The Best #ContentMarketing Checklist To Make You More SuccessfulClick To Tweet
- Content Marketing Project Management Checklist
- Keyword Research Checklist
- Blog Post Writing Checklist
- Proofreading And Copyediting Checklist
- Social Media Campaign Planning Checklist
- Email Marketing Checklist
- SEO Checklist
- Image Design Checklist
- Landing Page Checklist
- Video Marketing Checklist
- Podcasting Checklist
Why Should You Use Checklists For Content Marketing?There are three key benefits for following this checklist:
- Organize your workflow. It’s easy to waste time wondering where to start projects. It’s even easier to succeed when you know exactly what to do.
- Ensure projects are thoroughly completed. How many times have you kicked yourself because you missed a minor detail on a piece of content? Checklists help prevent common maladies like typos, missing details, factual inaccuracies, and more.
- Be more efficient and effective. You’re busy. That means you need to make the most of your limited time. Checklists help you get more done faster by making it clear what needs to be done.
Good checklists … are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everything--a checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important steps--the ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical.We couldn’t put it better ourselves (obviously, which is why we borrowed this quote). This video explains this point in much more detail:
Content Marketing Project Management Checklist[ ] Define your objective. You need to set a goal before starting any project. It should also be clear which greater business objectives your content marketing project is working toward. [ ] Select channels, tactics, and strategies. Nail these down before you start. [ ] Have deadlines been set? Deadlines are key for ensuring projects get shipped. They’re also useful for limiting scope creep. Determine how long each step in your project should reasonably take to complete. [ ] Are budgets set? It’s important to know how much money you can spend on your project. This is true whether you’re working at an agency or in-house. If you need more cash, negotiate what you can get with whomever holds the purse strings in your organization. [ ] Delegate tasks to appropriate team members. Make sure you have the right team members ready to work on your project. Eliminate excess roles so those team members can be more effective elsewhere. [ ] Outline project completion steps. Document each step required to complete your project. This essentially entails creating a unique, project-specific checklist of your own. [ ] Establish success metrics. Planning is meaningless without successful execution. What will it take to consider your project successful? Determine what you’ll measure to gauge performance. [ ] Set dates for check-in meetings. It’s important to schedule times to discuss project progress. These meetings don’t need to be long. You simply need to maintain open communication to ensure you will reach your deadline.
Check out this content marketing project management checklist!Click To Tweet
Keyword Research Checklist[ ] Create a keyword spreadsheet. Spreadsheets are immensely helpful for keeping keyword data organized. [ ] Gather keyword search volumes. There are a number of keyword research tools available to complete this step. The Google Keyword Planner is a free, must-use option. Here are some others to explore:
- Are your competitors ranking on this keyword?
- Are there closely related keywords they’re targeting instead?
- Are there keywords you can rank on that your competition is neglecting?
Check out this keyword research checklist!Click To Tweet
Blog Post Writing Checklist[ ] Select your topic. Depending on your ideation process, this step may come before or after doing keyword research. [ ] Define your angle. What unique perspective can you bring to your topic? [ ] Complete keyword research. Keyword research is not dead. It’s an important step for ensuring readers can find your blog post. That’s why it bears repeating here. [ ] Complete competitive analysis. Read other blog posts on your topic. Make note of what information they include. Determine how your post can add more value. This may mean incorporating new information or content types (video, infographics, etc.) missing from existing posts. [ ] Research your topic. If you know your topic well, it’s important to do proper research. This helps prevent missing details and committing factual errors. It will also help establish you as an authority on your topic. [ ] Write your outline. This is an important step for organizing your thoughts. Highlight the main points your post will cover. Then, determine your subheadings and sub-points. It’s much easier to finish a blog post when you know exactly what you’ll write first. This will save you time in the long run and make sure you hit your deadline. [ ] Write a strong headline. Write 20 to 25 different options. Use our Headline Analyzer Studio to choose the best one. [ ] Include a hook in your intro. If your introduction isn’t immediately compelling, rewrite it. [ ] Write blog post body content. [ ] Include image direction and copy notes. Determine where your graphics will be placed. Then, include brief summaries for each image that your designer can follow. These should include a headline, all copy, and a general idea of what it should look like. This makes life easier for your designer by removing guesswork. [ ] Place images and videos. Make sure all images and videos are properly placed. This means ensuring they’re located in the right places and with the correct dimensions. If any are missing, add them in. [ ] Write corresponding social messages. You’ll need social media content to promote your blog post, right? It’s often easiest to write these messages while the information is fresh in your mind. [ ] Proofread. Catch your own errors before readers do. Look through everything yourself. Then, have another team member review your writing.
Check out this blog post writing checklist!Click To Tweet
Proofreading And Copyediting Checklist[ ] Eliminate spelling and grammatical errors. Your copy needs to be air-tight. Use an app like Grammarly or Hemingway to help with this process. [ ] Is this post better than any other on this topic? This is somewhat subjective, sure. However, check to ensure your content is more comprehensive (or at least differentiated) from existing content from your competitors. [ ] Does this post introduce new information about your topic? Unique content is important both for providing actual value to readers. It’s also important for SEO. [ ] Are all sentences clear and easily readable? Writing can be grammatically correct without being easy to read. [ ] Is any key information missing? Make sure no information needed to understand your topic is missing. Check to confirm all key details that need be mentioned. Cross-reference your post with others on the web to find potential gaps in your content. [ ] Implement correct formatting. Determine whether all formatting is consistent with your company or blog’s style standards. Also, check for the following:
- Do all bulleted and numbered lists appear correctly?
- Are images the correct size?
- Are paragraphs evenly spaced?
Check out this proofreading and copyediting checklist!Click To Tweet
Social Media Campaign Planning Checklist[ ] Does your campaign have a clear purpose? Your campaign should have a clear aim in mind. Establish an objective (increasing followers, driving leads, raising brand awareness, etc.). [ ] Do you have social content prepared for (at least) the next two weeks? Not all social media content should be pre-planned. However, it makes life much easier to have your core messaging scheduled in advance. This is especially true when managing multiple networks. Two weeks is generally a good amount of time to keep your calendar full. [ ] Have metrics and goals been determined? If you’re planning a campaign, it’s important to determine which metrics you’ll use to gauge your success. [ ] Are all messages appropriate? Brands get themselves in trouble due to offensive or inappropriate content far too often. Don’t be one of them. Before scheduling a campaign, review all messages to confirm there’s nothing offensive or culturally insensitive included. [ ] Does your campaign include content across all appropriate social networks that you’re on? [ ] Does your campaign incorporate strong images? According to Hubspot, “colored visuals increase people's willingness to read a piece of content by 80%.” Keep this in mind when creating your social campaign content. Not every post may need images. However, it’s important to include a mix of images where possible and appropriate. [ ] Are hashtags present where necessary? If you’re working on a campaign, consider creating a custom hashtag to tie all your posts together. If you’re tweeting about something timely or topical, do some hashtag research to see if there are any you can leverage for more exposure. [ ] Have you responded to all incoming social messages? Make this part of your daily routine. If you’re tasked with managing social media full-time, consider upping that to an hourly check.
Check out this social media campaign planning checklist!Click To Tweet
Email Marketing Checklist[ ] Have you written a strong subject line? Follow our tips to write a compelling subject line that will get your recipients to click. [ ] Write copy and include all images. [ ] Do all links work in your email content? Click each one prior to delivering your email. [ ] Has your email copy been proofread? You can’t take back an email once it has been sent. Catch typos before you hit send. [ ] Is the value of your email clear to the reader? The recipients of your email want to know what’s in it for them. Ensure your subject line and body content convey a clear benefit to your audience. [ ] Is there a clear call to action? If your email is intended to drive a desired action (reading an article, clicking a link, etc.), double-check that you have a strong call to action. [ ] Have you removed all default template content? Many major email marketing platforms feature templates that include placeholder content. Nothing looks more unprofessional than seeing this unedited template text in an actual email. Make sure it’s gone. [ ] Are analytics set up correctly? Most email platforms handle analytics well with minimal work required on your end. However, you may also want to ensure Google Analytics is properly configured to measure inbound traffic from your email newsletter. [ ] Is your list properly segmented? If your list is segmented based on interests, demographics, or specified user requests, make sure you’re only sending emails to the right audience. [ ] Are you in compliance with CASL? Canada’s Anti-Spam Law (CASL) makes it illegal in that country to automatically check opt-in boxes to receive marketing emails. Avoid legal troubles by making sure your opt-in boxes default to being unchecked. [ ] Does your email direct to a quality landing or destination page? Referring email recipients to an irrelevant or poor quality page can kill conversion rates from email marketing. Double-check that all links not only work, but send visitors to attractive-looking pages that are directly related to the content in your email. [ ] Is your email mobile-optimized? Most major email platforms allow you to create mobile-friendly email newsletters. However, it’s a good idea to confirm that your emails look as good on phones and tablets as they do on desktop computers. [ ] Is your email scheduled for delivery at an optimal time?
Check out this email marketing checklist!Click To Tweet
SEO Checklist[ ] Is your primary keyword in your URL, headline, H1 tag, title tag, meta description, and body content? Don’t go overboard with keyword optimization. Simply include it within each of these areas. [ ] Are internal links to other posts and pages on your site included? These help readers find more valuable information, in addition to helping search engines understand the relationships between your site or blog’s posts and pages. [ ] Have you written a strong title tag? A quality title tag:
- Is 70 characters or less.
- Is well-written and compelling to readers.
- Includes your primary keyword to let search engines know what your content is about.
- Is your text long enough? 300 words is considered the minimum for blog posts (although there are certainly exceptions). Aim to include as much content as is necessary to provide users with all the information they need on your topic.
- Does it include quality graphics, videos, and other visual elements?
- Does it explain its points as well, or better than, all other content on this topic?
Check out this search engine optimization checklist!Click To Tweet
Image Design Checklist[ ] Has all copy for your image been written? If an image will include text, it’s best to have that copy written before beginning design. [ ] Proofread image copy. Never let an image get published with a typo. Review your image copy first. [ ] Has image direction been outlined? If you’re creating a blog post or social media campaign, specify the direction for each graphic prior to beginning design. This helps keep the writer and the designer both on the same page. [ ] Design graphics. [ ] Have all brand standards been met? Check that your image meets all visual branding guidelines for your brand or company. [ ] If creating multiple images for a campaign or blog post, do they all align visually? Unless you have an intentional reason not to, keep your visual style consistent. [ ] Check image file size. If file sizes are too large, they may cause your web pages to load slowly. [ ] Is all text clearly readable? Designs should avoid obscuring the ability to read on-image text. [ ] Is your resolution correct? Here are some basic guidelines to abide by:
- 72 dpi for the web.
- 300 dpi for print.
Check out this content marketing image design checklist!Click To Tweet
Landing Page Checklist[ ] Write a clear outline. Do this before writing any actual landing page copy. This will help ensure your copy follows a logical sense of flow from start to finish. [ ] Write a strong headline. Write 20 to 25 options and pick the best one (the same as you would with a blog post). [ ] Write landing page copy. [ ] Include a strong call-to-action. [ ] Create graphics. [ ] Design landing page. Tools like Unbounce and LeadPages make this easy. [ ] Check that branding and style align with your style standards. This includes checking that color, font, and word choices are consistent with your brand’s style guides. [ ] Proofread. We can’t hammer this point home hard enough. [ ] Is your key selling point clear? Your headline and/or above-the-fold design elements should clearly convey the purpose of your landing page. If another person can’t determine the point of your landing page quickly, consider making adjustments accordingly. [ ] Focus on benefits (not features). People don’t buy features. They buy the idea that a product or service can fix a problem or fill a need. Review your copy to confirm it conveys benefits more than it describes features. [ ] Do you have a promotion plan in place (PPC, social media posts, email, etc.)? If you’re building a landing page, you probably have a plan to promote it. It’s good to cross your Ts and dot your Is all the same. Double-check that you aren’t missing any opportunities or promotional channels. [ ] Align promotional messaging with your landing page copy. Review all content promoting your landing page to ensure all messaging is consistent. [ ] Check that forms are easy to complete. If your landing page includes a lead generation form, test to ensure it’s easy to fill out. Difficult or confusing forms can cause conversion rates to plummet. [ ] Establish success metrics. Here are a few to consider:
- Conversion rate.
- Number of conversions.
- Page visits.
- Page layouts
- Landing page copy
Check out this landing page building checklist!Click To Tweet
Video Marketing Checklist[ ] Gather equipment. Make sure you have everything you need before shooting. This includes cameras, mics, props, and anything else you may need. [ ] Define the purpose of your video. Companies often shoot off-the-cuff videos hoping they’ll “go viral.” Do better and clearly define your video’s purpose. It could:
- Demonstrate how to complete a task.
- Promote a new product.
- Be entertaining.
Check out this video marketing checklist!Click To Tweet
Podcasting Checklist[ ] Make sure your mics work. This may seem obvious. However, it’s better to be sure they work before you start recording (especially if you have a guest). [ ] Line up guests and participants. Determine who will be on your podcast (whether that includes yourself, co-workers, or guests). [ ] Establish a topic or theme for your podcast episode. Keep your podcast from going off-track by defining what it’s about. [ ] Create a loose outline. You don’t need to script every word. Just create some loose bullet points for what you’ll discuss. If your podcast is in interview format, prepare questions first. [ ] Create intro music. If you’re not musically inclined, buy stock music. Starting each episode with a familiar tune can help make your podcast more memorable to listeners. [ ] Record! [ ] Edit audio. [ ] Submit your podcast to iTunes and other app stores and directories. This can help listeners more easily find your podcast. [ ] Create a promotion strategy. This simply means creating promotional content to inform your audience about your podcast. It could include:
- A blog post.
- Social media posts.
- A mention in your email newsletter.
Check out this podcasting checklist!Click To Tweet