Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads.
Conducting customer interviews is one of the best ways to do market research for improving your business. Just think of all the things your company can strategically do with rich […]
When it comes to writing, completing your first draft is the easy part — it’s the editing process that can be difficult. And, sure, while there’s an increasing amount of AI-powered […]
A pillar for content marketing success is maintaining a blog. Not just any blog — one that puts out high-quality content on a consistent basis. Sometimes, the bottleneck keeping marketers from […]
We live in an era where newsletters don’t exactly have the best reputation. Because many of us receive a lot of emails every day, newsletters would often be thrown in […]
You can’t underestimate the value of blogging for a business. 90% of businesses use blogs for marketing — 55% of which report more website visitors than businesses without blogs. Marketers say […]
In this day and age, technology is able to provide its audience an overwhelming amount of content. Every single day, a person is bombarded with news articles, blogs, videos, and […]