A case study aims to promote a business’s services to potential customers. They go beyond testimonials and actually document real-world examples of how the products work.

A case study consists of 3 main parts:

  1. A detailed description of the client and their issues that needs to be solved
  2. The solution to their problem (your product)
  3. The outcome

Below, you can see a visual case study CoSchedule created for Laerdal. The main aspects included in every case study are clearly labeled.

Case studies allow brands to tell a success story while building trust with customers. This makes it much more likely that they’ll see value in the brand’s products and will want to use them too.