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Boost Your Social Media Marketing Success With Proven Strategies & Engaging Content

Published September 11, 2023
/ Updated June 19, 2024

What Is Social Media Marketing?

Social media marketing has become a cornerstone of modern business promotion, enabling brands to connect with their target audience like never before. This blog post delves into the essentials of social media marketing, from crafting an effective strategy to leveraging different platforms for maximum impact.

How To Create An Effective Social Media Marketing Strategy

Crafting a strategy that resonates with your audience is vital for success. Let’s explore the steps to achieve just that.

1. Identify & Research Your Target Audience

Defining your audience helps tailor your content and messaging for higher engagement. For instance, a fitness brand could focus on health enthusiasts, ensuring more relevant interactions.

2. Set Clear Goals

Establishing measurable goals, like increasing website traffic or boosting sales, provides direction for your efforts. Clear goals keep you on track and provide tangible results to assess.

3. Create Engaging Content

Compelling content is the heart of social media marketing. Share informative blog posts, stunning visuals, and interactive polls to keep your audience hooked.

Recommended Reading: Social Media SEO

4. Plan Your Social Media Calendar

Now that you’ve set your goals and established what kind of content you’d like to share across all your social platforms, it’s time to pick software to best suit all your needs.

Social Calendar from CoSchedule is the perfect tool for you to get total visibility of your social media strategy. This calendar makes it easy to spot gaps in your schedule, add new messages, and change priorities easily with Drag & Drop Rescheduling.

CoSchedule's social calendar new task creation

With Social Calendar, you can instantly create social messages that fill your calendar, create the perfect social publishing schedule, and measure and analyze your social performance with the help from AI.

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5. Track Your Social Performance

When trying to navigate posting on social media among several platforms, it’s important to measure your social performance in order to make data-driven decisions to create better content.

Social Calendar from CoSchedule has built-in analytics for you to easily view your social report, to see what’s working well, and what isn’t. These social analytics include a Facebook, X, LinkedIn, and Instagram report.

CoSchedule analytics page with two sections - Project Analytics, Social Analytics

These reports show engagement metrics such as likes, comments, and shares. Not only are these reports easily accessible, but they can also be shared with your team and stakeholders so everyone is on the same page when it comes to your social metrics.

Recommended Reading: Social Media Management: How To Create A Plan + Best Tools

Social Media Marketing Platforms & Best Practices

Each social media channel will have different best practices when it comes to what to post, how often, and who to appeal to. Here are some examples of different social media channels, and what works best for each one.

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Facebook enables individuals, businesses, and organizations to connect, share content, and engage with a global audience. It allows users to create profiles, share posts, photos, and videos, and interact with friends, family, communities, and brands.

Facebook serves as a powerful tool for social media marketing by sharing content, reaching audiences, and using targeted advertising to appeal to their viewers.

An example for a good Facebook post could be a bakery that showcases its delicious creations, runs contests, and shares baking tips.

Facebook Best Practices:

  • Post 3-5 times per week
  • Include visuals in posts
  • Maintain a conversational tone


Instagram is a popular visual-centric social media platform that focuses on sharing photos and videos. Users can create profiles, post visual content, engage with others through likes and comments, and discover new content through hashtags and exploration features.

Instagram serves as a versatile platform for social media marketing through engagement and interaction, visual storytelling, influencer partnerships, and user-generated content.

A good example of how you can use Instagram’s capabilities to maximize your engagement could be a fashion brand that could showcase its latest collections through stunning visuals and stories.

Instagram Best Practices:

  • Post daily
  • Use relevant hashtags
  • Leverage stories and reels for short-form content


TikTok is a social media platform that specializes in short-form video content. Users can create, share, and discover videos that are typically 15 to 60 seconds long but can go up to 3 or even 10 minutes. The platform is known for its creative and entertaining content, often featuring music, challenges, or visual effects.

TikTok serves as an innovative and dynamic platform for social media marketing through short-form storytelling, trend participation, ad campaigns, and localized content.

A good example of how you can use TikTok for social media marketing could be a comedy club that creates humorous skits to capture attention and encourage sharing.

TikTok Best Practices:

  • Post frequently
  • Keep videos light-hearted and creative
  • Leverage trending challenges.

Recommended Reading: TikTok Post Ideas, 14 Effective Strategies To Skyrocket Your TikTok Views


LinkedIn is a professional networking platform designed for individuals, businesses, and organizations to connect, collaborate, and share content related to careers, industries, and professional interests. It allows users to build professional profiles, connect with peers, share updates, and engage in professional discussions.

LinkedIn serves as a focused and professional platform for social media marketing by engaging in B2B marketing, thought leadership, networking and relationship building, and employee advocacy.

A great way you could use LinkedIn could be a marketing agency sharing thought leadership articles and connecting with potential clients.

LinkedIn Best Practices:


X is a microblogging platform that enables users to share short messages. Posts are limited to 280 characters and can include text, images, GIFs, videos, and links. Users can follow accounts to see their posts in a chronological feed and engage with content through likes, reposts, and replies.

X serves as a real-time and concise platform for social media marketing by sharing content, real-time updates, and hashtags and trends.

A great example of how you can use X could be a fitness blog could post a thought-provoking, user engagement post such as “Ready to crush your fitness goals? Share your favorite workout routine below! Let’s motivate each other to stay active and healthy #FitFam #HealthyLifestyle

X Best Practices:

  • Make posts open for discussion
  • Use emojis
  • Use hashtags

Recommended Reading: Write Business Tweets That Impress & Engage Followers, How To Get More Followers On Twitter


YouTube is a video-sharing platform where users can upload, view, and share videos. It is one of the largest and most popular video platforms globally, offering a wide range of content from entertainment and education to tutorials and reviews.

YouTube plays a significant role in social media marketing through monetization, subscriber growth, SEO strategy, and live streaming.

An example of how you can use YouTube would be a beauty brand that creates makeup tutorials and product reviews to engage viewers.

YouTube Best Practices:

This comprehensive guide equips you with the knowledge to excel in social media marketing. By crafting a solid strategy, producing captivating content, and mastering the nuances of various platforms, you’ll harness the immense potential of social media to grow your brand and connect with your audience like never before.

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