In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter […]

What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content […]

In the ultra-competitive world of social media marketing, brands must take advantage of any leg up they can find. The sheer number of accounts vying for attention on major social […]

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that around 92% of marketers use social media as part […]

You’ve written a great blog post … but it’s not driving traffic The solution? Optimize your post for SEO. This blog post SEO checklist will show you precisely what elements […]

I went to my favourite store in town and bought some stuff on my list. However, I discovered I had mistaken a brand for the other one during checkout after payment. […]

When customers leave negative reviews or complain about a brand or business on the internet, they just want to be heard, express their frustration, and want some sort of resolution. […]

Many businesses are struggling to gain an online following because they are unsure how to create content that will resonate with their target audience. The mistake they are making is […]

You’ve probably heard others are driving impactful results, finding partners to collaborate, having customer queries pour in – even making sales – all on social media. But you haven’t seen […]

It’s tricky to promote brand consistency when you work with multiple writers, designers and developers. If you don’t have detailed guidelines for them to follow, you run the risk of […]