Build a social campaign with AI Campaign Assistant

AI Campaign Assistant drafts a social campaign for you: a schedule, the message copy and, if you want them, images. You review the messages before they're added to the campaign. Available on Starter, Professional and Suite.

Start in a social campaign, either a social campaign project or a social campaign attachment in a project. See Create a social campaign.

Generate the campaign messages

  1. Click the AI Campaign Assistant icon at the top of the social campaign.
Social campaign with an arrow pointing to the AI Campaign Assistant icon at the top
  1. In the text field, describe what you'd like to promote, including any text and links you want used in your messages. Click Next.
  2. Select social profiles, then click Next.
  3. Under Campaign Images, select No Images, Choose my own or AI Generated. Campaign Assistant doesn't support videos.
  4. If you selected Choose my own, click the camera icon and select the images to include. Each message gets one image.
  5. If you selected AI Generated, select the image styles.
  6. Select the campaign start date (relative to the project's scheduled date, or custom) and the campaign duration, then click Next.
  7. Check the number of scheduled messages per profile. This is how many messages Campaign Assistant creates for each social profile you selected. Raise or lower it as needed.
  8. Click Ask Mia at the bottom of the panel to create your campaign.
"AI Campaign Assistant" filled in with a description, social profiles, campaign images, start date and duration.

With AI Generated images, the campaign can take a minute or so to create.

  1. Review the messages. Click Regenerate on a message to get a new version, or click into a message to edit it yourself.
  2. When you're ready, click Apply.
AI-created campaign messages ready for review, with "Apply" at the top and "Regenerate" on a message.
  1. Keep editing and adding messages as you would in any social campaign. You can run AI Campaign Assistant again to add more messages.

Use a brand profile

If your plan includes Brand Profiles, a paid add-on for Suite, your default brand profile is selected in AI Campaign Assistant. Click the profile to switch to a different one, or choose none to work without a brand profile. See Set up and use Brand Profiles.

"AI Campaign Assistant" in a social campaign with a brand profile chosen in the menu at the top right.

When the messages publish

Messages scheduled relative to the campaign date move with it when that date changes. Messages set to a custom date stay where they are.

Messages in a social campaign follow the project's status. Set the project to scheduled status when you're ready. If the project stays in draft status, its messages won't be sent.

Learn more