Social Media Management From The Unlikeliest Of Places
Uffda is what we say in North Dakota when something is a lot. Marketing can be a lot! That’s why we built CoSchedule: the social media management tool that lives on the world’s best drag-and-drop calendar.
Uffda (pronounced “oof-da”), who says location is everything? We’re building the best products on the market from the unlikeliest of places.
CoSchedule At A Glance
- What it is
- Social media management software built on the world’s best calendar
- Who it’s for
- Marketing teams of every size, from one person to a whole department
- Founded
- 2013 in Bismarck, North Dakota
- Founders
- Garrett Moon (CEO) and Justin Walsh (CTO)
- Team
- Fully remote since March 2025
- Hobbies
- Dragging. Dropping. Shoveling.
- Favorite Food
- Hotdish. Don’t call it a casserole!
- Other products
- Headline Studio and Actionable Marketing Institute
The CoSchedule Story
Like many good ideas, CoSchedule started as a side project. Founders Garrett Moon and Justin Walsh were running a web design and app development agency when they had an idea: put social media on a calendar, where you can actually see it. The calendar went live on September 23, 2013, and we’ve been building on it ever since.
A lot has happened along the way, but the idea hasn’t changed. Most social tools hand you a queue, and a queue only shows you what’s next. A calendar shows you the whole month, including what’s missing. That’s why everything in CoSchedule starts there, whether you’re a one-person marketing department, a small team or agency, or a bigger team running campaigns across brands, departments or clients.
Photo by: BIS-MAN INC!
CoSchedule History Timeline
September
The CoSchedule calendar launches on September 23, 2013.
March
Bulk Social Media Scheduling and Pause Social Messages launch.
July
Social Sync launches, tracking and measuring social messages published outside CoSchedule.
July
ReQueue launches, resharing your evergreen posts to fill the gaps in your schedule.
September
Instagram direct publishing arrives for single-image posts.
January
CoSchedule launches Headline Studio.
January
Custom Sub Calendars launch, giving every color label its own calendar view.
June
CoSchedule launches Actionable Marketing Institute.
July
AI Social Assistant launches, drafting social messages for you.
October
Publishing arrives for Instagram Reels and Stories, TikTok and Facebook Reels.
November
Mastodon publishing arrives.
December
Publishing arrives for YouTube Shorts and Google Business Profiles.
January
Bluesky publishing arrives.
May
First Comment Scheduling and Link In Bio launch.
July
Threads publishing arrives.
August
Social Message Approvals launch.
March
CoSchedule staff goes fully remote at the request of the team.
March
Social Inbox launches, bringing comments, mentions and DMs into CoSchedule.
April
AI Campaign Assistant launches, drafting whole social campaigns onto the calendar.
July
AI Insights launches, and social analytics expand to nine networks.
October
AI Insights Dashboards launch, with custom dashboards for social metrics.
January
Instagram Collaborations launch.
March
Brand Profiles launch on Suite, training CoSchedule AI on your brand.
June
CoSchedule launches Smart Editor, a slicker workspace for writing and editing.
July
Social Inbox adds saved replies, AI replies and internal discussions.
August
New image tools launch for editing, previewing and optimizing images in CoSchedule.
Meet Our Team
Our Core Values
Passion for Product
We believe by striving for excellence in our character and our code, we can build a deep level of trust with our customers, and help them achieve their marketing goals.
Bias for Action
We know that ideas don’t matter unless they become action. We always err on the side of shipping, failing fast, and getting better as we go along.
Never Settle
We are focused on improving and getting better, as a team, as a product, and individually - always learning and challenging ourselves.
Trust in Your Team
If you’re on our team, we already trust you. We trust you to work hard, do your best, and always be improving. We also trust you to speak up. We work and think as a team.
Think Big
We are willing to take bold risks when necessary. It can be easy to stick with what you know, but we strive to pursue new ideas and challenge ourselves and our team.
Vote for Value
Every day we choose to go above and beyond what’s expected for our team and customers. We look for ways to celebrate our clients and teammates and provide more value than they ever expect.
If these values sound like you, check out our open positions. Join the CoSchedule team.
Ready To Take The Uffda Out Of Social Media?
Come see what all the dragging and dropping is about. Put your social media on the world’s best calendar.
Get Started NowOr Schedule a Demo with a CoSchedule expert.