How do I create a social campaign in CoSchedule?

From your calendar, click + Create, choose Social Campaign, name the project, adjust the publish date and time if needed, and click Create Project. You can also add a social campaign to any existing project by clicking Add Attachment and selecting Social Campaign.

Can I add a link to a social campaign?

Yes. Click the link icon in the left corner of the social campaign and enter your URL, and CoSchedule shows the link, its title and its excerpt. The title and permalink are pulled into messages automatically, and you can delete them if you don't want them.

How do I pause a social campaign?

There is no pause button for a social campaign. To pause it, set the project's status to draft, because its messages won't be sent while the project is in draft status.

Do messages in a social campaign have their own status?

No. Messages in a social campaign take the project's status, so set the project to scheduled status in the upper right corner when you're ready.

Create a social campaign

A social campaign groups the social messages that promote one thing, like a blog post, a launch or an event, so you can schedule and track them together. Social campaigns are available on Starter, Professional and Suite.

A social campaign can be its own project or an attachment to any existing project.

From your calendar, click + Create.
Choose Social Campaign.
Name your social campaign project, adjust the publish date and time if needed, then click Create Project.

Open any existing project.
Click Add Attachment, then select Social Campaign.

Add a link and use default text helpers

A link is optional. When you add one, CoSchedule pulls the title, excerpt and images from the page so you can use them in your messages.

Click the link icon in the left corner of the social campaign.

Social campaign toolbar with an arrow pointing to the link icon on the left

Enter your URL in the link field. You'll see the link, its title and its excerpt.

Campaign Link panel with a URL entered and the page's title and excerpt pulled in below it

Create a social message in the campaign. The title and permalink are pulled in automatically, and you can delete them if you don't want them.

New social message in a campaign with the linked page's title and permalink filled in automatically

To add a text helper, type { and select the helper.

Text helper list open after typing a curly brace, showing the title, permalink and excerpt helpers

Add and schedule messages

You can schedule each message for a custom date or relative to the date of the project. Click the + next to the relative or custom date to open the social composer and create your message.

Social campaign timeline with plus buttons for messages relative to the scheduled date or on a custom date

Messages scheduled relative to the campaign date move with it when that date changes. Messages set to a custom date stay where they are.

Messages in a social campaign don't have their own status; the project's status controls them. When you're ready, set the project to scheduled status in the upper right corner. If the project stays in draft status, its messages won't be sent.

Project status menu open with Draft, Pending Review and Scheduled options

Create messages with AI Campaign Assistant

AI Campaign Assistant drafts a schedule, message copy and images for your social campaign. It's available on Starter, Professional and Suite. See Build a social campaign with AI Campaign Assistant.

There's no pause button for a social campaign. To pause it, set the project's status to draft. Its messages won't be sent while the project is in draft status.

Messages in a social campaign take the project's tags. You can't tag a single message in a campaign, so add the tags to the project instead.

Create a social campaign

Start a social campaign