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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

The Best Way to Format Blog Posts to Keep Your Readers Engaged

The Best Way to Format Blog Posts to Keep Your Readers Engaged

No matter how good your content is, not all your readers will read it word for word. In fact, the majority of them will skim read it. So if you’ve been […]

How to Create Evergreen Content That Drives Traffic For Years [Tips & Examples]

How to Create Evergreen Content That Drives Traffic For Years [Tips & Examples]

If you’ve spent any time reading blogs about how to succeed at content marketing, then you’ve probably come across the advice to create evergreen content. Publishing evergreen content solves the […]

How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz [AMP 263]

How to Hack Consumer Behavior Using ZMOT (Zero Moment of Truth) With Paul Mackiewicz [AMP 263]

In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter […]

Blog Post SEO Checklist: How to Write SEO-Friendly Blog Posts that Guarantee Traffic

Blog Post SEO Checklist: How to Write SEO-Friendly Blog Posts that Guarantee Traffic

You’ve written a great blog post … but it’s not driving traffic The solution? Optimize your post for SEO. This blog post SEO checklist will show you precisely what elements […]

11 Simple But Effective Ways to Create Content That Converts [Tips + Examples]

11 Simple But Effective Ways to Create Content That Converts [Tips + Examples]

Many businesses are struggling to gain an online following because they are unsure how to create content that will resonate with their target audience. The mistake they are making is […]

How to Create an Editorial Style Guide for More Consistent Content (Template)

How to Create an Editorial Style Guide for More Consistent Content (Template)

It’s tricky to promote brand consistency when you work with multiple writers, designers and developers. If you don’t have detailed guidelines for them to follow, you run the risk of […]

On-Page SEO Checklist: How to Optimize Each of Your Articles

On-Page SEO Checklist: How to Optimize Each of Your Articles

Would you like each of your newly-published articles to gradually start generating organic search traffic? If “yes” is your answer, this on-page SEO checklist is what you are looking for: […]

Content Optimization: How to Help Your Content Succeed in 12 Steps

Content Optimization: How to Help Your Content Succeed in 12 Steps

Here’s a little secret: it’s entirely possible to rank all the great content you’ve been creating with stepwise content optimization. Want to know another secret about how the pros optimize their […]

How to Understand Content Marketing Analytics and Prove Your Impact

How to Understand Content Marketing Analytics and Prove Your Impact

Here’s a question for you: what is your brand’s most valuable piece of content? Maybe, your top content is a highly-researched blog post or a webinar that has thousands of […]

Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits

Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits

We all think we know the classic Nike marketing strategy. “Just do it” comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. But is […]

Craft Copy That Will Make Your Dream Customers Swoon (+8 Bonus Tips)

Craft Copy That Will Make Your Dream Customers Swoon (+8 Bonus Tips)

It’s every business owner’s dream to work with their ideal customers. But most of the time, we’re stuck working with clients who are either a wrong fit or difficult to […]


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