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Scott Cohen

Scott Cohen is the VP of Marketing at InboxArmy, full-service email marketing agency. He has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

How to Craft the Best Welcome Email to Build Trust With New Subscribers

How to Craft the Best Welcome Email to Build Trust With New Subscribers

Pop quiz: A visitor comes across your website and decides to subscribe to your email list so they don’t miss out on any special offers, sales, or product launches. What […]