Trend Report:Marketing Strategy 2022

Survey results found organized marketers are 674% more likely to report success than their peers.

Compared to the data from 2018, the correlation between organization & success in marketers jumped from being almost 4 times more likely to almost 7 times more likely in 2022.

This increase isn’t surprising as we look at the way the global pandemic has impacted marketing over the last few years.

Is your marketing successful?

Ready To Get More Organized As A Marketer?

The most successful marketers we surveyed regularly plan their tasks, marketing campaigns, & projects with clear, established processes.

Take a second to reflect on your own processes. Are you as organized as you hope to be?

Organizing your marketing can sound daunting, but don’t worry – we have materials to help you get started quickly!

Once you integrate consistent processes, established workflows, & better planning into your marketing, you’ll likely see more success.

It’s easier to stay focused on what and how you will execute your marketing in order to drive the success you are hoping to achieve.

Whether it’s growing your social reach, increasing leads, or driving more sales, getting organized can help you get there.

Organize All Your Marketing In One Place.

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The correlation between successful marketers and marketers that document their strategy has strengthened significantly since 2018. Yet almost 40% of marketers report they have no documented strategy.

A documented marketing strategy keeps everyone on the same page. It creates a universal record of what you’ve done, what you’re working on, and what is up next.

This is even more important when you have remote team members collaborating together & various stakeholders interested in what the marketing team is doing.

If you’re among the 40% of marketers that do not document their strategy (or you’re looking for a better way to do it), getting started doesn’t have to be overly complicated.

Do you have a documented strategy that drives all of your marketing efforts?

Time To Document Your Marketing Strategy

Start by documenting what you already know. Audit what is already in flight or planned for the foreseeable future, including:

• In progress projects
• Active marketing campaigns
• Upcoming events
• Upcoming projects & campaigns
• Project or campaign requests
• Related tasks, resources, & processes to accomplish you & your team’s work

Having your marketing strategy documented is critical to success. Things inevitably come up – employee illnesses, time off, vacations, quarantines. Documenting your strategy allows your team to stay productive, easily share progress updates, & adapt as plans change.

Document Your Entire Strategy In A Free Marketing Calendar.

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Marketers that reported they proactively plan their marketing are 331% more successful than their peers. However, there are still 15% that cited that they rarely or never plan their projects ahead of time.

The pandemic has resulted in a less predictable marketing roadmap for many teams, yet survey results show that proactive planning is still crucial for success.

Do you proactively plan marketing campaigns ahead of time?

Plan Your Work Then Work Your Plan

Do you have a backlog of marketing ideas? Are you planning ahead for upcoming events or busy seasons?

Now is the perfect time to start looking ahead to plan tasks, campaigns, and projects in advance.

When you plan ahead, you can make sure your entire team has enough work, enough time, and enough flexibility to successfully execute project requests & campaigns.

Proactively Plan Your Social Messages, Blog Posts, Emails, & Projects With Your Forever-Free Marketing Calendar.

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Our survey found the highest performing content types include social media ads, emails, and blog posts.

Key Results:

• 20% of marketers reported that social media ads performed the best compared to all the content types their company publishes.
• 17% noted that email marketing was their top-performing content type.
• 16% reported that blogs were their highest-performing published content.
• Lowest performing content types include billboards, podcast, TV, & radio advertisements

Publish High-Performing Content To Connect With Your Audience

It’s clear that blogs, social media ads, & emails drive the best results for the marketers we surveyed.

To double down on successes, focus your time creating content that performs well & publish that content through the channels your target audience is most active.

We know that although these are the top performing content types for the marketers surveyed, this may vary based on your target audience, industry, company size, etc.

In order to help you pinpoint your own top-performing content, check out the resources below.

Create Your Blog Posts, Emails, Social Messages, & More In Your Forever-Free Marketing Calendar.

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Compared to 2019, top marketers are two times more likely to report success when using agile processes like scrum or kanban.

This isn’t surprising. Agile processes are designed to help marketing teams handle the pace of digital marketing, respond to new opportunities, and stay aligned with business objectives.

According to the State of Agile Marketing Report presented by Agile Sherpas, 84% of those surveyed already using agile found it important or very important in handling the volatility of 2020.

When you can easily adjust your strategy, the easier it is to handle unexpected changes to timelines, priorities, or resources. Beyond making your team more successful, agile processes make it less stressful to shift responsibilities & adjust as needed.

Do you implement agile marketing processes?

If you haven’t adopted any agile processes, it’s simple to start integrating them into your workflows. Not sure where to start? Checkout these key resources to start adopting agile marketing.

Interested In Trying Agile Marketing? CoSchedule Marketing Calendar Supports Agile Processes To Help You Pivot Quickly & Stay Productive.

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Without defining what success looks like, it’s impossible to measure success. If you aren’t setting goals, it’s time to start.

Of the marketers surveyed, 70% reported setting marketing goals for their marketing initiatives, projects, & campaigns; almost 47% of marketers who set goals noted achieving success most of the time or always.

Do you set marketing goals?

A study by psychology Professor Dr. Gail Matthews at the Dominican University of California confirms the importance of setting goals: The results of her study showed that 76% of participants who wrote down their goals & provided weekly progress updates successfully achieved their goals – over 33% higher than their peers.

Time and time again, the data has shown that people who deliberately set goals have much higher success rates. Yet 30% of marketers surveyed do not set specific goals.

Luckily this is easy to fix. All you need to do is identify goals & start building your strategy around those objectives. We’ve included resources above to help set your goals.

Keep Your Goals On Track With A Forever-Free Marketing Calendar.

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Our data found that Marketers who use project management tools in their tech stack are more successful than marketers that don’t.

But according to the survey results, 62% of marketers surveyed do not use any kind of project management software to manage their marketing.

What kind of tools do marketing teams use?

What Is project Management Software?

According to G2Crowd, project management software assists teams with managing team goals and long-term projects, as well as coordinating individual tasks.

Despite project management tools being readily available for marketers, there are still many who do not have the right tools in place to achieve success.

With more teams working remotely, adopting a project management software has never been more valuable.

With a project management software, you can stay connected with your team, see exactly where projects and tasks are, and achieve full visibility into your marketing strategy.

Set Yourself Up For Success. Manage Your Marketing Projects, Campaigns, & Tasks With CoSchedule Marketing Calendar.

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