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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

Clickbait Headlines Are Dead (So Here’s What You Should Do Instead)

Clickbait Headlines Are Dead (So Here’s What You Should Do Instead)

I don’t intend to make this article clickbait-y, so here’s the answer right away: no, online clickbait headlines are not dead, but they’re a dying breed. Just a decade or so […]

How to Write Advertising Headlines Like These 8 Awesome Examples

How to Write Advertising Headlines Like These 8 Awesome Examples

Writing good advertising headlines is 80% of the sale, or, as David Ogilvy famously said, “When you have written your headline, you have spent eighty cents out of your dollar.” […]

Everything You Need to Know About Headline Style and Capitalization

Everything You Need to Know About Headline Style and Capitalization

When I worked as a journalist, one of the hardest things I had to do throughout the entire writing process was write headlines. Not only did I struggle with crafting […]

74 Best Copywriting Books, Podcasts, and Resources to Improve Your Copywriting Skills

74 Best Copywriting Books, Podcasts, and Resources to Improve Your Copywriting Skills

Copywriting is the single most important skill any marketer or business owner can develop, and we’re not the only ones who think so. Folks on LinkedIn agree. Marketers on Twitter agree, […]

Write Killer Newspaper Headlines like a Professional in 7 Easy Steps

Write Killer Newspaper Headlines like a Professional in 7 Easy Steps

Would you look at that? After rounds of edits, multiple cups of coffee, and lots of hard work, you’re finally done with your article! The only issue is that you […]

What Separates the Best Headlines From All the Rest?

What Separates the Best Headlines From All the Rest?

What separates the very best headlines from all the rest? We wanted to know, and we bet you do, too. That’s why you’re here, right? Everyone wants to feel they’ve […]

How to Craft Article Titles That Catch Your Audience’s Attention

How to Craft Article Titles That Catch Your Audience’s Attention

When it comes to crafting article titles that get clicks, there are no corners you can cut and succeed. While it may seem easy to write a single line of copy, […]

The Ultimate Keyword Strategy to Fill Your Editorial Calendar

The Ultimate Keyword Strategy to Fill Your Editorial Calendar

You’ve heard it over and over again: to attract visitors to your site, you need great content. In order to create that, you need to know what your target audience […]

How to Write Press Release Headlines That Will Get a Journalist’s Attention

How to Write Press Release Headlines That Will Get a Journalist’s Attention

A press release is great for sharing your latest news with journalists. Short, snappy overviews and punchy rundowns give your brand the attention it deserves; however, when it comes to […]

201 Trigger Words That Will Make Your Headlines More Engaging

201 Trigger Words That Will Make Your Headlines More Engaging

With so much content being pumped out every day, it’s easy to come across the same old boring headline time and time again. When you’re up against a huge amount […]

How to Create a Content Publishing Strategy That Gets Results

How to Create a Content Publishing Strategy That Gets Results

Everyone consumes some sort of content every day. It’s like rain, taxes, and death — we can’t escape it, even if we wanted to. Content is what keeps us in […]


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