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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

How to Write White Papers Customers Want [Templates + Examples]

How to Write White Papers Customers Want [Templates + Examples]

White papers are powerful marketing assets. They can build trust with a casual reader, put you on the map for a target customer researching their options, and make every stage […]

Create Company Press Pages the Media Will Love with 9 Helpful Examples

Create Company Press Pages the Media Will Love with 9 Helpful Examples

Today, more and more marketers like you make PR and branding efforts a top priority in their marketing strategy. Statistics show that brand consistency can increase revenue by as much as […]

How to Write a Press Release That Works With Great Templates and Examples

How to Write a Press Release That Works With Great Templates and Examples

Knowing how to write a press release can be an excellent addition to a marketer’s skillset. It’s not an easy task, though. If you are used to creating other inbound-type […]

Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Conducting customer interviews is one of the best ways to do market research for improving your business. Just think of all the things your company can strategically do with rich […]

The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

When it comes to writing, completing your first draft is the easy part — it’s the editing process that can be difficult. And, sure, while there’s an increasing amount of AI-powered […]

How to Create a Content Framework That Will Keep You on Track

How to Create a Content Framework That Will Keep You on Track

Spoiler alert! I know why you’re here. It’s time to build a content framework for your marketing playbook. Don’t worry, you’re not alone in your search. The amount of content […]

What Does Good Content Actually Look Like (And How Can You Create It)?

What Does Good Content Actually Look Like (And How Can You Create It)?

Content marketing writers are often told to make “good content.” But, this advice usually comes from people in their organization who aren’t familiar with marketing. As a result, the writer […]

Seven Practical Steps to Create Truly Unique Content

Seven Practical Steps to Create Truly Unique Content

“After Camp and his friends spent $800 hiring a private driver, he wanted to find a way to reduce the cost of direct transportation. He realized that sharing the cost […]

15 Email Newsletter Headline Examples That Will Help You Improve Open Rates

15 Email Newsletter Headline Examples That Will Help You Improve Open Rates

Allow me to put forth a scenario: you spend hours on your newsletter each week — planning, writing, and curating content — but your open and click-through rates are stagnating. […]

The Complete Guide to Newsjacking: How to Grow Your Blog Traffic by Capitalizing on the News

The Complete Guide to Newsjacking: How to Grow Your Blog Traffic by Capitalizing on the News

Newsjacking can be a valuable marketing tool to have in your arsenal. The best part about newsjacking is that it can be utilized by blogs, businesses, and social media channels […]

Content Distribution Plan: How to Conquer Declining Organic Reach

Content Distribution Plan: How to Conquer Declining Organic Reach

The average blog post takes over three hours to write, marketers are told that videos need to be 10–18 minutes in length to keep someone’s attention, and the typical duration of a […]


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