Direct traffic is a result of customers being fully aware of your company and knowing the way to get to your site without having to click on external links. Some people get direct traffic confused with organic traffic. After all, isn’t traffic that goes directly to your site also organic?

Not exactly. Organic traffic is driven by search engine optimization (SEO). This means that when someone searches for a company without knowing the exact URL, they type keywords into a browser. The site they want to go to can then be brought up if the main keywords match. Direct traffic cuts out the middle part.

Google Analytics is a great way to track the amount of direct traffic a website is getting. It lays out where all your traffic is coming from.

These analytics may be a way to see if your marketing efforts are paying off. Marketers use this data to make decisions about their strategies and move closer to their goals.