Kevin Payne, Author at CoSchedule Blog
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Kevin Payne

Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads.

Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Conducting customer interviews is one of the best ways to do market research for improving your business. Just think of all the things your company can strategically do with rich […]

The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

When it comes to writing, completing your first draft is the easy part — it’s the editing process that can be difficult. And, sure, while there’s an increasing amount of AI-powered […]

How to Consistently Generate Great Article Ideas in 7 Steps

How to Consistently Generate Great Article Ideas in 7 Steps

A pillar for content marketing success is maintaining a blog. Not just any blog — one that puts out high-quality content on a consistent basis. Sometimes, the bottleneck keeping marketers from […]

The Step-by-Step Guide to Writing a Newsletter That Actually Converts

The Step-by-Step Guide to Writing a Newsletter That Actually Converts

We live in an era where newsletters don’t exactly have the best reputation. Because many of us receive a lot of emails every day, newsletters would often be thrown in […]

How to Write Awesome Content (Even in a Boring Niche)

How to Write Awesome Content (Even in a Boring Niche)

You can’t underestimate the value of blogging for a business. 90% of businesses use blogs for marketing — 55% of which report more website visitors than businesses without blogs. Marketers say […]

10 AP Writing Style Best Practices to Craft a Compelling Headline

10 AP Writing Style Best Practices to Craft a Compelling Headline

In this day and age, technology is able to provide its audience an overwhelming amount of content. Every single day, a person is bombarded with news articles, blogs, videos, and […]