Market research provides valuable information for marketers to assess:

  • Target markets
  • Consumer’s needs and preferences
  • Market size
  • Competition

Make important marketing decisions, determine new marketing opportunities, and avoid marketing mistakes with market research. 

Conduct market research with:

  • Surveys
  • Product tests
  • Focus groups
  • Interviews
  • Customer observations.

Navadhi provides a visual of the market research process.