Glossary
Download Resources

Cross-Device Marketing:

Targeting customers with cohesive messaging and marketing tactics across multiple devices (desktop, mobile phone, tablet, etc).

Example

Imagine you’re browsing for a type of product on your desktop computer. You later remember a company you find while you’re on your commute, and visit their website on your phone. Later, after you’ve given it some thought, you make a purchase from your tablet while sitting on your couch. If that company has executed cross-device marketing effectively, you may have:

Had a consistent website experience across devices.
Seen consistent messaging across each channel on each device.
Been retargeted with social media ads on your mobile devices after visiting the site on desktop.

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Additional Resources

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.