There are many benefits of using display ads. Some are listed below:
- Analytical insights
- Diverse use of media
- Potential retargeting
- Visually appealing
Those benefits are important, but one of the main reasons businesses like using display advertising is because they are able to place their ads on sites that their target audience is most likely on.
In the example below, you can see arrows pointing to the display ads on this recipe page. The top display ad has a clear connection to the recipe page, and you can tell they were targeting a certain audience.
Many display advertisements are charged on a cost per click (CPC) basis. This is why it’s important to create unique and eye-catching ads in order to get your audience to click, which could lead to more conversions.