We're always told, if you want a blog post to be successful, you have to
promote it. But when you search "how to promote a blog post" you come up with headlines like "25 smart ways to promote your posts," "36 tried-and-true ways to promote your blog posts," and "101 ways to promote your next blog post."
Really? There are 101 ways to promote a blog post? Which will work best for you? Do you have to do them all?
Geez, I thought it took long enough to create content, now I have to spend just as much time promoting it? There's no way I have enough time to do that.
https://twitter.com/chits_giggles/status/591339351264604160
Hm, good point Kristyn, maybe I could just clone myself.
Well, until we figure out how the whole "cloning" thing works. We decided to ask real bloggers how they successfully promote their content in this week's #CoChat.
#CoChat is our weekly Twitter chat that provides participants with new blogging and content marketing ideas to save time, create better content, and grow their audience.
Join us for future #CoChat Twitter chats to learn with us!
Why Do You Promote Your Content?
Q1: We're always told once we create content we have to promote it. Why do you promote your content? Why is promotion so important?
https://twitter.com/drewplaysdrums/status/591331908497248256
https://twitter.com/NaJoWriMo/status/591332451856687104
https://twitter.com/amaaanda/status/591332563014189056
https://twitter.com/nancyjean19/status/591333492564209664
How Do You Promote Your Blog Posts?
Q2: Okay, now we know why it's important to promote your content. The next question is: how do you promote your blog posts?
https://twitter.com/Onboardly/status/591334385061863425
https://twitter.com/aford21/status/591333706339463168
https://twitter.com/amaaanda/status/591334423330684928
https://twitter.com/christophrrice/status/591335049884106752
https://twitter.com/LUCYrk78/status/591333788350808064
How Long Do You Typically Promote A Blog Post?
Q3: Some will promote their posts for a few days, others will promote for a year. How long do you typically promote a blog post?
https://twitter.com/MissKemya/status/591335450310275072
https://twitter.com/MissKemya/status/591335641432121344
https://twitter.com/grahamjones/status/591335870336278528
https://twitter.com/aford21/status/591335401115295745
How Do You See Content From Your Favorite Bloggers?
Q4: How do your favorite bloggers promote their content? How do you see content from your favorite bloggers?
https://twitter.com/Sandee_Jackson/status/591337060474212352
https://twitter.com/drewplaysdrums/status/591337930502889472
https://twitter.com/ChelleDear/status/591337085694443520
https://twitter.com/AgentPalmer/status/591337357732933634
https://twitter.com/xoShannonDavis/status/591338285194182657
What Aren’t You Doing Today That You Want To Do To Promote Your Content?
Q5: We all have a wish list of things we want to do. What aren’t you doing today that you want to do to promote your content?
https://twitter.com/laura_cphtales/status/591340534553321473
https://twitter.com/AgentPalmer/status/591338970224668672
https://twitter.com/shalamajackson/status/591339321594085376
https://twitter.com/christophrrice/status/591339511830818819
https://twitter.com/nancyjean19/status/591339444109709313
How do you know when it’s time to stop a promoting a post?
Q6: Sometimes promoting a blog post takes more effort than it's worth. How do you know when it’s time to stop a promoting a post?
https://twitter.com/njellering/status/591340789730508801
https://twitter.com/drewplaysdrums/status/591341108686368768
https://twitter.com/chits_giggles/status/591340643244515329
Join us for our next chat
Thursday, April 30, at 3 p.m. CT for #CoChat. We’ll discuss how to keep improving your blog so you'll never be outdated.
Add it to your calendar now so you don’t forget!
And right after #CoChat next week, hop over to a webinar with
Canva's Head Of Communications, Zach Kitschke, and our Co-Founder, Garrett Moon, at
4 p.m. CT Thursday, April 30:
How to Get Your Blog More Traffic With Great Visuals.