Generally, the lower your bounce rate, the better. However, different industries and types of websites may experience a wide level of variation on this metric.
Bounce Rate:
The rate at which a user lands on a website page and leaves the site after only viewing one page.
Marketing Dictionary b Bounce Rate
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Take this quick quiz covering a dozen fundamental marketing terms. Then, share your results on social media and show off your marketing smarts.
Question 1/12
Which term describes the intentional alignment of content with marketing and business goals?
- Content Strategy
- Content Marketing
- Affiliate Marketing
- Marketing Strategy
Question 2/12
Which term refers to the total monetary value of retaining a single customer over their lifetime?
- Marketing Qualified Lead
- Share of Voice
- Customer Lifetime Value
- Attribution Modeling
Question 3/12
Which term describes the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase?
- Marketing Funnel
- Marketing Process
- Sales Qualified Lead
- List Segmentation
Question 4/12
Which term refers to promoting a single message or campaign across multiple channels?
- Affiliate Marketing
- Cross-Channel Marketing
- Content Distribution
- Cross-Device Marketing
Question 5/12
Which term below is not considered part of the marketing mix?
- Price
- Place
- Promotion
- Publicity
Question 6/12
Which term describes the core benefit or solution that differentiates a product or service from the competition and positions it as the best possible option on the market?
- Net Promoter Score
- Unique Value Proposition
- Blue Ocean Strategy
- Customer Acquisition Cost
Question 7/12
Which term describes content from the web that has been sorted through and shared on a brand’s digital platforms?
- Curated Content
- Content Strategy
- Content Marketing
- Content Distribution
Question 8/12
Which term describes the process of building interest in a product or service and developing a potential customer base?
- Affiliate Marketing
- Attribution Modeling
- Lead Generation
- Customer Retention Rate
Question 9/12
Which term describes a measurable data point that helps prove your organization is on track to meeting its goals?
- KPI (Key Performance Indicator)
- Net Promoter Score
- Data Visualization
- Conversion Rate
Question 10/12
Which term describes focusing on actions and tactics that can improve results by 10 times, rather than merely by 10%?
- Content Strategy
- 10X marketing
- Market Share
- Affiliate Marketing
Question 11/12
Which term describes the path a potential customer takes to buying your product?
- Customer Journey
- Marketing Funnel
- Buyer Persona
- Customer Lifetime Value
Question 12/12
Which term describes a simple character description of a company’s target customer?
- AI marketing
- Sales qualified lead
- Marketing qualified lead
- Buyer persona
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