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[Infographic] Growth Hacking: The Characteristics Of A Content Hacker

Have you ever heard of growth hacking? It’s a marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It’s a bit scrappy, and completely focused on results. Does that sound familiar?

Growth hacking isn’t too far off from its counterpart, content marketing, a technique that we all know and love. In fact, it’s so close that it just might call for an entirely new breed of hacker: The content hacker.

Wait, hacking? Can’t you go to jail for that?

Listen, if you want your blog to grow, you may want to learn a thing or two from the content hacker. He or she is traffic-obsessed and focused on nothing but growth. This infographic will give you a peek inside their inner inner psyche and help you become your own content hacker.

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  • Ryan Mendenhall

    Great article and graphic Garrett! Thanks for putting it together. My fav are the stats about what readers like best. Love the Kissmetric/infographic reference. Their growth has been slick.

  • Ryan Mendenhall

    Love it! Thanks Garrett for putting it together. I especially like the numbers on what makes good content. Also, mentioning Kissmetrics and their rise via infographics was noteworthy.

    • Garrett Moon

      Thanks Ryan. Hopefully I can rub off a little on that KISSmetrics strategy :)

  • Zsuzsa Szabo

    Garreth, this is a great info graphic. I think I should call myself a content hacker. (Will sign up to your list now.)

    • Garrett Moon

      Thanks! We’d be happy to have another content hacker on the list :)

      • Zsuzsa Szabo

        I am there already! ;)

  • Jennifer

    This is a great infographic. Love the new term “content hacker.”

    I’m curious — under Characteristics of a Content Hacker, why do you say no style guides?

    • Garrett Moon

      Thanks Jennifer!

      I think the point is that while styles guides can help the editorial process, content hackers know when to break the rules and look past them. Sometimes, the same old rules need not apply.

      • Jennifer

        Ah, now I understand. It’s true that knowing when to use the rules — and when to break them — is a sign of someone who knows their stuff. That said, you’d want to make sure you aren’t “hacking” too far off brand by ignoring the guides.

  • Muhammad Saad Khan

    This is an interesting infographic @garrettmoon:disqus. Just shared it in my team of 24 writers and content marketers.

    • Garrett Moon