marketing worksheets

Throughout the year, you’ve seen tons of marketing worksheets from the content marketing blog here at CoSchedule. We’ve filled them with great tips, actionable challenges, infographics, and there are even some ultimate guides to help you as a content marketer.

We thought we’d give you our most popular 15 marketing worksheets from the past year. They’ll make you more awesome at what you do. Think of it as a belated Christmas gift from us to you!

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1. Make Your Headlines More Clickable With These 500+ Words

marketing worksheets

The Headline Analyzer is an amazing tool that’ll help you write the best headlines. It’s now inside CoSchedule, but we still have a free version of the Headline Analyzer online as well. Make sure you check it out.

When you use the words from this tear sheet of 500+ words, your headlines will become more emotional and relatable. In turn, you’ll get more clicks.

Actionable Takeaways:

  1. Write 20–35 headlines to improve your headline writing.
  2. Include emotion-filled words so your headlines will score higher in the Headline Analyzer.

2. Organize Your Blog Planning With An Editorial Calendar Template

marketing worksheets

An editorial calendar is one of the best ways to keep organized while planning great content. We have a great editorial calendar template for you to use for blog planning. It’s a great way to stay focused and en route toward your goal.

Remember to take into mind the different holidays and events that may affect you and your team. You’ll want to plan for them.

With an editorial calendar, you’ll meet your deadlines every time by setting achievable tasks. Break your big goals into smaller tasks. It’s so much easier to accomplish goals when you can see them in smaller chunks.

Actionable Takeaways:

  1. What is your big goal? Now break that into smaller tasks.
  2. How many posts do you want to publish a week? How many a month? Plan your calendar to work up the momentum to publish that amount of content.
  3. Do you send out email newsletters? If so, put these publish dates on your calendar as well.
  4. Set out to be realistic. Nothing is worse than trying to do too much. Do one thing well.
  5. What are some ways to turn visitors into your followers and followers into your customers?

3. Improve Your Social Media Strategy With This Template

marketing worksheets

One thing you’ll really want to focus on this coming year is building engagement and relationships on your social media platforms. Social media is important to growing your following because it’s one of the places on the Internet where your audience is.

Your social media goal should be to turn Facebook (Twitter, LinkedIn, Instagram, and Pinterest) followers into blog subscribers. And then from there, you can aim to turn those subscribers into paying customers, instead of letting them collect into a stagnant pile of emails resembling a dust bunny that’s been forgotten under a couch for way too long.

Actionable Takeaways:

  1. Brainstorm your content sharing strength. Which things do you share that do well?
  2. What are some things you could create using programs and apps that you have available, that you could share online?
  3. What can you create that’d be great for sharing on social media? (Think visually and interactive media.)

4. Know The Best Times To Post On Social Media With This Infographic

marketing worksheets

We get asked a lot about the best times to post on social media. The best time to post on social media can vary depending on the network.

Facebook:

Some of the research that we’ve found for the best day and time to post on Facebook is from 1–4 p.m. late in the week and also on the weekends.

Look in Facebook Analytics to see when your audience is on Facebook. Keep track of the times for an entire week to find out when you should be posting.

Blog_Julie_WhenIsTheBestTime_Facebook

Twitter:

On Twitter, the best time to post is at 5 p.m. during the week. It can also be good from noon–3 p.m.

Figure out when the best time to post on Twitter is for you with Twitter Analytics and then click on Tweets. From there, you’ll be able to see when your posts performed the best. This is a great tool for A/B split testing your headlines, too!

marketing guides

LinkedIn:

Since LinkedIn is the social media platform for business, posting midweek around 5–6 p.m. is the sweet spot.

marketing guides

Google+:

Google+ posts are best shared at the beginning of the day during the week.

One handy way to know whether your followers are seeing your posts is to check out Google Plus Analytics.

marketing guides

Pinterest:

The best times for Pinterest marketing is on Saturdays and late at night.

marketing guides

Instagram:

The people on Instagram are usually engaged throughout the entire week. The beginning of the week should probably get more attention.

marketing guides

Actionable Takeaways:

  1. Check out the analytics for all social media platforms to find out your posting sweet spot.
  2. Do A/B split testing on Tweets and on Facebook posts to see which perform better. Then use what you’ve learned to get the most engagement for your content.

5. The Ultimate Guide To Using CoSchedule

marketing worksheets

CoSchedule is a wonderful way to plan your blogging and social media content all in one place. It’s available for WordPress and as a stand-alone editorial calendar for any type of marketing. Once you download your Ultimate Guide To CoSchedule, you’ll be a pro in no time!

 

Actionable Takeaways:

  1. If you aren’t on CoSchedule yet, get started now with your 14-day free trial!
  2. Set up tasks for each post you are writing so that you’ll be able to keep yourself and your team accountable and on track.

6. Write Emotional Headlines To Get More Readers

marketing worksheets

Headlines with emotional words perform better than headlines that lack emotion. You’ll want to use the Emotional Headlines Power Word Tear Sheet because it’s filled with emotional words that’ll help your headlines perform better.

Actionable Takeaways:

  1. Eliminate any Headline Analyzer scores below 60 and aim for a score of 70 and up. The higher the better, but make sure it actually makes sense. If you get an “A” in the Headline Analyzer, you’re doing great!

7. Free Blog Photography For Your Website

marketing worksheets

It’s always tough to find fresh and beautiful stock photography that’s cheap and free. You gals and guys have really loved our free blog photography bundle. Don’t miss out on it—make sure you download your 128 free photos. You can use them on your blog instantly.

Actionable Takeaways:

  1. Write a blog post and insert images from our free blog photography bundle. Some stats suggest you should insert a photo every 100 words.
  2. Give yourself a monthly photo challenge to improve your photography skills. This’ll also help you get unique images for your website.

8. The Ultimate Checklist For Planning Your Blog Posts In 10 Minutes

marketing worksheets

Sometimes it can be daunting and overwhelming to turn an blog post idea into a real published post. Get your hands on this compilation of helpful ideas, tips, and also a checklist that’ll help you plan great blog posts.

Start by writing your ideas down. This’ll help you save so much time.

Write down:

  • What is your idea?
  • Do you have any headline ideas?
  • How did you get the idea?
  • Are there any anecdotes that might fit into the blog post?
  • What inspired this post?
  • Was it inspired by something on social media? (Get the code for embedding it so you don’t have to waste time later searching for it.)
  • What is the key message that you want to bring across in your post?
  • Do you have any image/graphic/or photo ideas?

Actionable Takeaways:

  1. Start an idea file, and keep all your post ideas there. That can be inside a notebook, in Evernote, or even in a piece of standalone content in CoSchedule.
  2. Use a timer and set it for 25–30 minutes. Now focus and write for that amount of time. Don’t let anything distract you. If you have to, turn off your phone and Internet.

9. You Can Start A Blog Even When You Have Absolutely No Audience

marketing guides

It can be tough when you’re just starting a blog and have no following. How do you build up a community, relationships, and trust when you have no audience? With this marketing worksheet, you’ll learn how to start up your blog so that you’ll be able to get more readers.

Actionable Takeaways:

  1. Brainstorm what problem you’re going to solve with your blog and which topics you’ll cover.
  2. Find the audience you’d like to read your blog and dive deep into understanding their problems, challenges, and needs to create content they’ll seriously love.

10. Write Perfect Blog Posts With This Marketing Worksheet

marketing guides

Does it ever seem like writing blog posts takes forever? It doesn’t have to. Here are some helpful tips for writing a blog post.

Actionable Takeaways:

  1. Know the ultimate goal of your blog post before you begin writing, then outline your post to fulfill that call to action.
  2. Start with an awesome headline using the Headline Analyzer and then write a blog intro with a hook that’ll make your reader want to continue reading.
  3. Plan to include giveaway content with each post. (Make it unique.)

11. Write An Outstanding Post With This Blog Outline Template

marketing guides

Want to write an amazing blog outline that isn’t hard to flesh out?

I can imagine you said “Yes!” with a lot of enthusiasm.

Begin with your big idea, then break that into smaller ideas that will make up the points within your post that’ll ultimately solve the problem you’re helping your reader solve.

Actionable Takeaways:

  1. State your big idea—the problem you are trying to solve for your reader.
  2. Break that idea down into manageable sections you can write about to stay on point and communicate everything you wanted to achieve in the post.

12. Free Marketing Tips To Focus On The Fundamentals For Growth

marketing worksheets

Need some solid advice to get back to the basics of creating content that will really make a difference? Get it in this free course. There are four tracks to the course: one for editors, social media managers, writers, and marketers. When you sign up for the free course you’ll get six emails to help you succeed at what you do.

This is truly some of the best information we can give you. As content marketers, we are bombarded by so much spam these days. We understand how hard it can be to find good wholesome information that’ll actually help you and your business grow. This email course definitely will.

Actionable Takeaways:

  1. Go to some influencers’ websites in your field and check out their followers. Go to their blogs and read their content. Comment on some of the blog posts, so they know you are reading their content. Do the same thing on their social media, and you’ll establish relationships that will help you improve the content you publish for your niche.
  2. Make sure you have a call to action available on your blog posts and in your email newsletters.

13. Schedule Your Blog Posts With This Template

How To Plan A Blog Schedule That Will Crush Your Goals173029282316

It’s important to plan out your blog publishing schedule. It will be easier to accomplish when you see the steps you need to take in order to finish a project. These steps will help you take control of your blog schedule.

Actionable Takeaways:

  1. Start out simple by scheduling one post a month. Do that for a few months before you add and schedule another. Then do that for a few months before changing your schedule again.
  2. Or you can start out by choosing how many times you’d like to publish a week or month. Do you want to publish one post a week? Or two a week? Choose a realistically achievable goal, then commit to making it a reality.

14. Focus On Growth With Your Marketing Calendar Template

marketing worksheets

Some marketing calendars can be hard to use and difficult to work toward your goals with. Use your marketing worksheets to figure out your own game plan.

Actionable Takeaways:

  1. Start small and create something. Write when you’d like something marketed on your calendar.
  2. Create your topics and themes by month, then layer content into your calendar focused on buyer intent first, then top of funnel.

15. Get 80+ Marketing Worksheets That Will Help You Improve Your Content Marketing

marketing worksheets

Currently, there are about 80+ different marketing worksheets in the resource library that’ll make you an awesome content marketer, blogger, writer, or social media manager. Check it out to see what other worksheets, infographics, and guides will help you out!

How Will You Use Your Marketing Worksheets?

Since you have a bunch of wonderful content marketing worksheets and guides that’ll help you write, publish, and share your awesome content, you are set for success.

Now, go out and make 2016 your best marketing year yet!

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