideas to try from this post, Holly.

  • Dennis Fischman

    Very clever!

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Dennis. :-)

  • Liz

    Great article!

    • http://todaymade.com/ Julie R. Neidlinger

      Thank you, Liz. I hope it gave you a few new ideas!

  • Rachel Ramey

    Numb3rs was one of my favorite shows!

    I’m not sure it’s fully accurate that people “don’t read what they find.” I mean, I read THIS whole article. (Brown M&M’s and all. I’m not sure I processed all the details, what with my head cold-induced brain fog, but I read it.)

    That’s what I love about Pinterest. Not reading something now doesn’t mean I can’t read it later. Sometimes I just don’t have time right now. And sometimes it’s not relevant for me right now, but I know it will be later. These things used to disappear into a virtual black hole, but now I can save them in a logical place where it’s easy for me to find them again. I may not read all of those articles right away when I find them (although lots of them I do), but I do go back and read a lot of them later when the timing is a more logical fit.

    I’m sure I’m not the only one who reads some things now and saves others for later.

    That does get me thinking about calls to action, though, and I wonder if maybe some of our calls to action aren’t the right ones. I wonder if sometimes our calls to action ought to BE more about saving something for later, if the timing is not right for a given reader. If I have a reader with a toddler and I’m writing about kindergarten, I’m probably not going to capture that reader’s full attention right now. But if I can get her to bookmark or pin the post to a “kindergarten” folder or board, I might get her coming back in a year or two when her child is about to enter kindergarten.

    • http://todaymade.com/ Julie R. Neidlinger

      I can completely understand what you’re saying about a CTA that allows me to decide later. I suppose it isn’t the ideal option for a content provider to offer when they want an email address and are building a list, but if you’re willing to let your readers discover you on their own time, it might do the trick. As a reader, I would appreciate it. In a way, simple tools like Buffer or Pocket let us do that. I often use Buffer as a “read this later” tool. It goes to my Twitter feed, and when I have time, I hop on their and read it in full.

      And thank you for reading the full article. Not everyone will :-)

      • Rachel Ramey

        I don’t know that it’s the ideal primary CTA, but maybe if we acknowledge from the start that there are readers who simply are not going to read right now, we could create an additional CTA to catch these readers.

  • disqus_W4KjfaOksA

    Very good, Lisa. I love the ending. I’d like to write more, but, as you say, quotas are dangerous things.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the post. Thanks for respecting the “quota” concept. :-)

  • http://www.shoppingguide.co.nz Vivian

    Love it! Thank you! =)

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you liked the post, Vivian!

  • Anne McAuley

    Nice to see the old school blogging techniques still work.

  • http://sognandoemma.wordpress.com/ Marta Traverso

    #9: apologize if you make a mistake, or inadvertently disrespect to your reader.

    #10: if you need to write (sell) something you do not believe in, think twice before doing. Your reader might notice.

    What about them? :)

    • http://todaymade.com/ Julie R. Neidlinger

      That sounds like a good addition, Marta :-)

  • http://theblog.jessikerbakes.com Jessiker Bakes

    Brilliant post!

    • http://todaymade.com/blog Garrett Moon

      Thanks, glad you enjoyed it :)

  • http://www.teamgraphika.com/cheap-logo-design/ Justin Cordle

    good job :)

  • Asif Ali

    You can also Read Related below Post

    Top 200+ High PR Press Release Submission Sites – Visit Below Post Link.

    http://www.kingtricks.com/top-200-high-pr-press-release-submission-sites/

  • http://thefitty.com Linda @ Fit Fed and Happy |

    Great article; thanks for sharing!

    • Krista Tolstedt

      Thank you and thanks for reading!

  • http://www.chicagonow.com/inspire-me-chicago/ LadyA-The FystyMama (TFM)

    Yes, very informative! Thank you!

    • Krista Tolstedt

      Thank you for reading!

  • http://www.pankajsaharan.com Pankaj Saharan

    This is an excellent list, thanks Garrett! Bookmarked & shared…

    • http://todaymade.com/blog Garrett Moon

      Glad to hear you enjoyed it. Thanks Pankaj!

  • http://www.buzzfarmers.com/ @amaaanda

    As someone who ghostblogs for CEOs I don’t find it unethical to me personally. It doesn’t hurt my feelings or bruise my ego when my name isn’t on something I wrote. I work with CEOs, talk to them on the phone, have meetings with them, and gather their thoughts, then put them into writing. Why should I take credit for their ideas and thoughts, just because I’m a better writer than they are? I think there’s a lot of ego within the writing community where people demand their byline, but ghost blogging is a bit different and misunderstood.

    Where I agree with you is where a company hires some guy overseas to write a random topic and then says they wrote it. Worse than an ethical issue, that’s just an issue with quality. Do you really want someone writing under your name that you’ve never talked to, saying things you don’t think or believe in? All for the sake of SEO? Again, I wouldn’t consider that unethical because the writer signed up as a ghostblogger, but it’s not great for business, either.

    Great discussion though.

    • http://todaymade.com/ Julie R. Neidlinger

      I think what you initially described is what Falls describes as being more than a copy writer than a ghost writer, since the CEO provides you with ideas and input. The second scenario, where there is no input at all and someone writes it and you put your name on it – that’s where it starts to get sketchy. Thanks for taking part in the conversation!

    • http://nataliepetitto.com Natalie Petitto

      I recently had a surprise ghost blogging experience, in which I agreed to write without a byline, but I did not agree to having another writer’s name on my work. I was working with a new vertical, so it was important for me to be able to use the clip. Apart from this, I also do not mind my name not being on a blog or article. I’m well past wanting to see my name in lights. It’s difficult to call it unethical if it is agreed upon. I ghost write a newsletter for a CEO, and I get a kick out of the shares and comments it gets on social media, because they’re directed at the CEO, who is the face of the brand and didn’t contribute a word. I knew this would be the case when I signed on, so in this case, it is entirely ethical.

      • http://NotreEglise.com Stéphane Kapitaniuk

        Natalie, the ethics go further than just asking the question: “is the ghostwriter ok with it?”

        The readers are being told they’re reading something the CEO wrote, but in fact didn’t. That is clearly deceiving your readership? Unethical? I definitely think so. If the ghost writing is good enough to be passed on for the CEO’s writing, why don’t you just go ahead and say who wrote it and let the CEO sign off a short editorial piece that he actually wrote?

    • http://NotreEglise.com Stéphane Kapitaniuk

      Hi Amanda,

      It sounds like you’re not doing complete ghost writing. However, I would like to point out that it isn’t because your feelings aren’t hurt and your ego isn’t bruised, that it isn’t unethical to put your name on someone else’s work.

  • http://nataliepetitto.com Natalie Petitto

    Ghost blogging is definitely a tricky subject, and yes, I’ve done it. I don’t have an issue with not receiving a byline, but I don’t think another individual should put their name on a piece of writing he/she did not author. That is unethical, in my opinion. With the quantity of content being churned out by companies, you’d think it would be understood that these companies have to hire writers for their blogs. So, why hide the names of the writers? The other problem this presents is that writers depend on clips to present to potential clients. For a writer, clips are the equivalent of references. Clips without bylines are difficult to use, because clients may not be convinced the writer actually authored the piece. If another individual’s name is on the piece, the clip is useless.

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for adding to the conversation, Natalie. I had not thought about that angle, that we use clips as samples of our work and that ghost blogging does, indeed, prevent that from happening.

  • http://www.qpractice.com/ lisaleague

    This is awesome! Is there a video of this available?

    • http://coschedule.com/blog Garrett Moon

      Not yet, but it is something we are working on! Thanks for reading Lisa!

  • Geoffrey Winn

    Lots of good stuff here, especially the drafting apps. Thanx

    • http://todaymade.com/blog Garrett Moon

      My pleasure Geoffrey – thanks for reading!

  • tom_m

    Short links were created because Twitter created the problem. There was no problem with URLs until then…And there shouldn’t have been with Twitter because when posting a status update, Twitter should have dropped out URLs by running a simple regular expression to discount URLs from your message character count.

    Short links are a problem on the internet because it slows the internet down (extra DNS resolutions) and creates the potential for broken links and even incorrect links (if a short URL is recycled for example).

    It’s a problem for tracking too because you don’t really know where the visitor came from. You only know where the short URL was created. This means you would need to create a whole new marketing strategy based on several short URLs when something as simple as Google Analytics already took care of that problem for you. So again, we’re in a situation of unnecessary complexity and extra work.

    Also as you mentioned, it’s bad for SEO because the URL has no keywords in it if it’s shortened.

    Long URLs are a DISPLAY problem. Nothing more. It was solved incorrectly. Short URLs are horrible for the internet and we have Twitter to thank.

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks for the information, Tom. Appreciate it.

      • tom_m

        =) I am strongly against them haha. But your welcome. Good article.

        • http://todaymade.com/ Julie R. Neidlinger

          No worries! It’s good to hear from all views :-)

  • http://HowToWriteBetter.net/ Suzan St Maur

    My approach to ghost blogging is simple. I ghost blog for brands, not individuals: this tends to happen with large organizations which have a “corporate voice” and are happy to run blog posts attributed to the bigger picture rather than to individuals.

    With smaller companies, though, I discourage them from hiring ghost bloggers because they – the individuals – usually ARE the brand. Ghost blogging is a no-no here. So instead of ghost writing for them, I teach them how to write blogs for themselves. This I do through F-2-F workshops and also 1-2-1 tuition.

    Even within larger companies, I go in and coach their blogging team and show them a) how to write for blog and b) what to blog about, so my only participation is to act as editor and hand-holder.

    It’s not rocket science. And it leads to a much more honest incarnation of blogging, in line with what your excellent article is talking about.

    • http://todaymade.com/ Julie R. Neidlinger

      Good point, Suzan, about blogging for brands vs. blogging for individuals. Thank you for adding to the conversation!

  • Goleng Lucky

    I agree with tom_m and I also like the article… it’s in-depth!!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the article. Thank you for reading!

  • http://NotreEglise.com Stéphane Kapitaniuk

    Love your articles folks. Coschedule isn’t just a great app, its also a great blog!

    • http://todaymade.com/blog Garrett Moon

      Thanks Stéphane!

  • http://www.hijos-del-atomo.com/ Christian Orellana

    Excellent tips. I guess the takeaway message is: test! Try different configurations, keep the one that gives the best result for your audience.

    Thanks for the tips!

    • http://todaymade.com/blog Garrett Moon

      Testing is good, although it would be hard to get good data on that unless you make custom buttons of some sort. Totally possible, just a little more work. I think for most people, focusing on the left or top of the page is a good takeaway.

      Thanks for reading!

  • Matthew Geller OD

    Great article. The best part is the focus on the Vanity URLs. I will go ahead and make a purchase on one. Thanks for the advice.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad the article was helpful to you, Matthew. I have a “vanity” URL for my own blog, too. They are simple to setup.

      • Armand

        How do you set them up?

  • http://chuckreynolds.us/ Chuck Reynolds

    Thanks for using my face – 60% of the time using my face in a blog posts increases conversions every time. :)

    Hah… anyways. What I’m pretty good at, sometimes, is getting blog post ideas into either IAWriter or Evernote… what I’m bad at is finding the time to complete that initial thought I had whenever I had it. Others I feel I need to research a lot more before I do post it. My brain works like twitter… quick in quick out and in short bursts… the more I try and think about what I was doing I forget it more. #braincrack It’s finding the time to clear my head and have nothing else going on (girlfriend, friends, social media in general, life stuff, etc) to not have the distractions and get things written and completed. Same reason I can’t read a book.. just can’t focus long enough w/o having work or other stuff get in the way. :)

    • http://coschedule.com/blog Garrett Moon

      Lot’s of shares on this post Chuck! You must have done something right :)

      • http://chuckreynolds.us/ Chuck Reynolds

        You’re welcome – I’ll be here all week.

  • Yasmine Makki

    Really great post, lots of takeaways here!

    • http://coschedule.com/blog Garrett Moon

      Thanks Yasmine!

  • mattrule

    I use a WP plugin called ‘Pretty Links’ which I find really useful for link shortening. The name says it all – the links are short, they look good, don’t negatively impact SEO and I can track where people are coming from.

    For example, one of my clients recently created this blog post: http://josiethomson.com/13-habits-of-highly-effective-mindsets/ and by using Pretty Links, I was able to shorten it to this: http://josiethomson.com/mindsets without it affecting the SEO.

    Plus, people are much more likely to click as the link looks (and is) safe.

    • http://todaymade.com/ Julie R. Neidlinger

      Thanks, Matt. I hadn’t heard of that plugin before, so thank you for sharing.

  • http://minhacasadecorada.blog.br/ Mario Martins

    @JulieNeidlinger:disqus Jetpack tiled gallery is better (and lighter) than any other gallery provided by other plugins.

    • http://todaymade.com/ Julie R. Neidlinger

      That’s good to hear, Mario. I’m not a heavy user of it, and sometimes people give JetPack a bad rap. Glad to hear it’s a good gallery option.

      • http://minhacasadecorada.blog.br/ Mario Martins

        @JulieNeidlinger:disqus, i’m a heavy user of WordPress and CoSchedule “newborn” client. In the beginning Jetpack wasn’t so good, used to be a big consumer of resources in WP instances (memory and process). But now its fine! :)

  • http://www.604website.com Dinnae Galloway

    While I imagine I’m a rarity in this, I wanted to point out another angle on the uses of “cheap content.” I purchased a “pack” of PLR (private label rights) articles, not to publish, but to use as inspiration for my own writing, rather than spending hours on blogs getting distracted from my research. (I haven’t yet actually used it though! Still too busy READING blogs… lol!) My biggest challenges with my blog (from your list) are numbers 1 & 2: not enough time, and not enough to write about. Well, actually that’s a lie. I have TONNES of stuff to write about, but so much so that I don’t know where to start. And the time aspect, while I will be actually writing the articles, much less time will be spent trying to figure out WHAT to write.

    I am too nit-picky to simply post someone else’s writing… to me, my writing needs to “sound” like me. I’ve often had people tell me that they easily imagine me speaking what I have written, and that to me is KEY when connecting with my audience. Plus, I really don’t want word-for-word content regurgitated on my blog/social media feed. It’s not good for SEO! And, I also don’t like posting “facts” without checking them… but like I said, I imagine my style of usage is rare.

    • http://todaymade.com/ Julie R. Neidlinger

      Dinnae, that you for your comment. I had not even thought about that kind of approach to blogging; it is intriguing. I like what you say about “voice”, and how people like our voice, not someone else’s voice. It does matter, and ghost blogging can hide that voice. Thank you for reading!

  • http://melanpop.com Patricia Jordan

    Looks like I have my work cut out for me. This blogging thing is much harder than I thought. Just glad to find great info. on what I should be doing!

  • http://www.briangerald.com/ Brian Gerald

    As a reader, I frankly don’t care whether you wrote it or someone else wrote it (no offense Julie). I’m here for the information and so whether Julie wrote this article, or Julie and a team worked on it together, or someone else wrote it and put Julie’s name on it, I’m coming here because I like the content I find here and it’s useful. The “relationship” is between me and your (well, really CoSchedule’s) content. If you start posting crappy content, whether Julie writes it or some unnamed ghostblogger in another country, I’ll stop reading.

  • http://notashamedofthegospel.com/ Peter Guirguis

    You guys are rock stars!

    Just when I thought CoSchedule couldn’t get any better, you guys add even more features and save me a ton of time!

    I love CoSchedule and I love your team!

    Yours Truly,

    A Raving Fan

    • http://todaymade.com/blog Garrett Moon

      Thanks Peter! That is awesome to hear :)

      Thank you for using CoSchedule!

  • http://www.keithferrin.com/ Keith Ferrin

    This is really good Julie. I have always been fascinated by memory and how the brain works. Thanks for the post. BTW – How did you get your “click to tweet” box to be orange with the quotes in it? I use the basic one (and really like it) but would LOVE to able to customize it a bit like you’ve done here. Thanks.

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Keith. Glad you enjoyed the post. The orange box is something custom we created for our own blog (as was Click To Tweet, at one time). I talk a bit more about it in this post, at the end: http://coschedule.com/blog/blog-features/ It’s how we handle quotes and such, and give them a little bit of visual interest in a post that doesn’t have a lot of graphics.

      • http://www.keithferrin.com/ Keith Ferrin

        Thanks. I’ll have to see if my theme has anything custom like that. Love the look.

  • Sara

    I love the idea to put the social buttons where you’ve concluded is the best spot but one of my readers reached out and said it hovered over my posts on her mobile phone, which is where she always reads my blog! Since a lot of my readers are mobile I decided to take the social buttons from that location down. PS: I LOVE this blog – great content!

    • http://todaymade.com/blog Garrett Moon

      Thanks for the comment Sara. Really happy to hear you are enjoying the blog :)

  • http://www.loveyourniche.net LoveYourNiche

    I will DEFINITELY be using these techniques. Great article.

    • http://todaymade.com/ Julie R. Neidlinger

      Happy to hear the article was useful to you!

  • http://www.seleyenda.com/ Sergio Sala

    I like the update, thanks! I’d like to have two things:

    1. Bufferapp posts option to see in the Calendar.
    2. App or mobile friendly!

    • http://todaymade.com/blog Garrett Moon

      Thanks for the ideas Sergio, we like both of those :)

  • Oliver Bock

    Great article Garrett. Lot’s of useful tips.

    • http://todaymade.com/blog Garrett Moon

      Thanks Oliver – glad to hear that!

  • Chelsea Gleich

    I’ve definitely taken photos and posted them online for events I’ve been a part of before, and didn’t think to post a sign saying that their presence is consent. Great point! I’ll keep that in mind for the next one.

    • KristaJTolstedt

      It’s a friendly reminder so no one is surprised when their picture shows up online. Thanks for reading, Chelsea. :)

  • http://www.unveiltheweb.com/ UnveiltheWeb

    Hi Garrett,

    This is my first time to the site, and I have to say it was an real treat!

    I knew having social buttons at the bottom was important so that readers could share after they read an article that they were impressed with our just wanted to share for any reason.

    However, I never thought of putting them into the top left corner and would not have until I saw the heat map above. That absolutely convinced me that I had to do it.

    So, I jumped immediately into action and added the smaller thumbnail icons to social sites. I get massive engagement on my articles and shares at the bottom, but if I can get more social shares by having it at the top I don’t want be foolish and possibly miss out.

    In regards to the sites you mentioned that are not using social buttons on their site, if they don’t want them that’s their choice. It makes it harder for me to copy/paste and share and I most likely will not. I did look at Signal v Noise’s site and I have to say that it’s so boring and uneventful I found that to be a distraction and kept me from wanting to read the articles. Perhaps it works well for their target audience and I’m just not in that audience grouping.

    Anyway, your article was so well written that I will be sharing it on my social media sites and I will be including it on my blog on Saturday when I do my “Saturday Review.”

    Looking forward to more great content form you!

    Sincerely,
    Don

    • http://coschedule.com/blog Garrett Moon

      Wonderful, thank you Don! I am so glad to hear that you enjoyed the blog and our content. Also, I am glad you were able to apply some of the data to your site right away! I hope it helps.

      • http://www.unveiltheweb.com/ UnveiltheWeb

        Hi Garrett,

        I jumped right over to my sight and made the change immediately. Glad I did!

        Thanks for commenting so quickly,
        Don

      • http://www.unveiltheweb.com/ UnveiltheWeb

        Hey Garrett, I loved the article so much I added you yesterday to my Saturday Rewind article with a highlight and link. If you’re interested, here is the link: http://www.unveiltheweb.com/articles/rewind-saturday-top-bloggers-week/

        • http://coschedule.com/blog Garrett Moon

          Wow, thanks!

  • http://www.donloper.com/ Joshua Steimle

    Hi Garrett, well written. Given what you’ve outlined above, how does it relate to what Bill Belew says in this SEJ post? http://www.searchenginejournal.com/better-content-marketing-long-form-short-regular-posts/92219/

  • http://www.lawrencewilson.com/p/about-me.html Lawrence W. Wilson

    I love the idea that we learn creativity! Most of us believe we either can or can’t create (usually can’t). This is so encouraging.

    • http://coschedule.com/blog Garrett Moon

      Absolutely! We just need t learn to see differently and embrace the process.

  • http://stancebranding.com/ Justine Espersen

    This is so true and definitely helps remove all of the assumptions with being creative. It’s so common to assume that you’re either creative or not — there’s no middle of the line. Thank you for sharing!

    • http://coschedule.com/blog Garrett Moon

      Thanks for reading Justine!

  • http://johnrmeese.com/ John R. Meese

    Great resources and tips here! My favorite distraction-free writing app is Gingko. I wrote about it recently (see The App Every Creative Dreams Of). Quick note on Markdown, I’ve used a plugin called “Jetpack Mardown” (works separate from Jetpack) that adds Markdown support to WordPress. It’s handy when you want to write directly into WordPress, without worrying about all the code.

    • http://todaymade.com/ Julie R. Neidlinger

      That’s a great tip, John! I had not heard of that before; that may be something I’ll check out. Using Markdown is pretty handy.

      • http://johnrmeese.com/ John R. Meese

        Definitely. I only started using Markdown a few months ago. I don’t know how I got by writing without it before!

  • Eric

    Awesome article and very descriptive! I will definitely look to implement this strategy or perspective toward creativity from now on.

    • http://coschedule.com/blog Garrett Moon

      Cool! Thanks Eric!

  • http://lizjamar.com Liz Jamar Palmer

    Scrivener. It’s packed with great features like index cards (which are amazing) and note keeping, but you also get distraction free writing with the click of a button. http://www.literatureandlatte.com/scrivener.php

    • http://todaymade.com/ Julie R. Neidlinger

      I’ve actually downloaded and tried Scrivener a few times. I really ought to give it another go; it looks like an intriguing program, but with a bit of a learning curve. Thanks for sharing it, Liz!

      • http://lizjamar.com Liz Jamar Palmer

        There is a slight curve, but it is well worth the time. Especially when you master the note cards and scrivenings for layout. You can move the note cards around and actually move the corresponding text. Great for rearranging scenes in a novel.

  • http://trishussey.com Tris Hussey

    I’m a huge fan of Ulysses III for my day-to-day writing, but as a team we use Quip.com (which has a great distraction-free mode). For book-length content I also use Scrivener. One adjustment for people switching away from “normal” word processors is distraction free tools focus so much on the words, that people used to seeing how it will look (on screen or print) can get caught up worrying about that. To bridge this gap I also use Brett Terpstra’s Marked to turn Markdown (and similar) documents into formatted documents that you can see as you work.

    • http://todaymade.com/ Julie R. Neidlinger

      I’ve used Marked (and a few similar apps) and I LOVED it. It’s the perfect combination of Markdown with the visual interpretation. Quip looks fascinating – I’ve not tried that yet.

  • Laurence Zaied

    Hi,

    Nice tips. I use sometimes the distraction-free mode in WordPress but I realised that most of the time, my best time for writing is on the go. So mostly, I use Evernote to write my blog post. It is quite efficient to avoid distraction. When my article is ready, I just copy-paste it to WordPress and add the formatting.

    Laurence

    • http://todaymade.com/ Julie R. Neidlinger

      That’s a good solution; a lot of us are writing on the go and not in WordPress itself. I use Google Docs a lot for this, and also Microsoft OneNote. Thanks, Laurence!

  • Frank

    Great article, great technique!
    I just tried the technique with this article: my car is pulling another car (association) in my city (multiple ways) when we run into a dino (unusual) in the middle of a roundabout with 10 exits (too complex, too much), so I return to the beginning (repetition). Now I will never forget.

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the article, Frank. Looks like you have a pretty good grasp on these memory techniques!

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  • Jessica

    When people comment on my “talent” for design and art I always remind them that I have been training in art my whole life. I wasn’t born with the ability to design at a professional level. It is something you have to learn like any other trade, and I will be studying how to improve for the rest of my life.

  • Constance Woodson

    Great article. Recently started using free distraction writing mode and like it. Especially the floating menu option to edit from instead of scrolling up and down saves time and increases creativity!

    • http://todaymade.com/ Julie R. Neidlinger

      Happy the article was helpful, Constance. I agree – once I “discovered” DFWM in WordPress, I never looked back. Much better.

  • Alison Bergblom Johnson

    For blog posts I write in Byword, which uses Markdown. The best part about Byword is being able to export the Markdown to html in one click. Then I can paste it into the html box on WordPress, tinker a bit more and I’m done.

    Like others, I am a huge Scrivener fan. Working on my memoir in it.

    • http://todaymade.com/ Julie R. Neidlinger

      Byword looks interesting, Alison. Thanks for sharing it with our readers!

  • http://www.mostpixels.com/marketing Steve Faber

    Garrett,
    Fargin excellent post! I agree with Barry, though. (It’s not the first time) Although a battle plan rarely survives first contact with the enemy, generals still cook them up, and so should marketers. The key is being able to adjust your plan for changing situations. Since resources are scarce and marketers often have trouble producing enough content, a plan helps ensure you know what your content needs are likely to be for the immediate future. It helps you keep resources from going to waste

  • Elizabeth Hall

    This is a great post and it definitely makes you think. However, I am in agreement the the other commenters on the straegy point. As a brand you really need to have a place to start and a plan. Then you make changes along the way. I personally believe a strategy is very import.

  • http://grantgrigorian.com Grant

    Thanks for the ideas here.

    I too have a very difficult time finishing blog posts. I literally have a list of dozens of post topics and even notes – it’s polish that seems to take forever to get right. Or maybe it’s a simple fear of posting something publicly, and so I sweat over it too much and everything else is just an excuse? There is such a thing as taking too long to ship.

    Also, it would be encouraging to know that it gets better overtime – i.e., it’s possible to get into the groove and be able to crank out blog posts without taking too much time.

    • http://coschedule.com/blog Garrett Moon

      Hey Grant, that’s a common fear. I would recommend forcing yourself to publishing something every day or every week for a year – just as a way to force yourself to get out of this habit. It might work :)

      Good luck!

  • http://www.unveiltheweb.com/ UnveiltheWeb

    Hi Garrett,

    Every point it on here is so spot on!!!

    I run into businesses all of the time that just think social media is another advertising medium. If I post my stuff enough, someone will see it and want to buy it. Problem is, few see it and even less buy it because they don’t understand the tool.

    It’s “social” for a reason…

    The key for my growth has been to identify what the problems are that I solve. Once I know that, It’s easier to define the audience and discern where they are at online.

    From there, creating a strategy with goals and objectives becomes much, much easier that just saying I’m going to grow Twitter by … numbers. That does nothing!

    Again, I enjoyed the post, but I feel that if a company would do the hard work of really digging, knowing themselves and what problems they solve, who they solve them for and how their products/services fit into the messaging, the vision, strategy, goals and objectives become clearer and they are ready to engage with an audience who is waiting for them.

    Thanks again for a great post Garrett,
    Don

    • http://coschedule.com/blog Garrett Moon

      Great points here Don – thanks for adding them!

  • OwnStLucia

    Fun to read and highly informative. Thanks for sharing guys

    • http://todaymade.com/ Julie R. Neidlinger

      No problem. Glad you found the article helpful AND fun to read. :-)

  • http://www.yusef.es Yusef

    My favorite distraction-free writing tool: http://www.calmlywriter.com
    Disclaimer: I’m the author

  • jasmine nile
  • jasmine nile

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  • http://www.carolamato.com/ Carol Amato

    Hello Garrett,

    Don Purdum sent me over from his Rewind Saturday post, and it’s my first time to your site as well. :)

    You’ll be glad to know that after reading your article, I switched my sharing buttons to the left side as opposed to top/bottom.

    The only thing that is negative for me is that it’s not “floating” and stays in one fixed position.

    It’s not a heavy plugin and doesn’t cause a lot of ‘requests’ to the server, so I like it, plus would not want to spend time searching for another ‘light’ social sharing plugin that will transfer all my existing numbers/shares over… Been there, done that, and didn’t like it. LOL

    Thanks for an action-prompting article! Will not share this post. :)

    Carol Amato

    • http://coschedule.com/blog Garrett Moon

      That’s great Carol! I hear you on the lightweight plugin. Site speed is a really important issue, so you have to keep things in balance with that. Good luck!

      • http://www.carolamato.com/ Carol Amato

        Update:

        Angela McCall alerted me to the fact that when she was viewing my blog post on her tablet that the social media buttons were in the middle, and unable to be turned off or moved, creating a very annoying experience.

        I checked my Google Analytics and I do, in fact, have a small group of readers using tablets, so I’ve decided to go back to my original configuration of top and bottom.

        Wanted to let you know. Thank you Garrett and Angela! :)

  • Angela McCall

    Hi Garrett,

    My first time here as well. I’ve seen your post thru Don Purdum, He’s the greatest salesman around here. LOL. Anyway, I read your post just now from my tablet. And your social sharing button doesn’t show on my tablet. I don’t see them on the side like that now. But it does shows on my iMac computer.

    The moment I read your post, I added another social sharing button on my top one. I already have it on the bottom but guess it needs another share buttons up there. I’m using AddThis social share buttons coz I tested this one…it works on computer, tablets, and iPhones. So many social share buttons out there that doesn’t work on tablets…I got tired telling people and so on my tablet, I don’t use their buttons but my OWN buttons built in the tablet already. Anyway, people need to know that they need responsive share buttons as well.

    Have a good day!

    Angela

    • http://coschedule.com/blog Garrett Moon

      Good points here Angela! I think one of the biggest problems is that the sharing experience on the tablet is terrible, even if there are sharing buttons present. Most networks don’t optimize their experience well for the tablet. In browser solutions also tend to leave a lot to desired too.

      Good thoughts, thanks for sharing them!

  • http://markandphil.com/ Daniel Schutzsmith

    I second what Sergio said!

  • http://www.casitadelcuco.es/ Geert De Decker

    Hello Garrry, thanks for the tips. Shall take some time to review which ones work very well for my very own work. It is getting time that I have to write down my very own tips and share them as well. But if I can give one. Share your Facebookpage posts with the Facebook groups you are member of. Unfortunately you can not do that using the name of your page, but as your profile. So you should do this only when you want to link to your website not to your Facebookpage.

    • http://coschedule.com/blog Garrett Moon

      Thanks Geert!

  • http://iteachblogging.com/ Renee Groskreutz

    The perspective that you have provided in the fundamentals of writing a title are wonderful here. Your example about goal setting is perfect. Ok so now I have to go apply this to my podcast titles, darn you and thank you at the same time.

    • http://coschedule.com/blog Garrett Moon

      Glad it was helpful Renee! Good luck :)

  • http://gnelsonj.com/ Nelson Joyce

    Thanks for including @LeadInApp:disqus Garrett! Happy to be included along with these other great WordPress Marketing products.

    Just an FYI, LeadIn includes an option to collect leads via a full-screen popup as well as a hello bar type layout in addition to the bottom right. We should update the site to reflect that. Thanks for the free user test. :)

    • http://coschedule.com/blog Garrett Moon

      My pleasure Nelson! Thank you for the correction, and the great plugin.

  • http://www.christiankonline.com Christian Karasiewicz

    Thanks for putting together this collection of WordPress plugins. For OptinMonster, which template did you use? Was this the stock one or customized with CSS?

    • http://coschedule.com/blog Garrett Moon

      We upload a custom image with a few css customizations. I think that is the way to go, as many of the templates are feeling a bit overused these days. Hope that helps – thanks for reading.

      • http://www.christiankonline.com Christian Karasiewicz

        @garrettmoon:disqus, I figured. I agree with you that a lot of the templates are a bit overused. Glad to see some variety! Keep up the great work.

    • http://www.wpbeginner.com/ Syed Balkhi

      Christina, we have the custom image template which saves you from editing a lot of CSS. That’s the template they’re using here at CoSchedule.

      You simply upload a full width background image, and then if you want to tweak minor CSS for the tiny overlay form, then you can do that.

      I agree, that’s the best way to go as well.

      We’re working on adding more skins once v2.0 is out :)

      • http://www.christiankonline.com Christian Karasiewicz

        Thanks @syedbalkhi:disqus. Looking forward to v2.0!

  • http://www.FredCampos.com/blog Fred Campos

    Garrett, wow, excellent post! I am “emotional” just thinking about it. Ok, I have some homework to do on my blog. Thanks for the great tips and great tools. I’ll never think about titles the same.

    • http://coschedule.com/blog Garrett Moon

      Appreciate hearing that Fred! Thanks for stopping by.

  • Guest

    Awesome updates! CoSchedule just keeps getting better and better! Thank you all for your continuous work on an already great plugin.

  • http://thecinnamonhollow.com/ Crystal Martin

    Awesome updates! CoSchedule just keeps getting better and better! Thank you all so much for your continuous work on an already great plugin.

    • http://coschedule.com/blog Garrett Moon

      Thanks so much for using CoSchedule Crystal! We’ll keep at it :)

  • http://nathalielussier.com Nathalie Lussier

    Yay for increasing leads and subscribers from your website! I just wanted to throw our free WordPress plugin into the ring, too. It’s called PopupAlly and it’s totally free – and we’ve got a premium version on the way that’s going to take things off the charts.

    http://nathalielussier.com/blog/seo/free-wordpress-popup-plugin

    It’s got a 5 star rating in the WordPress directory, and we’re excited with the results people are getting on their list building efforts too!

  • Sherri@MadeFromPinterest

    We use OptinMonster and love them!!

    • http://www.wpbeginner.com/ Syed Balkhi

      Thanks for the kind words :)

  • Goleng Lucky

    Simply amazing and insightful!!

    • http://coschedule.com/blog Garrett Moon

      Thanks Goleng!

  • http://camhproject.com Ames In NC

    I like paid themes but there is no reason to spend a lot of money. Some themes have free trials and more options with a paid upgrade.It’s pretty easy to find one that has all the options without spending money upfront.

    • http://todaymade.com/ Julie R. Neidlinger

      A free trial is a good way to see how it works and if it’ll work on your site. I prefer that to paying up front; that sometimes feels like a gamble. Thanks for commenting!

  • http://www.insistimento.com.br Marcos Rezende

    I’m a customer and a huge fan of your app and your content, but I’m struggle at building my own content marketing team.

    Could you please launch some article about that.

    Remeber: I’m a writer, not an expert :)

    Many thanks and congrats! CoSchedule is very, very, very helpful for me.

    • http://coschedule.com/blog Garrett Moon

      I am glad you enjoy CoSchedule Marcos, thank you for saying it.

      I like your post idea. Can you provide me with a few more details on what you had in mind?

      • http://www.insistimento.com.br Marcos Rezende

        Hello Garret, my suggestion is an answer to this question: How a solo blogger can build a team of editors and authors?

        We start blogging solo, but when our blog has 6 years (like my) we have to move our infrastructure to more and more people. How can I do that with success?

        Thanks a lot!

  • http://ben-shute.com/ Ben Shute

    Great list @garrettmoon:disqus.

    I’m currently using Pippity for very simple pop ups on a site I work on, as it works really well with the Headway theme.

    We’ve also recently implemented Hello Bar for a constant presence for sign up, which is converting reasonably well.

    I do like the look of LeadIn, might have to give that a try.

  • Marcy @ day2day SuperMom

    You had me at #6 =)

    • http://todaymade.com/ Julie R. Neidlinger

      Our work here is done :-)

  • http://www.wpbeginner.com/ Syed Balkhi

    Thanks a lot for mentioning OptinMonster :)

    I appreciate it.

    • http://coschedule.com/blog Garrett Moon

      Happy to Syed! You’ve done a great job with it

  • http://www.momgetsreal.com/ Marie Rossiter

    This is an excellent post! Question: if I’m planning to share my content more, do you suggest changing the title of the actual post if I already have one that has done well, but needs a boost? Or, just adjust the headline in the social media network and then leave it alone on the actual blog post?

    • http://coschedule.com/blog Garrett Moon

      Thanks Marie!

      I actually think it is a great practice to use a variety of headlines in social media. This is particularly effective with Twitter. My team has developed a method of doing this is that very effective. You can check it out here (http://coschedule.com/blog/promote-your-blog-with-social-media/) if you’d like.

      Thanks again for reading!

  • taketwotapas

    Where do I input my address for mailing?

    • http://todaymade.com/ Julie R. Neidlinger

      Once you have signed up for a paid CoSchedule account, you’ll receive an email within a day or two that lets you know about the notebook. Just reply to that email with your mailing address.

      • taketwotapas

        I did that it the email gets rejected everytime.

        • http://todaymade.com/ Julie R. Neidlinger

          Email your address to support@CoSchedule.com and include the name of your blog that you have signed up for a paid CoSchedule account so we can attribute it to the correct account. Sorry about the trouble :-(

  • http://DigitalTriggers.io Sweeney Daniel

    Curious what benefits does Foobar provide over Hellobar?

    • http://coschedule.com/blog Garrett Moon

      Hellobar is also a great option! I suppose the main benefit of Foobar would be the direct WordPress integration, which makes it quite a bit easier to customize the bar for specific cases and pages. The integration also provides easier access to css styling if you need it.

  • http://stancebranding.com/ Justine Espersen

    This is extremely helpful information! Thank you so much for taking the time to write this :)

    • http://coschedule.com/blog Garrett Moon

      This sort of thing is a ton of fun to write. Thanks for reading :)

  • http://leavingtherut.com Ashley @ LeavingTheRut.com

    Love the updates!! it is the most valuable plugin that i use, saves me the most time and effort!!
    My upgrade request for a future upgrade:
    The ability to schedule a social media post to repeat, example would be a pin to Pinterest that would post every 4 days at 8pm for 3 months…
    Thanks again for an already great plugin!!

    • http://coschedule.com/blog Garrett Moon

      Thanks Ashley for all of your support. I noted your feature suggestion for our team to review :)

  • http://google.com/profiles/gordonrvaughan grvaughan

    “that innocuous Wednesday when he snaps because his entire life seems to happen within 30 feet of where he eats and sleeps”

    Ha ha, laughed when I saw that. Having worked from a home office many years, it’s an idyllic arrangement, until it’s not. Or until the kids wake up!

    And while I’ve never tried much to write away from all my notes & books, I do find restaurants and so forth great places to read and think. And we hope to some day get a beach house – I’ve convinced myself that would be a great place to write, but who knows?

    • http://todaymade.com/ Julie R. Neidlinger

      A beach house, I am sure, would be PERFECT place to write. Ha.

      I’m in agreement on the restaurants as a place I rather enjoy going to, to read and so forth. They often have the right amount of background noise; it’s hard to explain.

  • http://google.com/profiles/gordonrvaughan grvaughan

    Why I could never have just one blog or Twitter account. This was a big frustration in the early years of blogging, when I wanted to start one so badly, but just could not see how I could discuss everything from technical topics, to politics, to what I ate for breakfast on the same page.

    Eventually, free blogging sites became common enough to where it was affordable to have several blogs. Then everyone moved their breakfast posts to Twitter, and blogs were no longer the New Big Thing, and the free sites began to wane.

    Now they’re all gone, and I’m faced with having to start my blogs all over again, and hoping the same won’t end up happening with Twitter. But I still think this is the future, where content is tightly targeted toward specific audiences. At least for those of us who are actually readers.

    • http://todaymade.com/ Julie R. Neidlinger

      Yes, blogs seem quite targeted now. I still have a “general interest” blog that I’ve had since 2002 and have no plans to change that. However, your audience suffers. People are really segmenting themselves into niche readers much like they do for media now.

  • http://www.incredibleadventure.nl Frank Meeuwsen

    Your post has me rethinking Mailchimp and Tinyletter *again*. I just decided to use Mailchimp for a new website and service I’m offering, including an autoresponder with some tips to get started etc. But your view on Tinyletter has me in doubt again…I got here through the article on gametheory (excellent one BTW) and now I am thinking about the Robert Frost poem on what road to take….well thank you… ;-)

    • http://todaymade.com/ Julie R. Neidlinger

      Hi Frank — glad you have been enjoying our posts. Sorry for creating a bit of confusion in you as to what email provider to choose! I still use MailChimp for some things; a traditional email is still valid. I just decided to try the Tinyletter route after having signed up for two different email lists which took that approach (to some degree) and I discovered I read them more than I did the other emails I received. I hope you come to a “road” that works in your favor :-)

  • http://jasonhjh.com/ Jason HJH

    Fantastic piece of information. I did a Google search previously to find such tools but the only one that turned up was Optinmonster. I bought it anyway but now that you mentioned it, does SumoMe offer exit intent in the free version?

    • http://coschedule.com/blog Garrett Moon

      I believe so. I don’t think there is a paid version of SumoMe.. yet.

  • Bob

    Don’t promise a specific number of items (ten, for example) and deliver only a portion (eight, in this case).

  • http://LouisaChan.com/ Louisa Chan

    Brilliant, the comparison between the existing headline and the new one clearly demonstrates the power of emotional headlines. Great post!

    • http://coschedule.com/blog Garrett Moon

      Thanks Louisa! Glad you found it helpful.

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  • David Dyer

    This is a Must read for everyone that creates anything. The Headline comparisons are awesome and very insightful. I am going to be printing out the Sheet and putting it up on my wall. So I have the amazing resource in place every second. Thanks Melonie for Sharing this.

  • Judi

    Great article with excellent points. Here’s a lesson from a recent failure with Southwest Airlines http://bit.ly/1lakgr9

    • KristaJTolstedt

      Thanks for reading, Judi!
      Also, thanks for sharing that interesting article. I remember reading the article in Ad Week. It’s always nice to have a reminders of what not to do. A simple apology tweet could have caused a lot less headaches for Southwest Airlines.

  • Anne @ Money Propeller

    Awesome read, this is definitely something I have to watch when I am writing resources or working with something that I have created. Thanks for the suggestions, I’ve copied down a link to this for a project I’m working on!

    • http://todaymade.com/ Julie R. Neidlinger

      Glad you enjoyed the article, Anne! I hope some of the ideas on having team “outsiders” helps you with your project.