Imagine you’re browsing for a type of product on your desktop computer. You later remember a company you find while you’re on your commute, and visit their website on your phone. Later, after you’ve given it some thought, you make a purchase from your tablet while sitting on your couch. If that company has executed cross-device marketing effectively, you may have:
- Had a consistent website experience across devices.
- Seen consistent messaging across each channel on each device.
- Been retargeted with social media ads on your mobile devices after visiting the site on desktop.