Key Performance Indicator (KPI):

KPIs are measurable data points that help prove that your organization is on track to meeting its goals. 

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Expanded Definition

They are the most important marketing metrics that most closely measure whether a company will achieve its business objectives.

Examples of Marketing KPIs

For marketers, common KPIs often include:

  • Leads.
  • Conversions.
  • Revenue.
  • Page views.
  • Followers.

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Definition of Key Performance Indicator

  • Subscriber growth.
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