What is a Hard Offer - Definition and Examples - CoSchedule
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Hard Offer:

A marketing message that asks for a sale directly. A hard offer usually means that money is asked for up front before the product is presented.

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Question 1/12

Which term describes the intentional alignment of content with marketing and business goals?

  • Content Strategy
  • Content Marketing
  • Affiliate Marketing
  • Marketing Strategy
Question 2/12

Which term refers to the total monetary value of retaining a single customer over their lifetime?

  • Marketing Qualified Lead
  • Share of Voice
  • Customer Lifetime Value
  • Attribution Modeling
Question 3/12

Which term describes the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase?

  • Marketing Funnel
  • Marketing Process
  • Sales Qualified Lead
  • List Segmentation
Question 4/12

Which term refers to promoting a single message or campaign across multiple channels?

  • Affiliate Marketing
  • Cross-Channel Marketing
  • Content Distribution
  • Cross-Device Marketing
Question 5/12

Which term below is not considered part of the marketing mix?

  • Price
  • Place
  • Promotion
  • Publicity
Question 6/12

Which term describes the core benefit or solution that differentiates a product or service from the competition and positions it as the best possible option on the market?

  • Net Promoter Score
  • Unique Value Proposition
  • Blue Ocean Strategy
  • Customer Acquisition Cost
Question 7/12

Which term describes content from the web that has been sorted through and shared on a brand’s digital platforms?

  • Curated Content
  • Content Strategy
  • Content Marketing
  • Content Distribution
Question 8/12

Which term describes the process of building interest in a product or service and developing a potential customer base?

  • Affiliate Marketing
  • Attribution Modeling
  • Lead Generation
  • Customer Retention Rate
Question 9/12

Which term describes a measurable data point that helps prove your organization is on track to meeting its goals?

  • KPI (Key Performance Indicator)
  • Net Promoter Score
  • Data Visualization
  • Conversion Rate
Question 10/12

Which term describes focusing on actions and tactics that can improve results by 10 times, rather than merely by 10%?

  • Content Strategy
  • 10X marketing
  • Market Share
  • Affiliate Marketing
Question 11/12

Which term describes the path a potential customer takes to buying your product?

  • Customer Journey
  • Marketing Funnel
  • Buyer Persona
  • Customer Lifetime Value
Question 12/12

Which term describes a simple character description of a company’s target customer?

  • AI marketing
  • Sales qualified lead
  • Marketing qualified lead
  • Buyer persona
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