Google has long served marketers as a primary channel to distribute advertisements, and optimizing your site for the platform is one of the only ways to ensure organic growth in the […]

When was the last time you saw an awesome online or social video ad? Did it impress you so much that you thought about buying the product or recommend it […]

Who do you believe more? A marketer, your best friend, or complete stranger who bought your product or service and offers an honest opinion? Good or bad—what customers say matters. […]

Do you see your social media performance going down recently? Worried you’re missing out on opportunities to improve your social media marketing? Or, are you wondering, “How can I tell […]

No matter how good your content is, not all your readers will read it word for word. In fact, the majority of them will skim read it. So if you’ve been […]

Market consultants sometimes struggle to consistently meet expectations. Maybe it’s because they offer too many services in too many areas of expertise. The lack of focus leads to less differentiation […]

Freelance writers know that getting paid can be difficult, and managers of freelance writers know why processing those payments is difficult to get paid on time or at all. Some […]

When it comes to omnipresent brands, few modern companies hold a candle to the name recognition and influence held by Apple. This wasn’t always the case however, and there was […]

Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and […]

Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is […]

If you’ve spent any time reading blogs about how to succeed at content marketing, then you’ve probably come across the advice to create evergreen content. Publishing evergreen content solves the […]

Do you need some inspiration from some very smart marketers? Or maybe you need a great lead-in for a new blog post you’re writing? Whatever the case, you’ve found this […]

The digital marketing world is constantly evolving, so it is worth asking: what’s working now? To answer that question, let’s look at twelve digital marketing examples from companies winning in […]

In a role as diverse and fast-pacing as marketing, project prioritization can mean the difference between a thriving career and a fledgling one. As you know, having nice marketing ideas […]

In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter […]

What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content […]

In the ultra-competitive world of social media marketing, brands must take advantage of any leg up they can find. The sheer number of accounts vying for attention on major social […]

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that around 92% of marketers use social media as part […]

You’ve written a great blog post … but it’s not driving traffic The solution? Optimize your post for SEO. This blog post SEO checklist will show you precisely what elements […]

I went to my favourite store in town and bought some stuff on my list. However, I discovered I had mistaken a brand for the other one during checkout after payment. […]