This could include:
- Making a purchase.
- Completing an opt-in form.
- Downloading a content upgrade.
- Placing a phone call.
- Scheduling a demo or consultation.
Conversion rate is the number of people who completed a goal divided by the number of people who could have potentially taken that action. For example, if 100 people visit a website page, and ten people complete a conversion, the conversion rate would be 10%.