Author Archive

Kevin Payne

Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads. He has a unique perspective because he has learned the ins and outs of doing growth marketing and demand generation for B2B SaaS startups due to his 8 years of experience working with founders.
Cover Image for How To Write A Newsletter That Converts

How To Write A Newsletter That Converts

“I didn’t plan to become a creator. Yet, in the last 2 years, I’ve attracted nearly 8400 newsletter readers and secured paid newsletter sponsorships worth $180,000 a year.” These words […]

Kevin Payne
Kevin Payne
January 12, 2023
Cover Image for How to Create Evergreen Content That Drives Traffic For Years [Tips & Examples]
How to Create Evergreen Content That Drives Traffic For Years [Tips & Examples]

If you’ve spent any time reading blogs about how to succeed at content marketing, then you’ve probably come across the advice to create evergreen content. Publishing evergreen content solves the […]

Kevin Payne
Kevin Payne
December 14, 2021
Cover Image for 11 Simple But Effective Ways to Create Content That Converts [Tips + Examples]
11 Simple But Effective Ways to Create Content That Converts [Tips + Examples]

Many businesses are struggling to gain an online following because they are unsure how to create content that will resonate with their target audience. The mistake they are making is […]

Kevin Payne
Kevin Payne
November 15, 2021
Cover Image for Follow These 16 Customer Interview Best Practices to Get the Answers You Need
Follow These 16 Customer Interview Best Practices to Get the Answers You Need

Conducting customer interviews is one of the best ways to do market research for improving your business. Just think of all the things your company can strategically do with rich […]

Kevin Payne
Kevin Payne
July 5, 2021
Cover Image for The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time
The Complete Proofreading and Editing Checklist to Publish Amazing Copy Every Time

When it comes to writing, completing your first draft is the easy part — it’s the editing process that can be difficult. And, sure, while there’s an increasing amount of AI-powered […]

Kevin Payne
Kevin Payne
June 30, 2021
Cover Image for How to Write Awesome Content (Even in a Boring Niche)
How to Write Awesome Content (Even in a Boring Niche)

You can’t underestimate the value of blogging for a business. 90% of businesses use blogs for marketing — 55% of which report more website visitors than businesses without blogs. Marketers say […]

Kevin Payne
Kevin Payne
January 4, 2021
Cover Image for 10 AP Writing Style Best Practices to Craft a Compelling Headline
10 AP Writing Style Best Practices to Craft a Compelling Headline

In this day and age, technology is able to provide its audience an overwhelming amount of content. Every single day, a person is bombarded with news articles, blogs, videos, and […]

Kevin Payne
Kevin Payne
September 23, 2020
;