A strong content marketing strategy is an integral part to any company’s success. Common types of content include:
- Blog Posts
- Email Newsletters
- Print Brochures
- Social Media Posts
In order to improve your content marketing, you can ask your sales teams a few questions, such as:
- What questions do prospects ask you?
- What drives buyers towards you over your competitors?
- What could your marketing team do to support you better?
Asking these questions can help you determine what type of content you should be creating for the highest ROI. Below is a graphic that shows the advantages of using your resources on content marketing.