Farheen Gani, Author at CoSchedule Blog
Author Archive

Farheen Gani

Farheen Gani is a freelance writer and content marketer. She writes customer-friendly content that doesn't read like marketing, for B2B SaaS companies. Her work has appeared in Tech in Asia, Foundr, and the Zapier blog, to name a few. Check out her website or say hi on Twitter.

The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy

The Marketer’s Guide to Crafting A Successful Brand Journalism Strategy

Is it news? Is it an ad? Look, it’s brand journalism! An ever-evolving form of marketing, brand journalism is more than a hundred years old. It dates way back to […]