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Expert knowledge and actionable takeaways in writing, productivity, planning, and organization.

What Are White Papers? Purpose, Definition, Types, & History

What Are White Papers? Purpose, Definition, Types, & History

What is the purpose of white papers? White papers build trust with a casual reader, put you on the map for a target customer researching their options, and make every […]

What Is Growth Marketing? Examples & Tips To Fuel Your Strategy

What Is Growth Marketing? Examples & Tips To Fuel Your Strategy

As marketers, we almost always have growth on our minds. And not just any growth—measurable, repeatable, sustainable growth that can serve our customers and employees equally well. This is where […]

[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome

[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that […]

17 Goals and Marketing Objectives Examples

17 Goals and Marketing Objectives Examples

[Table of Contents] What Are Marketing Objectives? Marketing objectives are the outcomes a brand wants to generate from its marketing activities. They should be measurable (and realistic) so that you […]

How to Write White Papers Customers Want [Templates + Examples]

How to Write White Papers Customers Want [Templates + Examples]

[table of contents] What Does A White Paper Look Like? Your white paper needs to be easy to navigate. Sections should naturally lead into each other. Use formatting to make […]

How To Write a Great Press Release [7 Free Templates & 21 Examples]

How To Write a Great Press Release [7 Free Templates & 21 Examples]

Snag This Press Release Bundle You can start writing your own or follow these 7 free press release templates. Press Release Template: Take the hassle out of writing and formatting […]

How to Find Your Target Audience To Do Better Marketing

How to Find Your Target Audience To Do Better Marketing

Who are you marketing to? If you can’t give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. […]

Steal These 11 Dependable Blog Post Templates To Write Memorable Content

Steal These 11 Dependable Blog Post Templates To Write Memorable Content

Creating high-quality content takes time. In an ideal world, you’d dedicate a major chunk of your time to writing well. In the real world though, where you’re spinning multiple plates […]

11 Tips & Best Practices for Writing a Blog Post Introduction

11 Tips & Best Practices for Writing a Blog Post Introduction

Writing blog post introductions is hard. There are 600+ million blogs out there, and plenty of them are competing for your audiences. How do you stand out? You need to produce a […]

The Best Way to Format Blog Posts to Keep Your Readers Engaged

The Best Way to Format Blog Posts to Keep Your Readers Engaged

No matter how good your content is, not all your readers will read it word for word. In fact, the majority of them will skim read it. So if you’ve been […]

How to Create Evergreen Content That Drives Traffic For Years [Tips & Examples]

How to Create Evergreen Content That Drives Traffic For Years [Tips & Examples]

If you’ve spent any time reading blogs about how to succeed at content marketing, then you’ve probably come across the advice to create evergreen content. Publishing evergreen content solves the […]


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