The Agile Marketing Process

A basic agile marketing process might look something like this:

  • A project or campaign idea is conceived.
  • The project is planned in phases, broken out into two-to-four week work periods called “sprints.”
  • A cross-functional team (comprised of members with different disciplines) works on the project together, meeting every morning to discuss their progress (these meetings are called “scrums”).
  • Once the sprint is completed, the team moves onto the next sprint or project.