There are many benefits to lead nurturing. For example, lead nurturing strategies can increase email response rates and return on investment (ROI). Nurtured leads even tend to make larger purchases. This is why many businesses have certain steps they take to try to nurture their leads. They align their marketing and sales teams, rank the leads on how likely they are to convert, and may even tweak their content strategy to nurture leads.
They also use many channels to nurture their leads. Marketers can use:
- Personalized emails
- Social Media
- Suggestions on the website based on past behavior
- Paid Retargeting
All of these strategies are proven ways to build relationships with customers. By doing this, it gradually pushes them down the marketing funnel and they are much more likely to make a purchase.