Author Archive

MacKenzie Wutzke

Mackenzie Wutzke is currently a marketing generalist at Dakota Fence Company. She is also a former content specialist at CoSchedule. Mackenzie attended Minnesota State University Moorhead and graduated with a bachelor’s degree in public relations. In her free time, she enjoys listening to true crime podcasts, baking, and composing new songs on her ukulele.
Cover Image for How to Write White Papers Customers Want [Templates + Examples]

How to Write White Papers Customers Want [Templates + Examples]

[table of contents] What Does A White Paper Look Like? Your white paper needs to be easy to navigate. Sections should naturally lead into each other. Use formatting to make […]

MacKenzie Wutzke
MacKenzie Wutzke
March 1, 2022
Cover Image for How To Write A Press Release: Free Templates, 45 Examples, & Formatting Tips
How To Write A Press Release: Free Templates, 45 Examples, & Formatting Tips

Knowing how to write a press release can be an excellent addition to a marketer’s skillset. Press releases are just as relevant as ever, if not more. 82% of U.S. […]

MacKenzie Wutzke
MacKenzie Wutzke
February 28, 2022
Cover Image for The Psychology of Social Media Sharing: How You Can Use It To Boost Your Content
The Psychology of Social Media Sharing: How You Can Use It To Boost Your Content

Why do people share on social media? How do you get people to engage with your brand? Psychology says it’s not as complicated as you think. [content_upgrade_shortcode] Why Should You […]

MacKenzie Wutzke
MacKenzie Wutzke
January 25, 2022
Cover Image for 20 Important Social Media Marketing Benefits You Need
20 Important Social Media Marketing Benefits You Need

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that >around 92% of marketers use social media as part […]

MacKenzie Wutzke
MacKenzie Wutzke
November 23, 2021
;