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Content

Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

The Best Content Calendar Template to Organize Your Entire Year in 2021

The Best Content Calendar Template to Organize Your Entire Year in 2021

“Oh no! We don’t have any content ready to go out next week. What should we do?” That’s a phrase every marketer dreads to hear. Without proper tools for organizing […]

Does Betteridge’s Law of Headlines Hold True (and Why Does It Matter)?

Does Betteridge’s Law of Headlines Hold True (and Why Does It Matter)?

This may be the only time today that someone will tell you that you can break a law. Sadly, this law has little to no legal or scientific value — […]

How to Write an Awesome Creative Brief [Templates + Examples]

How to Write an Awesome Creative Brief [Templates + Examples]

So many marketers still underestimate the value of doing “upfront” work. I’m talking about the work you do at the beginning of a project to make the middle and end […]

How to Write Case Studies That Build Trust (30+ Examples and Templates)

How to Write Case Studies That Build Trust (30+ Examples and Templates)

Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, […]

How to Write White Papers Customers Want [Templates + Examples]

How to Write White Papers Customers Want [Templates + Examples]

White papers are powerful marketing assets. They can build trust with a casual reader, put you on the map for a target customer researching their options, and make every stage […]

Create Company Press Pages the Media Will Love with 9 Helpful Examples

Create Company Press Pages the Media Will Love with 9 Helpful Examples

Today, more and more marketers like you make PR and branding efforts a top priority in their marketing strategy. Statistics show that brand consistency can increase revenue by as much as […]

How to Write a Press Release That Works With Great Templates and Examples

How to Write a Press Release That Works With Great Templates and Examples

Knowing how to write a press release can be an excellent addition to a marketer’s skillset. It’s not an easy task, though. If you are used to creating other inbound-type […]

Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Conducting customer interviews is one of the best ways to do market research for improving your business. Just think of all the things your company can strategically do with rich […]

The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

When it comes to writing, completing your first draft is the easy part — it’s the editing process that can be difficult. And, sure, while there’s an increasing amount of AI-powered […]

How to Create a Content Framework That Will Keep You on Track

How to Create a Content Framework That Will Keep You on Track

Spoiler alert! I know why you’re here. It’s time to build a content framework for your marketing playbook. Don’t worry, you’re not alone in your search. The amount of content […]

What Does Good Content Actually Look Like (And How Can You Create It)?

What Does Good Content Actually Look Like (And How Can You Create It)?

Content marketing writers are often told to make “good content.” But, this advice usually comes from people in their organization who aren’t familiar with marketing. As a result, the writer […]


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