Workflow

Marketing is an exciting business — you always have something new to look forward to. But this industry definitely brings its challenges, especially when you work on a small team. […]

Creating content without clear workflows is asking for inefficiency and headaches. It leads to rework and makes collaboration a headache due to unclear expectations. And when it comes to content marketing, […]

Like any successful project, creating compelling content that engages your reader and delights your customers requires a well-thought-out, organized, and structured workflow. A robust, well-thought-out content management workflow helps to […]

Are you planning on creating even one blog post as part of your marketing strategy? If you are, then you need to have an effective content production process in place. […]

You’re hopping from task to task, trying to get everything boxed off before the deadline for your marketing project ends. Endless meetings, constant back-and-forth for updates, and scrappy to-do lists […]

The best marketing teams succeed with a strong workflow management process. As a preset order of operations for getting stuff done, they’re essential for getting work right the first time, […]

When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]

Have you ever searched endlessly for that one elusive marketing asset? Maybe it’s a new version of a logo your coworker needs to add to your redesigned website, or a […]

“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]

“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]

Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]

Marketing compliance: For many creative teams, “compliance” is either just one more roadblock in the constant battle to get marketing campaigns launched on time or an attempt to wrangle in […]

How many marketing tasks do you work on that are actually important? This is a bigger question than it might seem at first. If you’re like most marketers, you likely […]

Is your team working without a clear marketing work management process? If so, you’re probably tired of having more projects than you know how to handle. Your writers and designers […]

Does your marketing team struggle to find brand assets it needs for projects? Do you often have co-workers from outside your department asking where they can find images, logos, and […]

How many times has a coworker sent you a document with an incomprehensible file name? Ever lose track of a client deliverable because you couldn’t tell which version was the […]

If you’ve made it to this post, you’re likely already aware you have a digital asset management problem. Maybe you just spent 25 minutes looking for a high-res logo to […]

Marketing creatives often avoid process and workflow planning at all costs. For them, those things aren’t what make their work interesting. They might even think they inhibit creativity or belong only […]

Here are three facts I know to be 100% certain: Marketers who document their plan are 538% more successful than those who don’t. Marketers who document their processes are 466% more […]

Marketing demand is heating up. According to Content Marketing Institute, 70% of marketers expected to create more content at the start of 2017. Demand for infographics has skyrocketed by 800%. These […]