Brand loyalty has everything to do with how your brand is perceived by your consumers. Below are some things you can do to improve how your brand is perceived and encourage brand loyalty.
- Be honest and transparent
- Create products with the customer in mind
- Connect with customers emotionally
- Empower your employees
- Focus on corporate social responsibility (CSR) efforts
Brand loyalty saves customers retention costs and helps increase positive word of mouth marketing. It also gives your brand an edge over your competitors.
Customers can have different levels of brand loyalty. Below is a graphic created by ResearchGate that shows the brand loyalty pyramid.