Content Marketing Responsibilities That Will Help You Become Successful

As the virtual world grows wider, marketing efforts must stay relevant and continue affecting people and platforms.

Content marketing is the perfect storm where marketing and the online world work together in harmony.

Despite what you might think, content marketing is more than posting on social media and writing the occasional blog post. It is highly technical, requiring research and lots of trial and error before something sticks.

The responsibilities of a content marketer range from writing content to reviewing analytics and back-end measurements.

Let’s dive into what makes the content marketer’s role so important and how their responsibilities lead to effective content and traffic.

Content marketing typically falls on the content marketing specialist, strategist, creator, manager, head of marketing, or anyone else on the marketing team.

Although someone on the marketing team is first in command for content marketing, collaboration with the other departments is crucial for curating valuable content.

Aligning your content outreach with your company’s overall goals ensures that you are shipping content that your company will be proud of.

A content marketer works within the marketing team and with other departments such as customer service, sales, and product.

Aligning marketing goals with what the company stands for assures that the content that ships out is coordinated with company values.

Content marketers create content that appeals to their target audience. They use analytics and strategy to grab their audience’s attention and ensure that what they publish will drive traffic and results.

To succeed in content marketing, you must encompass a specific skill set, including:

Content Creation

As a content marketer, you will be responsible for publishing content. This is a wide variety of projects and can range from tutorial videos to blog posts to social media posts and beyond.

This is the most essential duty of a content marketer, and it is their main priority to keep a constant stream of content flowing at all times.

Here’s a list of different types of content creation skills that are useful to the average marketer:

Content marketers develop anything from website content to outreach opportunities to optimizing how to curate better content and results.

These are just some responsibilities a content marketing specialist may have.

Strategy

Although it may seem obvious, strategizing before starting any new project or piece of content is one of the most critical steps in getting the results you want.

Reporting & Analytics

Tracking and measuring how your content is performing is one of the most important duties of a content marketer. Finding out what works and what doesn’t is how you succeed and get the results you want from your content.

Writing Skills

Your content will be viewed, read, forwarded, reposted, and republished. That said, maintaining strong writing skills will advance your content in online traffic.

Writing in your company’s voice is extremely important when publishing content. All of your content and pieces should have a similar overall voice and tone so it is clear that it’s coming from your company.

SEO Skills

Search Engine Optimization skills, which include keyword research, on-page optimization, and website structure, are essential to see how a piece of content performs and know the technicality behind it.

Learning the analytics and outreach and seeing what performs better prepares you for upcoming content and posts.

Social Media Marketing Skills

Being able to run and manage different social media platforms is one of the best ways to get content out into the open. Utilizing social media can increase outreach by the thousands, and it is a great way to get the word out about your company and its products.

Email Marketing Skills

We’ve all experienced a full inbox with hundreds of unread emails. Learning what prompts us to open an email instead of ignoring and moving it into the trash bin is the best way to approach email marketing. This means creating a gripping email subject line, short and sweet content, and a powerful call to action that can guide a customer to our website.

Adaptability Skills

Marketing efforts can switch and change on a dime, focus efforts can reroute, and you may need to change how your content gets published.

Adapting to a changing market and audience is one of the most crucial skills for a marketer, especially a content marketer, to stay up-to-date in their daily tasks and projects.

Collaboration & Communication Skills

Communicating effectively with your team members and within other departments is essential to crafting relevant content.

Good communication and collaboration keeps everyone on the same page and leaves no room for confusion.

A content marketing manager oversees all marketing activities and efforts and ensures everything gets shipped on time.

Content Marketing Manager Job Summary:

• Write search engine optimized content marketing. Hold yourself accountable to a high standard of performance to outrank the competition.
• Edit content as an Editor—first and foremost for story, comprehensiveness, and accuracy, then also for grammar.
• Research keywords that would benefit our target audience to consume within a CoSchedule-owned experience. Research the publish destination (e.g., hub, blog, etc.). Research the complete keyword experience to determine the number of pieces necessary to build topical authority.
• Research individual keyword content pieces using the Skyscraper Technique. Draft creative briefs and content outlines to set expectations for freelance writers against which we may hold them accountable.
• Manage freelancer budgets as effectively as possible by assigning pieces to freelance writers based on their individual strengths. Collaborate with the external editor virtual assistant to assign pieces and answer all freelancer questions so they may deliver their best work.
• Coordinate the execution of search engine optimized content with third-party vendors (e.g., the editor and freelancers). Set clear expectations for internal and external team members so they may contribute high-quality content as efficiently and effectively as possible.
• Ensure that writers create consistent content in terms of style, quality, tone of voice, and search optimization. Be an arbiter of best practices in grammar, messaging, writing, and style.
• Learn about our content management system to answer all internal and external team member questions about publishing. Follow and optimize an existing editing process with a virtual assistant.
• Ensure consistent publishing. Identify bottlenecks in our content publishing process and pose solutions so we may publish the most content around the most keywords to increase traffic from organic search.
• Embrace and implement the agile philosophy of shipping, measuring, learning, and iterating with the goal of influencing greater results from the work that has been shipped.
• Manage the CoSchedule blog and hubs as an Editor, proactively identify problems, suggest ways to improve, implement new ideas, and document processes to empower others to contribute effectively and efficiently.
• All other duties as assigned.

Use CoSchedule’s Job Description Generator to find the perfect candidate!

Source

Stakeholder

Product owners, c-level executives, and VPs are all examples of stakeholders. Stakeholders are anyone who is affected by the decisions a company makes. Contributors like the ones listed help make important decisions regarding what types of content and products audiences like and how they can benefit from them.

Stakeholders can also be customers, community members, or even employees. They all share a stake in the company’s success and are affected by the above’s decisions.

Operations Manager

An operations manager ensures that everything runs smoothly, from simple tasks to complex ones. They focus on the back side of things and greatly improve the outcomes of the marketing team and other departments. They are essential to improving communication inside and outside of the marketing team, and their main goal is to set everyone else up for success.

Project Manager

A project manager is responsible for making sure that everything is running smoothly from start to finish.

Project managers set precedence before every project begins so that the overall goals and outcomes of the project are transparent. They must be more than proficient in communication because they are responsible for planning and scheduling an entire project. They also are responsible for:

Above all else, project managers will assist you and keep you on track so your content is distributed at the right time and to the right audience.

You can read more about the duties of a project manager here.

Content Marketing Manager

A content marketing manager oversees all marketing efforts and activities on the content side. They are primarily focused on making sure all content that gets published is good quality and will be guaranteed to bring in traffic.

Not only do they oversee everything that the marketing team is working on, they also take part in creating content to publish.

They are the most knowledgeable in the content marketing world and should be familiar with what works and what doesn’t.

Content Strategist

A content strategist brainstorms new potential outreach opportunities and is responsible for leading and executing distinct marketing plans and campaigns.

They take information from projects that have worked in the past and use it to develop new projects and content strategies.

Writer

Writing for content marketing could look many different ways and can be done by different titles. For instance, some freelance writers may be responsible for creating content and writing specific pieces for blog posts and other areas.

All marketers need a good grasp on writing and a creative mind that influences their writing.

Designer

The design team sets up the piece of content in an appealing, eye-catching way. This could entail designing graphics within the piece, such as banners, icons, and photos.

They also design any type of content that gets sent out, whether creating graphics for a blog post or staging a monthly newsletter.

Videographer

A videographer creates visual pieces of content such as videos to publish on social media channels like TikTok, Instagram, LinkedIn, and others. They could be responsible for making anything from a tutorial video to a promotion video.

Audiographer

An audiographer creates audio content such as podcasts, tutorial videos, guide videos, and more. They are responsible for making sure their recordings and audio sound clear and concise.

Editor

Each piece of content typically gets sent around multiple times to get edited further and narrowed down to the best it can be. The editor ties up loose ends and will add any missing information that needs to be included.

When it comes to editing pieces, the editor must read through the company standards and goals to ensure the work reflects that of the company.

Administrator

An administrator on the marketing team supports the overall operations and marketing strategies that are going on within the company. They manage databases, respond to emails, create reports, and track leads.

Administrators work in the background, checking on analytics and measurements to ensure content performs as it should. In return, this improves overall marketing performance, which leads to driving more traffic and setting up your team for success.

Analyst

There are many different categories for analysts. For example, a marketing analyst would analyze how specific campaigns are performing, such as seeing what works and what doesn’t.

When trying out new things and projects, it is important always to analyze and measure them once they publish.

This will help weed out what works and what doesn’t. It is easy to imagine that all of your content works well and sticks with the audience.

However, this is typically not the case. With an ever-changing market, some content will work better than others.

What Is Content Responsibility?

Content responsibility is shipping content that promotes your business and products through social media, blog, and video content.

What Are The 4 Steps To Creating A Content Marketing Strategy?

When brainstorming on how to plan out your content marketing strategy, there are a few steps to make note of to formulate the right plan for you.

What Are Examples Of Content Marketing?

Creating content for marketing is just the tip of the iceberg of what content marketing entails.Content marketing examples include but are not limited to:

What Are The Five Pillars Of Content Marketing?